So far, Kyte has been focusing on getting mobile content (videos shot on a cell phone) onto the Web. For each publisher of mobile video, many of them rock stars and rappers, Kyte creates a branded video player they can put on their Websites.
Now, with more media consumption happening right on many mobile handsets, Kyte is going the other way around and letting bands and brands turn their Kyte player into a mobile Website complete with banner advertising, chat, fan comments, ratings, and sharing features. You can see some examples here (best viewed on a mobile phone), including mobile sites for Lady Gaga and the All-American Rejects.
Kyte’s mobile sites can be seen on most phones, including the iPhone, Blackberry, and Nokia S60 series. Although, it doesn’t yet work on Android phones.
In other news, Kyte has added Google AdSense for Video as an advertising option for its customer’s to put into their video son the Web. This option is not yet available for Kyte’s mobile sites.
Great! Branded video players of the sites is a great idea. I would like to have this type of a player of Pune real estate developers.
Nice idea!
kyte is a great service. they will for sure get live video right. they know what they are doing better than anyone i have seen. for ease of use and analytics there the best.
RecommendLocator.com – good choice
Kyte’s platform or service has to improve a lot. The quality of services is pretty low. There have been performance issues.
You can try for yourself to compare with Qik and Flixwagon for mobile or Justin TV /Ustream for the web who offer much better services
“Kyte’s mobile sites can be seen on most phones, including the iPhone, Blackberry, and Nokia S60 series. Although, it doesn’t yet work on Android phones.”
Not on Sony Ericsson? I missing it then
Sony Ericsson should work fine. Just try on your mobile browser – you can find some examples here: http://m.kyte.tv/expo
Kyte branded mobile web is made for most mobile browsers. There might be some exceptions, but most common phones that can play video should work fine.
Daniel @ Kyte
This is a big step for mobile video and branding. Should be interesting where Kyte takes this.
I think Nokia has been Kyte’s investor. Would this mean, we may expect Nokia to bundle Kyte player and ship it around the markets they serve in the world?
I have been following Kyte for almost seven months now, I think they are yet to see some real customers in the corporate and enterprise segment. They probably have been promoting it through a few well known music bands as you can see in their website(case study).
Well, perhaps it’s a good service to try if you are a musician. But test out if the content will indeed reach its destination predictibly……….
wow never heard of this service !
Kyte seems to be a dead zone to me. They need to find one thing and focus.
Maybe its mobile websites… who knows.
Kyte is in a crowded market where there are recognised players.They are in probably not well positioned to compete well.
The way they may be able to differentiate and do well could be in the India and China market (two of the largest mobile markets in the world) if they are able to take the first mover or strategic advantage.
I don’t get Kyte. What are they? Everything?
I can’t imagine this succeeding.