Comments on: As Demand For Display Ads Soften, AdBrite Introduces Cost-Per-Click Banners

By: ThisGlobe.com » Blog Archive » Whither 2009 Online Ad Budgets?

ThisGlobe.com » Blog Archive » Whither 2009 Online Ad Budgets? — Sun, 14 Dec 2008 00:58:48 +0000

[...] As Demand For Display Ads Soften, AdBrite Introduces Cost-Per-Click Banners [...]

By: tinyComb » Blog Archive » AdBrite Predicts a 50% Shift to CPC

tinyComb » Blog Archive » AdBrite Predicts a 50% Shift to CPC — Sat, 06 Dec 2008 23:00:36 +0000

[...] TC New to tinycomb? Subscribe via RSS or follow on twitter View John Jorgensen’s Profile Subscribe via RSS RelatedBookmarksTags 2 to 1 Odds Says DropBox Wins TC50. Who… This morning, TechCrunch announced their 52 finalists and 120 demo pitters presenting at the TC50 Conference. Today we will see… TechCrunch50 Session 1: It’s For the Ki… Session 1 of TechCrunch50 kicked off today with Jasaon Calacanis and Michael Arrington opening the 52 startup showcase event. Judgi… We Still Think DropBox Is A Shoe-In To … DropBox is the easiest way to store and share files in the cloud. Drag files into the DropBox folder on your desktop and all you… Digg it Stumble del.icio.us reddit Yahoo Google ad adbrite ads brite CEO cpc cpm display advertising iggy fanlo impressions october site sites staff [...]

By: PhongTRan

PhongTRan — Mon, 01 Dec 2008 10:02:19 +0000

Today, AdBrite serves up 800 million ad impressions per day (25 billion per month) and has a reach of 90 million people in the U.S.
—
How many servers AdBrite uesed? And what is architech, which logable 800 million ad impressions per day? Did you know?

By: AdBrite Launches Pay Per Click Banner Ads

AdBrite Launches Pay Per Click Banner Ads — Sat, 29 Nov 2008 04:01:21 +0000

[...] Erick Schonfeld, “As Demand For Display Ads Soften, AdBrite Introduces Cost-Per-Click Banners&… Share and Enjoy: These icons link to social bookmarking sites where readers can share and [...]

By: Crispy

Crispy — Wed, 26 Nov 2008 09:57:09 +0000

Yeah, couldn’t agree more; tried them for a while and ended up making less than 10% of what I was making via adsense.

By: Scott Rafer

Scott Rafer — Wed, 26 Nov 2008 04:00:13 +0000

Brand impressions are quickly becoming the giveaway in the freemium services called CPC and CPA.

By: Jessie Anderson

Jessie Anderson — Tue, 25 Nov 2008 22:02:19 +0000

spanky – most of the industry values view based conversions, deal with it. 3rd party tracking such as DART and Atlas is used specifically to track which media buy drove the conversion be it view based or click based.

Back on topic though, it’s not exactly the most epic innovation is it.

By: geewhiz

geewhiz — Tue, 25 Nov 2008 21:39:24 +0000

Pud and Iggy really failed this time. Adbrite tried (and failed) to compete with AdSense. Cased closed — add them to the deadpool!

By: unknown

unknown — Tue, 25 Nov 2008 20:43:05 +0000

etology.com has been doing this forever!

By: spanky

spanky — Tue, 25 Nov 2008 18:12:02 +0000

AdBrite is the biggest scam out there. They use view-based conversions, and bury that fact. So if you’re buying a lot of media out there, then you’re probably double-counting. The CPA might look good, but in reality, it’s not.

By: AdBrite comes out with Cost-Per-Click Banners | Startup Meme - Technology Startup and Latest Tech News

Tue, 25 Nov 2008 17:52:16 +0000

[...] with an ad network that reaches 85,000 sites has come out with a different strategy to combat this decline. The idea of selling banner ads on a cost-per-click basis has been implemented by the company [...]

By: AdInsider

AdInsider — Tue, 25 Nov 2008 13:17:19 +0000

There’s a significant flaw in your logic.

> A great deal for the advertiser but a disaster for a publisher

It depends on the CPC bids. If it’s a deal for advertisers, the bids will be high. There’s no such thing as a bargain in a liquid market.

I’m surprised this is coming from ComScore.

By: Mike Platt

Mike Platt — Tue, 25 Nov 2008 13:00:04 +0000

Gian, wouldn’t your data be off on CTR? I mean, you are measuring people that are silly enough to download a tracking software…right? I would guess these people actually may click on more ads

By: Gian Fulgoni, comScore

Gian Fulgoni, comScore — Tue, 25 Nov 2008 12:16:18 +0000

At comScore. we’ve measured the average click rate on a display ad as now being under 0.1% while the view thru impact is substantial with lifts in site visitation (+46%), trademark search queries (+38%), online sales (+27%) and offline sales (+17%). See this release that summarizes comScore’s findings:
http://www.coms....asp?press=2587
Selling display ads on the basis of CPCs is a great deal for the advertiser but a disaster for a publisher

By: Adbrite

Adbrite — Tue, 25 Nov 2008 10:33:11 +0000

This will change the playfield. It will definitely lower revenues because noone will go cpm, but it might attract more advertisers.
So, it remains to be seen.

By: Wayne Lambright

Wayne Lambright — Tue, 25 Nov 2008 05:42:11 +0000

F**king A…Way to go PUD, I’ll put that to work right away. This should really help out. To my knowledge Google does not have a cpc.

By: UploadPro.org

UploadPro.org — Tue, 25 Nov 2008 03:37:48 +0000

Used to use them for a while. Didn’t like them much either. But if they make it happen this time around, I’m happy to throw in a spot for them.

By: titan

titan — Tue, 25 Nov 2008 03:16:48 +0000

NOt really interested with adbrite. I prefer adsense or widgetbucks. Hoho..but everyone have their own reason right?

By: voip

voip — Tue, 25 Nov 2008 03:03:31 +0000

Don’t think that will make an impact, CPC is nothing new and it’s there for a decade. Adbrite should improve their relevancy and its ad performance.

By: Aleksey Korzun

Aleksey Korzun — Tue, 25 Nov 2008 03:00:22 +0000

Stay away from Adbrite, Adsense beats its horribly. Even really low players beat it by atleast 50% margin.

They used to be good and we were making $20~/day using them as filler but over night rates dropped to $1.25~ cents per WEEK (with 50K++ uniques/per day). Does not make any sense what so ever. Their system is a joke.

By: HmmConvenient

HmmConvenient — Tue, 25 Nov 2008 01:26:20 +0000

Heh, almost two years later, guess that product had no impact.

In another life, I used to be a large valueclick customer… CPC was very popular back in 1998-`00; round and round we go.

By: nobodyknows

nobodyknows — Tue, 25 Nov 2008 00:48:35 +0000

http://www.tech...-video-product/

If CPC banners is half as brilliant….it won’t last a year either.

@Jamie – spottt on

By: ディスプレイ広告の需要低下を受け、AdBriteがクリック単価バナーを導入

ディスプレイ広告の需要低下を受け、AdBriteがクリック単価バナーを導入 — Tue, 25 Nov 2008 00:31:14 +0000

[...] [原文へ] [...]

By: AVN

AVN — Tue, 25 Nov 2008 00:28:51 +0000

I wish I had more confidence in Iggy. He will drive that company into the ground. Oh wait, i’m sorry…he DROVE it into the ground.

By: Goldie Wilson

Goldie Wilson — Tue, 25 Nov 2008 00:03:53 +0000

Welcome to 2008 Adbrite. You have really nailed it this time.

Plenty of networks have been offering this since–I dunno–FOREVER.

The million dollar question: will this improve performance/conversion for the advertiser? Methinks not. With no targeting and modest fraud protection, I am going to end up paying more!!