Comments on: Yup, Apple’s Advertising Budget Is Bigger Than Microsoft Vista’s

By: aaron

aaron — Fri, 16 Jan 2009 17:53:53 +0000

Im soooo over this comment. There is not one product that Microsoft make that Apple cant beat

By: 24: The Return of Windows Vista and Touchscreen « Black Orange - Peter Du’s Blog

Wed, 14 Jan 2009 01:14:18 +0000

[...] windows vista operating system, some might be a vfx effect, but nevertheless, it might the cost of Microsoft Vista’s adversiting budget into this. After Touched the [...]

By: Appleの広告費は5億ドル弱―MicrosoftのVistaの広告費どころじゃない

Appleの広告費は5億ドル弱―MicrosoftのVistaの広告費どころじゃない — Tue, 02 Dec 2008 12:53:54 +0000

[...] Appleが「MicrosoftはVistaのバグを修正する代わりに広告費に$300M（3000万ドル）も使っている」とからかうアンチVistaのCM（上）を流し始めたとき、私は偽善的だと評した。Appleの広告費用だって巨額だ。テレビをつければオバマのCMよりAppleのCMをたくさん見せられる。Appleは9月30日に終る会計年度で$3.5B（35億ドル）を販売及び一般管理費に充てている。そのうち広告費がどのくらいになるのか？　手元に情報ががないが、10%ぐらいでも不思議はないだろう。結局、私のAppleの広告費の見積もりは内輪に過ぎることが判明した。Bnet のLindsay Blakely（以前、Business 2.0 の記者だった）は、その後のSECへの提出書類の中に問題の数字を発見した。 9月で終った2008年度に、Appleはなんと$486（4億8600万ドル）をつぎ込んでいたのだ。（2007年度は$467（4億6700万ドル）、2006年は$338（3億3800万ドル）だった）。Appleは5億ドル近い広告を打っていたのだ。どうりで、われわれがAppleの製品が優れていると思うようになるはずだ！アップデート： Microsoftの広告費の総額はAppleより多い。しかしAppleの広告費と直接比較の対象になるのはおそらくWindows事業の広告費だろう。Microsoftの全製品（Windows、Office、Xbox、エンタープライズ、その他）についての広告費総額は以下のとおり（10Kによる）。2008年度は$1.2B（12億ドル）、2007年度は $1.3B（13億ドル）、2006年度は $1.2B（12億ドル）。Microsoftの会計年度は6月に終るので上の数字にはVistaキャンペーンの$300M（3000万ドル）は含まれていない。しかし、もしこれを入れればMicrosoftの全広告費の25%が使われたことになる。[原文へ]（翻訳：Namekawa, U） ShowListings(”arc3″); ShowListings(”arc2″); AddClipsUrl = ‘http://jp.techcrunch.com/archives/20081121yup-apples-advertising-budget-is-bigger-than-microsoft-vistas/’; AddClipsTitle = ‘Appleの広告費は5億ドル弱―MicrosoftのVistaの広告費どころじゃない’; AddClipsId = ‘2CBE02C952CFE’; AddClipsBcolor=’#78BE44′; AddClipsNcolor=’#D1E9C0′; AddClipsTcolor=’#666666′; AddClipsType=’1′; AddClipsVerticalAlign=’middle’; 次の投稿へ前の投稿へトラックバック [...]

By: Celestial Expanse » Blog Archive » Apple Bash’s Microsoft, Microsoft Gets Last Word

Fri, 28 Nov 2008 13:38:35 +0000

[...] Source: TechCrunch [...]

By: Not 100% PC

Not 100% PC — Thu, 27 Nov 2008 23:58:40 +0000

Clearly Apple is not 100% PC. Just check out their executive page.

http://www.apple.com/pr/bios/

By: Chris

Chris — Thu, 27 Nov 2008 16:35:37 +0000

You’re right, because anyone who sees Apple as anything other than the savior of technology is a shill.

Open your eyes, dude.

By: Chris

Chris — Thu, 27 Nov 2008 16:30:06 +0000

The problem is that Microsoft can’t win. One year, everyone complains about security — MS implements UAC, firewall, Defender, etc. Next year, everyone complains about the onerous and obnoxious security measures that were taken. They can’t win.

As for Vista crashing — I run Vista on five machines here, four have never crashed even once, and one crashes because it’s got a faulty nVidia card that borks when it gets too hot. Our office has several Vista PC’s as well that have no problems.

By: Dan

Dan — Tue, 25 Nov 2008 19:52:45 +0000

What exactly do you do on a mac that you can’t do on a PC? I’ve never really had “security” problems on a PC… how are you getting that much spyware?

By: Apple y su publicidad hipócrita | Noticias, novedades, tecnología, programación - Bit & Bit

Tue, 25 Nov 2008 14:02:40 +0000

[...] través de TechCrunch me entero que Lindsay Blakely, una periodista de la sección Business 2.0 de la CNN reveló que en [...]

By: Phillip Molly Malone

Phillip Molly Malone — Tue, 25 Nov 2008 01:22:52 +0000

Easy! When you compare the fact that the 300m is about 62% of the total Apple ad spend and then see that Windows Revenue is about 50% of the total Apple Revenue. Puts the whole thing into perspective when you think about it!

By: Sam

Sam — Tue, 25 Nov 2008 00:36:11 +0000

You’re talking about a company 3 times bigger than Apple here…

By: Boycott Novell » Eye on Microsoft: Vista/7 Trouble and More Security Chaos

Boycott Novell » Eye on Microsoft: Vista/7 Trouble and More Security Chaos — Mon, 24 Nov 2008 20:45:45 +0000

[...] thing going for proprietary software vendors is marketing. Lots of marketing! Just how much? Almost half a billion dollars for Apple, per annum. It’s about the same as Vista, which is a product, not a company. For Microsoft, [...]

By: Markus

Markus — Mon, 24 Nov 2008 20:42:20 +0000

@Chris

We’re talking about right now. Today.

OS/X simply has way less headaches. I’m not going to argue if that’s because of better design or simply because lower market share dictates that it’s less of a target. It doesn’t matter.

When/if security issues become a problem on a Mac 3-5 years down the road then we can all re-evaluate whether it is still the right platform and buy our computers accordingly.

Right now, today, I’m getting way more work done on my Mac with less headaches then I ever did on an MS OS.

By: Web News

Web News — Mon, 24 Nov 2008 20:17:45 +0000

MS IS SPENDING MONEY FOR FIXING VISTA

ITS CALLED WIN 7!!!

By: Apple y su publicidad hipócrita

Apple y su publicidad hipócrita — Mon, 24 Nov 2008 16:09:00 +0000

[...] través de TechCrunch me entero que Lindsay Blakely, una periodista de la sección Business 2.0 de la CNN reveló que en [...]

By: Bashar

Bashar — Mon, 24 Nov 2008 13:56:22 +0000

sleekest iPhone ofcourse. Only they manufacture it, it has to be the sleekest

By: Advertising budget of Vista Alone is 62 percent of Entire Apple Budget : www.awesomeblogs.info

Mon, 24 Nov 2008 07:35:13 +0000

[...] It’s funny that Erick from Techcrunch wrote — Yup, Apple’s Advertising Budget Is Bigger Than Microsoft Vista’s [...]

By: Milo

Milo — Mon, 24 Nov 2008 06:23:18 +0000

Erick,

You keep on showing your MAC zealotism. If only you made some logical thinking then you would see things correctly. How in a million years can you compare 467 million dollars for an entire company/year long for a Vista 300 million dollar ad spending started in the second half of the year?

Man, ….

By: zato

zato — Mon, 24 Nov 2008 06:10:04 +0000

Megan Trotsky wrote: “That’s just precious. Seeing collective iGasm the MSM and Blogflatusphere has with slightest update or bowel movement in Cupertino.”

Looks like Microsoft has hired some interesting new creeps. This should be fun.

By: See! See! Apple is the Marketing Bully | Redfin Corporate Blog

See! See! Apple is the Marketing Bully | Redfin Corporate Blog — Mon, 24 Nov 2008 05:57:41 +0000

[...] night, courtesy of Lindsay Blakeley, TechCrunch reported on the precise amount Apple spends on advertising alone, $438 million (13% of [...]

By: al

al — Mon, 24 Nov 2008 04:01:21 +0000

Another apple fanboy dork with limited skills that are perfectly matched for a MAC,

By: al

al — Mon, 24 Nov 2008 03:59:06 +0000

You Apple dork. I bet you know little to nothing about Vista. Many users, including me, have been using Vista without flaw.

By: Josh Langner

Josh Langner — Mon, 24 Nov 2008 02:11:57 +0000

I agree with most of the comments that this is writer bias. The fact is that Microsoft’s core business is Windows / Vista, and ANY marketing related to the company really is designed to enhance the core.

What’s Apple’s core business? If you think it’s Mac you’re dead wrong. Apple’s strength is well-diversified across the board. I think that the advertising programs of late have not been so much about attacking Vista as they have been about building the Apple brand.

For everyone’s benefit, some numbers to throw at you:

MSFT:
$175 billion in mkt cap
$60 billion revenue
$20 billion in cash ($37 billion in current assets)

AAPL:
$75 billion mkt cap
$35 billion revenue
$24 billion in cash ($34 billion in current assets)

Apple’s really not that far behind. Really.

By: anonymous

anonymous — Mon, 24 Nov 2008 01:53:54 +0000

“Apple spent a whopping $486 million on advertising. (In fiscal year 2007, it spent $467 million, and in fiscal year 2006 it spent $338 million).”

I think this blog post is misleading. Advertising expenses have increased from $338 in 2006 to $486 million in fiscal 2008 because, guess what, Apple’s revenue is up to $32.4 billion from $19.3 billion in 2006.

Half a billion dollars spent in advertising is not that much when you compare Apple’s advertising costs to its revenue. The percentage is actually *down* from fiscal 2004 when compared to revenue, cost of sales, SG&A, you name it…

Year: Ad. Costs / Revenue = Prctage
2004: 206 / 8,279 = 2.49%
2005: 287 / 13,931 = 2.06%
2006: 338 / 19,315 = 1.75%
2007: 467 / 24,006 = 1.95%
2008: 486 / 32,479 = 1.50%

Year: Ad. Costs / Cost of Sales = Prctage
2004: 206 / 6,022 = 3.42%
2005: 287 / 9,889 = 2.90%
2006: 338 / 13,717 = 2.46%
2007: 467 / 15,852 = 2.95%
2008: 486 / 21,334 = 2.28%

Year: Ad. Costs / SG&A = Prctage
2004: 206 / 1,430 = 14.41%
2005: 287 / 1,864 = 15.40%
2006: 338 / 2,433 = 13.89%
2007: 467 / 2,963 = 15.76%
2008: 486 / 3,761 = 12.92%

Source: go to apple.com/investor, click on “SEC Fillings” and download the forms 10-K for fiscal years 2008 and 2006.

“Microsoft spends more on advertising across all of its combined businesses than Apple does, but its Windows business is what competes most directly with Apple.”

The Zune and its marketplace are not competing with iPod + iTunes? Besides, Microsoft is spending $300 million on Vista’s ad campaign alone. With that kind of money, you can almost advertise all of Apple’s combined businesses (Mac, iPod, iPhone).

By: 300 Million - Air Mass Zero

300 Million - Air Mass Zero — Mon, 24 Nov 2008 01:05:39 +0000

[...] enough is enough. Yes Apple took the mick out of Microsoft for it’s 300 million us dollar budget for Vista. [...]