Comments on: Yieldex Takes Top Prize In Amazon Web Services Startup Challenge http://www.techcrunch.com/2008/11/21/yieldex-takes-top-prize-in-amazon-web-services-startup-challenge/ Startup and Technology News Tue, 10 Nov 2009 17:25:49 -0800 hourly 1 By: Knewton Takes Adaptive Learning To The Next Level http://www.techcrunch.com/2008/11/21/yieldex-takes-top-prize-in-amazon-web-services-startup-challenge/comment-page-1/#comment-2576052 Knewton Takes Adaptive Learning To The Next Level Wed, 24 Dec 2008 00:51:58 +0000 http://www.techcrunch.com/?p=29658#comment-2576052 [...] voting can be easily gamed, of course). Actually, the Startup Challenge already has its winner: Yieldex. Knewton did win the popular vote, [...] [...] voting can be easily gamed, of course). Actually, the Startup Challenge already has its winner: Yieldex. Knewton did win the popular vote, [...]

]]> By: Free Movies & TV Episodes Online http://www.techcrunch.com/2008/11/21/yieldex-takes-top-prize-in-amazon-web-services-startup-challenge/comment-page-1/#comment-2543167 Free Movies & TV Episodes Online Sat, 22 Nov 2008 06:39:36 +0000 http://www.techcrunch.com/?p=29658#comment-2543167 Very good... congratulations mate Very good… congratulations mate

]]> By: Micheal http://www.techcrunch.com/2008/11/21/yieldex-takes-top-prize-in-amazon-web-services-startup-challenge/comment-page-1/#comment-2542828 Micheal Fri, 21 Nov 2008 21:54:46 +0000 http://www.techcrunch.com/?p=29658#comment-2542828 You would think that the ad servers of the world would have this functionality built into them...but in reality they don't. It's a very complex problem with many dimensions to the targeting criteria of an ad. Current ad serves can't consistently discern if they should satisfy a web request (say from a Male who is a fishermen) with an ad targeted at only Males for $2 CPM...or one targeted only to fishermen for $4 CPM...or an ad targeted to both Males and fisherman for $8 CPM. This is a very simplified example of overlapping inventory. Yieldex is defiantly filling an industry need that has long been sought and never conquered. Congrats to them on their win. You would think that the ad servers of the world would have this functionality built into them…but in reality they don’t. It’s a very complex problem with many dimensions to the targeting criteria of an ad.

Current ad serves can’t consistently discern if they should satisfy a web request (say from a Male who is a fishermen) with an ad targeted at only Males for $2 CPM…or one targeted only to fishermen for $4 CPM…or an ad targeted to both Males and fisherman for $8 CPM. This is a very simplified example of overlapping inventory.

Yieldex is defiantly filling an industry need that has long been sought and never conquered. Congrats to them on their win.

]]> By: Yieldex - Another Ad Optimizer Enters the Mix « Agile Ads http://www.techcrunch.com/2008/11/21/yieldex-takes-top-prize-in-amazon-web-services-startup-challenge/comment-page-1/#comment-2542705 Yieldex - Another Ad Optimizer Enters the Mix « Agile Ads Fri, 21 Nov 2008 18:55:25 +0000 http://www.techcrunch.com/?p=29658#comment-2542705 [...] Tagged Amazon, Google, Pubmatic, Rubicon Project, Yieldex Rubicon and Pubmatic - you’ve got (more) company. Yieldex appears to have raised some eyebrows by winning the Amazon Web Services contest. [...] [...] Tagged Amazon, Google, Pubmatic, Rubicon Project, Yieldex Rubicon and Pubmatic – you’ve got (more) company. Yieldex appears to have raised some eyebrows by winning the Amazon Web Services contest. [...]

]]> By: Yieldex wins the $100,000 Amazon’s Startup Challenge | Startup Meme - Technology Startup and Latest Tech News http://www.techcrunch.com/2008/11/21/yieldex-takes-top-prize-in-amazon-web-services-startup-challenge/comment-page-1/#comment-2542579 Yieldex wins the $100,000 Amazon’s Startup Challenge | Startup Meme - Technology Startup and Latest Tech News Fri, 21 Nov 2008 16:30:22 +0000 http://www.techcrunch.com/?p=29658#comment-2542579 [...] had earlier talked about the finalist for the Amazon Startup Challenge and today Amazon announced the winner. The winner for this competition was Yieldex built on Amazon’s infrastructure based on [...] [...] had earlier talked about the finalist for the Amazon Startup Challenge and today Amazon announced the winner. The winner for this competition was Yieldex built on Amazon’s infrastructure based on [...]

]]> By: David Haywood Smith http://www.techcrunch.com/2008/11/21/yieldex-takes-top-prize-in-amazon-web-services-startup-challenge/comment-page-1/#comment-2542457 David Haywood Smith Fri, 21 Nov 2008 14:25:49 +0000 http://www.techcrunch.com/?p=29658#comment-2542457 The Rubicon Project (http://rubiconproject.com/) are also in the business of ad optimisation and seem to be doing very well out of it. An overlooked opportunity perhaps? The Rubicon Project (http://rubiconproject.com/) are also in the business of ad optimisation and seem to be doing very well out of it. An overlooked opportunity perhaps?

]]> By: ben s http://www.techcrunch.com/2008/11/21/yieldex-takes-top-prize-in-amazon-web-services-startup-challenge/comment-page-1/#comment-2542406 ben s Fri, 21 Nov 2008 13:27:27 +0000 http://www.techcrunch.com/?p=29658#comment-2542406 congrats! congrats!

]]> By: Mike http://www.techcrunch.com/2008/11/21/yieldex-takes-top-prize-in-amazon-web-services-startup-challenge/comment-page-1/#comment-2542340 Mike Fri, 21 Nov 2008 12:09:53 +0000 http://www.techcrunch.com/?p=29658#comment-2542340 We have always maintained at www.youtechno.info that innovation is king and here is the perfect example whoever has a smart way of solving a problem will gather influence and make lots of money. www.youtechno.info We have always maintained at http://www.youtechno.info that innovation is king and here is the perfect example whoever has a smart way of solving a problem will gather influence and make lots of money. http://www.youtechno.info

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