YieldBuild, an ad optimization platform that helps users manage multiple ad networks and position advertisements on their webpages, has launched its self-service program to the public. When we last covered the company, YieldBuild was still in private beta and only sites with more than 500,000 monthly visitors were eligible to participate. Now, web publishers of any size are welcome to join, and the installation process has been streamlined to require only a few snippets of JavaScript.
YieldBuild helps publishers maximize their ad revenues in a number of ways. To begin, the publisher ties their accounts from Google AdSense and similar services to their YieldBuild account. Next, they designate a number of hotspots on their page where ads can appear, but don’t necessarily have to (for example, I could tag five possible ad spots on a page and let YieldBuild figure out the ideal configuration). YieldBuild will automatically display different configurations to different visitors until it figures out where each ad should be placed for optimal results. The service also takes into account ad appearance, adjusting font size and color as needed. In the past the system would take around 100,000 visitors until it had ‘learned’ the ideal settings, but the new algorithm needs only a fraction of that traffic.
YieldBuild has also recently introduced support for CPM ad networks, and allows users to not only perfect the placement of their ads, but also which ad networks should be used at a given time to maximize revenues. Other players in this space include Pubmatic and Rubicon Project which also offer management for multiple ad networks, but focus less on the actual placement and formatting of the ads.
