YieldBuild, an ad optimization platform that helps users manage multiple ad networks and position advertisements on their webpages, has launched its self-service program to the public. When we last covered the company, YieldBuild was still in private beta and only sites with more than 500,000 monthly visitors were eligible to participate. Now, web publishers of any size are welcome to join, and the installation process has been streamlined to require only a few snippets of JavaScript.
YieldBuild helps publishers maximize their ad revenues in a number of ways. To begin, the publisher ties their accounts from Google AdSense and similar services to their YieldBuild account. Next, they designate a number of hotspots on their page where ads can appear, but don’t necessarily have to (for example, I could tag five possible ad spots on a page and let YieldBuild figure out the ideal configuration). YieldBuild will automatically display different configurations to different visitors until it figures out where each ad should be placed for optimal results. The service also takes into account ad appearance, adjusting font size and color as needed. In the past the system would take around 100,000 visitors until it had ‘learned’ the ideal settings, but the new algorithm needs only a fraction of that traffic.
YieldBuild has also recently introduced support for CPM ad networks, and allows users to not only perfect the placement of their ads, but also which ad networks should be used at a given time to maximize revenues. Other players in this space include Pubmatic and Rubicon Project which also offer management for multiple ad networks, but focus less on the actual placement and formatting of the ads.
What is their business model? How do they make money?
I just tried to sign up and it’s still in Private Beta it seems.
hi KingKhan, we charge a 3% impression/revenue share, much less than others in the space. the first 30 days of our service is free, enough time to evaluate if it’s a fair amount to pay for the lift and improvements we make to your ad revenues.
hi tyler, we are in public beta – if you filled out the application form, you should receive a follow-up introductory email shortly. we look forward to having you use yieldbuild. thanks!
i am suprised yield build does not put up some type of intuitive activity on their site so we can see it in action with the details highlighted!
All I know is that as a site that is going to HAVE to maximize our ad potential over the next years just to survive, this tool is really important and we’re planning to use it.
Anyone know how they compare to the recently launched YieldEx service? They sound similar in concept…