Real Girls Media, a San Francisco-based online publishing company specializes in—you guessed it—social communities for women, has raised an undisclosed amount in funding led by Meredith Corporation, which took a minority stake in the company. RGM, which was founded in 2006, had previously raised $6 million in Series A funding from 3i and WaldenVC.
The agreement adds Real Girls Media Network’s traffic (which comes primarily from flagship community site DivineCaroline) to Meredith’s network, which the company claims increases Meredith’s unique visitors to an admirable 15 million uniques each month. Meredith and Real Girls Media will combine their ad inventory and sales forces, Meredith has a new way to distribute relevant content to their target audience, plus they get to use RGM’s proprietary technology platform for advertising.
Sounds like a mother-daughter thing to us.
envero.net has crashed your site for a week now. Please take that shit off, i have no idea what it is, but TechCrunch will crash in Firefox 2 out of 5 times i load the page…FUCK
We at RGM are thrilled to be sharing content, audiences, and technology with Meredith’s portfolio of incredible brands. And personally I’m excited to bring in new, quality publishers into our Ad Network so they can receive the same high-paying ad campaigns that we have lined up for DivineCaroline.com.
Ha.. RGM has no idea what kind of relationship they’re in for. Which is strangely ironic for a Meredith is really an awful company to work for (or with). Meredith is run by a bunch of out-of-touch publishers from Des Moines, Iowa, and their online properties are just a means to spam the world of offers for all of their crappy magazines.
Kibu.com 2.0