Comments on: IAB Reports U.S. Online Advertising Almost $5.9 Billion In The Third Quarter

By: ONLINE SERVICES/INTERACTIVE MEDIA « Daily Marauder

ONLINE SERVICES/INTERACTIVE MEDIA « Daily Marauder — Tue, 31 Mar 2009 02:45:55 +0000

[...] declined both on an annual and quarterly basis. Even the 4.5 percent sequential growth over the third quarter was the lowest since 2002 (as was the annual growth rate). But the sequential growth showed a [...]

By: Internet ultrapassa TV em publicidade | Oslo

Internet ultrapassa TV em publicidade | Oslo — Tue, 31 Mar 2009 01:39:27 +0000

[...] declined both on an annual and quarterly basis. Even the 4.5 percent sequential growth over the third quarter was the lowest since 2002 (as was the annual growth [...]

By: Itenernet advertising gains on TV « Raja Jasti’s Blog - Renaissance Thinking

Mon, 30 Mar 2009 16:30:37 +0000

[...] declined both on an annual and quarterly basis. Even the 4.5 percent sequential growth over the third quarter was the lowest since 2002 (as was the annual growth [...]

By: IAB Reports Internet Advertising Grew 10 Percent Last Year; Outpacing TV | Recopylator

Mon, 30 Mar 2009 15:45:27 +0000

[...] declined both on an annual and quarterly basis. Even the 4.6 percent sequential growth over the third quarter was the lowest since 2002 (as was the annual growth [...]

By: IAB Reports Internet Advertising Grew 10 Percent Last Year; Outpacing TV

IAB Reports Internet Advertising Grew 10 Percent Last Year; Outpacing TV — Mon, 30 Mar 2009 15:33:26 +0000

[...] declined both on an annual and quarterly basis. Even the 4.6 percent sequential growth over the third quarter was the lowest since 2002 (as was the annual growth [...]

By: Online Ad Revenues Up: Is the Worst Over? | Genuine Forex Trading

Online Ad Revenues Up: Is the Worst Over? | Genuine Forex Trading — Sat, 07 Feb 2009 06:16:11 +0000

[...] industry as a whole, since they represent a majority of those revenues. (For comparison, see IAB numbers for the U.S. only). After a full year of slowing growth, their combined ad revenues actually picked [...]

By: Is The Worst Behind Us? Online Ad Revenues Pick Up In The Fourth Quarter. « James Ketchell

Thu, 05 Feb 2009 18:54:31 +0000

By: Is The Worst Behind Us? Online Ad Revenues Pick Up In The Fourth Quarter. | All about MICROSOFT

Thu, 05 Feb 2009 16:21:10 +0000

By: Is The Worst Behind Us? Online Ad Revenues Pick Up In The Fourth Quarter.

Is The Worst Behind Us? Online Ad Revenues Pick Up In The Fourth Quarter. — Thu, 05 Feb 2009 16:06:15 +0000

By: Canary in the Coal Mine? « Pharmacyinformatics

Canary in the Coal Mine? « Pharmacyinformatics — Sat, 29 Nov 2008 16:18:51 +0000

[...] some choose online only would decrease the circulation numbers and potentially decrease revenue. Online advertising remains healthy, even in this down economy. So, part of me thinks ASHP or their advertising agent is not exploiting [...]

By: Ignite PR | Blog - Tough Times Forge New Opportunities for Media & PR

Ignite PR | Blog - Tough Times Forge New Opportunities for Media & PR — Wed, 26 Nov 2008 17:14:18 +0000

[...] announced plans to start publishing in a 100% online-only format. There is a small silver lining for online ad revenues; the Interactive Advertising Bureau (IAB) in conjunction with PricewaterhouseCoopers recently [...]

By: Thursday Tech Round-up (Stories worth a damn) : tinyComb

Thursday Tech Round-up (Stories worth a damn) : tinyComb — Wed, 26 Nov 2008 06:21:48 +0000

[...] Online advertising up 11% in 3rd quarter, 4th quarter looking grim. [...]

By: TaT: Zurück aus München …

TaT: Zurück aus München … — Sun, 23 Nov 2008 23:06:17 +0000

[...] IAB Reports U.S. Online Advertising Almost $5.9 Billion In The Third Quarter Noch kein Kommentar Noch kein Kommentar » [...]

By: US online ad spend grinding to a halt | socialmediainfluence.com

US online ad spend grinding to a halt | socialmediainfluence.com — Fri, 21 Nov 2008 15:36:51 +0000

[...] Schonfeld at TechCrunch attempts to put the news in context of the global market: “The global online advertising picture might be worse. Just tallying up the worldwide online [...]

By: Publicitatea online in US isi incetineste ritmul de crestere… » Mircea Scarlatescu

Fri, 21 Nov 2008 09:01:53 +0000

[...] gafaie din ce in ce mai mult, dendinta care s-a observat dealtfel si in trimestrele anterioare. (via si sursa pozei) Fii primul care [...]

By: Mike @ WannaDevelop.com

Mike @ WannaDevelop.com — Fri, 21 Nov 2008 08:09:51 +0000

Just got done reading this report… Interesting #s and of course there will be a decline in Q4 and the next few as well. Overseas they are hurting as well.

Mike
http://www.wannadevelop.com/

By: ONLINE SERVICES/INTERACTIVE MEDIA « Daily Marauder

ONLINE SERVICES/INTERACTIVE MEDIA « Daily Marauder — Fri, 21 Nov 2008 06:31:54 +0000

[...] from the same quarter a year ago and a 2 percent increase from the second quarter of 2008. (http://www.tech...lion-in-the-thi... [...]

By: Jason Menayan

Jason Menayan — Fri, 21 Nov 2008 00:55:03 +0000

Display and contextual/search enjoyed a boom when there was too much demand for online ad inventory and supply had a tough time keeping up.

Now, it seems the flat growth is a balance between still-growing contextual/search (because it’s measurable and performance-based) while display is tanking, badly.

I’ve been covering this for quite a while in our blog (blog.yieldbuild.com), and am glad Erick’s been following it here on TC.

By: Ben Watson

Ben Watson — Thu, 20 Nov 2008 23:31:19 +0000

It would be interesting to see if the the Ms went up more while the Cs went down (which I suspect). I noticed that Federated Media has holiday rates on shopping sites which is usually the opposite of the pricing strategy for retail in holiday season, unless its remnant inventory.

By: Internet Advertising Revenues at $5.9 Billion for Q3 ‘08 | MarketingBlog.NET: Online Marketing Journey

Thu, 20 Nov 2008 23:06:23 +0000

[...] fourth quarter could see an actual decline in both U.S. and global growth.” (TechCrunch) Bear in mind this is highly speculative and there are more factors out there than our current [...]

By: Karim

Karim — Thu, 20 Nov 2008 21:47:06 +0000

how about advertising in student emails – think i saw a company emailwrap wrapmail – something with wrap that does this and shares revenue with the colleges

By: Online Advertising Still Growing, but Slower

Online Advertising Still Growing, but Slower — Thu, 20 Nov 2008 21:38:05 +0000

[...] advertising revenues have been pretty much flat all year long. TechCrunch noted that the big three Google, Yahoo, and MSN have had almost flat growth. Annual growth rates [...]

By: IAB/PwC Q3 report: online ad market flattening | YieldBuild Blog

IAB/PwC Q3 report: online ad market flattening | YieldBuild Blog — Thu, 20 Nov 2008 18:58:34 +0000

[...] 2% growth from Q2 to Q3. Keep in mind that that’s a mix of contextual/search and display, and the former’s growth is more than certainly offsetting the latter’s drop. Assume flat growth for Q4, and we’re looking at a 2008 revenues total of $23.2 billion, a banner year and a 10% increase over 2007. But, if you’re inclined to pessimism, as is Henry Blodget, even that projection is too rosy. Erick Schonfeld, covering online ad market trends over at TechCrunch, warns that the situation outside the U.S. is likely to be even more dire. [...]

By: Habib

Habib — Thu, 20 Nov 2008 18:44:11 +0000

Some speculate that the economic slowdown in emerging markets will shift budget allocations from traditional adv to online adv … Not sure if I believe that though …

http://www.star...ne-advertising/

By: Tim

Tim — Thu, 20 Nov 2008 17:19:39 +0000

I wonder what percentage of ad spending is by companies who themselves depend on ad revenue for a major portion of their revenue?