Comments on: Apptera Raises $10.5 Million More To Get Ads To Your Phone http://www.techcrunch.com/2008/11/19/apptera-raises-105-million-more-to-get-ads-to-your-phone/ Startup and Technology News Tue, 10 Nov 2009 21:10:22 -0800 hourly 1 By: Richard Nielsen http://www.techcrunch.com/2008/11/19/apptera-raises-105-million-more-to-get-ads-to-your-phone/comment-page-1/#comment-2557729 Richard Nielsen Fri, 05 Dec 2008 05:08:17 +0000 http://www.techcrunch.com/?p=29172#comment-2557729 I'm curious as to why there is a link at the Aptera site to this site...no connection that I can see. I’m curious as to why there is a link at the Aptera site to this site…no connection that I can see.

]]> By: Funding Roundup « http://www.techcrunch.com/2008/11/19/apptera-raises-105-million-more-to-get-ads-to-your-phone/comment-page-1/#comment-2544400 Funding Roundup « Sun, 23 Nov 2008 19:24:31 +0000 http://www.techcrunch.com/?p=29172#comment-2544400 [...] that it has received a $1 million seed investment from Lightspeed Venture Partners.  Meanwhile, TechCruch is reporting that Mobile advertising network Apptera has closed a $10.5 million funding round led by Alloy [...] [...] that it has received a $1 million seed investment from Lightspeed Venture Partners.  Meanwhile, TechCruch is reporting that Mobile advertising network Apptera has closed a $10.5 million funding round led by Alloy [...]

]]> By: Yasser http://www.techcrunch.com/2008/11/19/apptera-raises-105-million-more-to-get-ads-to-your-phone/comment-page-1/#comment-2540792 Yasser Thu, 20 Nov 2008 06:51:52 +0000 http://www.techcrunch.com/?p=29172#comment-2540792 Hi Randy, If this is to fly off, the ads have to be creative, i mean to capture attention in 10 secs is quite a challenge. You could have problems getting good ROI for your advertisers. Just my 2 cents. Product wise, I'm a believer, this is the future! Oh btw Check out http://www.jobstaxi.com New Jobs. AiLive. Ning.com. Blizzard. AdMob. Hi Randy,

If this is to fly off, the ads have to be creative, i mean to capture attention in 10 secs is quite a challenge. You could have problems getting good ROI for your advertisers. Just my 2 cents. Product wise, I’m a believer, this is the future!

Oh btw
Check out http://www.jobstaxi.com
New Jobs. AiLive. Ning.com. Blizzard. AdMob.

]]> By: Josh Hazard http://www.techcrunch.com/2008/11/19/apptera-raises-105-million-more-to-get-ads-to-your-phone/comment-page-1/#comment-2540093 Josh Hazard Wed, 19 Nov 2008 21:36:47 +0000 http://www.techcrunch.com/?p=29172#comment-2540093 @ Randy 1) Up round? 2) Please start running those Chili's ads rather than the old non-paying Changling ads you put back up before this release. 3) There is clearly a mkt for voice ads, but pls don't sully it with hype. You don't yet have big brands for advertisers or publishers, and you wouldn't even have Moviefon unless you offered the rate guarantee. Now that you have some money in the bank, build a mature business. Focus less on PR and more on educating advertisers on the benefit of voice ads. And then figure out if you're selling software or running an ad network. @ Randy

1) Up round?

2) Please start running those Chili’s ads rather than the old non-paying Changling ads you put back up before this release.

3) There is clearly a mkt for voice ads, but pls don’t sully it with hype. You don’t yet have big brands for advertisers or publishers, and you wouldn’t even have Moviefon unless you offered the rate guarantee.

Now that you have some money in the bank, build a mature business. Focus less on PR and more on educating advertisers on the benefit of voice ads. And then figure out if you’re selling software or running an ad network.

]]> By: Randy Haldeman http://www.techcrunch.com/2008/11/19/apptera-raises-105-million-more-to-get-ads-to-your-phone/comment-page-1/#comment-2540059 Randy Haldeman Wed, 19 Nov 2008 21:16:39 +0000 http://www.techcrunch.com/?p=29172#comment-2540059 As the CMO of Apptera, I'd like to respond to a few of the comments above: 1] Yup, this is good news for entrepreneurs. Money is flowing from venture investors for solid ideas and companies. 2] No one likes ads. However, here are two scenarios that we run that are pretty cool: -- A caller places a free call to Moviefone to hear a show time of a movie and hears a 10 second audio ad that says "Stop by Chili's after your movie. It is 1-block up Main Street from your theater. Press 1 on your cell phone for an SMS promo code for a free dessert." That's not bad. -- Instead of dialing 411, a user calls AT&T's free-411 service asking for Harry the Plumber. In exchange for paying $1.50 for the phone number, they have to listen to a 10-second ad. The ad says "Ace Plumbers are experts at emergency repairs. We can usually be at your place in 20 minutes, and will give you $10 off today if you choose us instead." Now they might decide to stick with Harry the Plumber, but they shouldn't be offended by that ad. 3] Adam says we'll "most likely be another failure." Maybe, but we got some of the biggest brands in the world advertising with us and major companies targeting our ads into their calls. We are making a bunch of people a lot of money while giving consumers promotions that are VERY relevant to their inquiries. We got cash in the bank, major backers in the industry and positive reviews in the press. We are humble and know there are no guarantees, so we are working hard to prove Adam wrong. 4] We've been around since 2001 and yes, a "green" car company called Aptera (with 1 p) started up in 2006. We decided not to "shout" at them since most people can distinguish our two companies pretty fast. It would be neat to buy one of their cars though and put the license plate "Apptera" on the Aptera car. As the CMO of Apptera, I’d like to respond to a few of the comments above:

1] Yup, this is good news for entrepreneurs. Money is flowing from venture investors for solid ideas and companies.

2] No one likes ads. However, here are two scenarios that we run that are pretty cool:
– A caller places a free call to Moviefone to hear a show time of a movie and hears a 10 second audio ad that says “Stop by Chili’s after your movie. It is 1-block up Main Street from your theater. Press 1 on your cell phone for an SMS promo code for a free dessert.” That’s not bad.
– Instead of dialing 411, a user calls AT&T’s free-411 service asking for Harry the Plumber. In exchange for paying $1.50 for the phone number, they have to listen to a 10-second ad. The ad says “Ace Plumbers are experts at emergency repairs. We can usually be at your place in 20 minutes, and will give you $10 off today if you choose us instead.” Now they might decide to stick with Harry the Plumber, but they shouldn’t be offended by that ad.

3] Adam says we’ll “most likely be another failure.” Maybe, but we got some of the biggest brands in the world advertising with us and major companies targeting our ads into their calls. We are making a bunch of people a lot of money while giving consumers promotions that are VERY relevant to their inquiries. We got cash in the bank, major backers in the industry and positive reviews in the press. We are humble and know there are no guarantees, so we are working hard to prove Adam wrong.

4] We’ve been around since 2001 and yes, a “green” car company called Aptera (with 1 p) started up in 2006. We decided not to “shout” at them since most people can distinguish our two companies pretty fast. It would be neat to buy one of their cars though and put the license plate “Apptera” on the Aptera car.

]]> By: Ronald Lewis http://www.techcrunch.com/2008/11/19/apptera-raises-105-million-more-to-get-ads-to-your-phone/comment-page-1/#comment-2539708 Ronald Lewis Wed, 19 Nov 2008 17:53:19 +0000 http://www.techcrunch.com/?p=29172#comment-2539708 I almost thought this article was about Aptera -- The 'green' automative company based in California that's developing an advanced green vehicle. This company should change their name ASAP, because I see a shouting match on the horizon. I almost thought this article was about Aptera — The ‘green’ automative company based in California that’s developing an advanced green vehicle. This company should change their name ASAP, because I see a shouting match on the horizon.

]]> By: Free Website http://www.techcrunch.com/2008/11/19/apptera-raises-105-million-more-to-get-ads-to-your-phone/comment-page-1/#comment-2539535 Free Website Wed, 19 Nov 2008 15:56:53 +0000 http://www.techcrunch.com/?p=29172#comment-2539535 This will most likely be another failure. This will most likely be another failure.

]]> By: TechNald http://www.techcrunch.com/2008/11/19/apptera-raises-105-million-more-to-get-ads-to-your-phone/comment-page-1/#comment-2539509 TechNald Wed, 19 Nov 2008 15:32:22 +0000 http://www.techcrunch.com/?p=29172#comment-2539509 wow! that's a good news! wow! that’s a good news!

]]> By: Apptera Raises $10.5 million for Mobile Advertising | Startup Meme - Technology Startup and Latest Tech News http://www.techcrunch.com/2008/11/19/apptera-raises-105-million-more-to-get-ads-to-your-phone/comment-page-1/#comment-2539501 Apptera Raises $10.5 million for Mobile Advertising | Startup Meme - Technology Startup and Latest Tech News Wed, 19 Nov 2008 15:26:05 +0000 http://www.techcrunch.com/?p=29172#comment-2539501 [...] a mobile advertising network, has raised $10.5 million in venture funding from Alloy Ventures, Lightspeed Venture Partners, and Walden International. In addition to this the [...] [...] a mobile advertising network, has raised $10.5 million in venture funding from Alloy Ventures, Lightspeed Venture Partners, and Walden International. In addition to this the [...]

]]> By: AdvertisingLocator.com http://www.techcrunch.com/2008/11/19/apptera-raises-105-million-more-to-get-ads-to-your-phone/comment-page-1/#comment-2539492 AdvertisingLocator.com Wed, 19 Nov 2008 15:22:01 +0000 http://www.techcrunch.com/?p=29172#comment-2539492 i dont think people want ads on there phone. i know i dont. this company like every other "adnetwork" appears to be lacking ad inventory that they own and control. so much for distribution. CellularLocator.com - mobile rules i dont think people want ads on there phone. i know i dont. this company like every other “adnetwork” appears to be lacking ad inventory that they own and control. so much for distribution.

CellularLocator.com – mobile rules

]]> By: Apptera recibe 10,5M http://www.techcrunch.com/2008/11/19/apptera-raises-105-million-more-to-get-ads-to-your-phone/comment-page-1/#comment-2539487 Apptera recibe 10,5M Wed, 19 Nov 2008 15:14:48 +0000 http://www.techcrunch.com/?p=29172#comment-2539487 [...] una red de publicidad para teléfonos móviles, ha recibido una ronda de financiación de 10,5 millones de dólares por parte de Alloy Ventures, Lightspeed Venture Partners y Walden [...] [...] una red de publicidad para teléfonos móviles, ha recibido una ronda de financiación de 10,5 millones de dólares por parte de Alloy Ventures, Lightspeed Venture Partners y Walden [...]

]]> By: Marketta Garrick-Roswech http://www.techcrunch.com/2008/11/19/apptera-raises-105-million-more-to-get-ads-to-your-phone/comment-page-1/#comment-2539454 Marketta Garrick-Roswech Wed, 19 Nov 2008 14:37:42 +0000 http://www.techcrunch.com/?p=29172#comment-2539454 These are all legacy investors. No new money has joined the round. Correct? These are all legacy investors. No new money has joined the round. Correct?

]]> By: Carlos http://www.techcrunch.com/2008/11/19/apptera-raises-105-million-more-to-get-ads-to-your-phone/comment-page-1/#comment-2539425 Carlos Wed, 19 Nov 2008 13:48:42 +0000 http://www.techcrunch.com/?p=29172#comment-2539425 Good Information. Marketing is changing a lot. Good Information. Marketing is changing a lot.

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