Social recommendation and personalization platform Plista, one of the companies in this year’s TechCrunch50 DemoPit, has secured an undisclosed amount of funding from Swiss Draper Investment Company, which took a minority stake in the Berlin-based company.
TechCrunch UK reviewed the service after seeing it at work at the recent Web 2.0 Expo Europe in Berlin and called Plista basically a widget, API integration or Firefox browser plug-in which recommends content to users as they browse, based on collaborative filtering without the need for site cooperation.
Its Greasemonkey script places a ratings box on each element of a site and rates it to your preferences. The recommendation engine works across sites, so it’ll recommend content on one site based on what you told it about content you liked on another. Plista also features a social network component which enables you to share your recommendations and find and follow people with similar tastes.
Similar services include Strands, Outbrain, Aggregate Knowledge and Criteo.
(Hat tip to CenterNetworks)
plista tutorial from Dominik Matyka on Vimeo.
speaking of Picasa, Android pictorial 1.1 was just released this morning.
I mapped my whole shopping experience last night.
http://picasawe...About/photo#map
Still needs to be integrated into the shareit button.
Why does plista’s logo look just like Picasa?
Are they the same company/developers?
I think i’d rather adopt something that recommends things in a niche area. Overall, the concept for plista seems too wide-reaching.
well… mainstream vs. niche-content is quite an important choice to have. therefore plistas filter engine allows the user for adjusting things such as:
- time-relevance (all time vs. only recent items)
- popularity (mainstream vs. niche content, number of views/ratings)
based on your individual choice, plista delivers recommendations. So it can be both – mainstream and niche.
Agree
Niche focused is the way to go
Small Comment: it does not use greasemonkey since it’s a native firefox extension, but it uses the same technique of modifying existing sites.
Best, Andreas
This looks so much like my Blogtronix Smart Social Networking Engine with we don’t have the plugins