Comments on: ONEsite Launches Proprietary Social Ad Platform

By: ONEsite Launches Proprietary Social Ad Platform | IntegratedMarketing

ONEsite Launches Proprietary Social Ad Platform | IntegratedMarketing — Wed, 19 Nov 2008 07:15:38 +0000

[...] post: ONEsite Launches Proprietary Social Ad Platform Share and Enjoy: These icons link to social bookmarking sites where readers can share and [...]

By: Richard Ireland

Richard Ireland — Mon, 17 Nov 2008 19:30:08 +0000

@Raj I agree that the level of targeting available on the Facebook platform is promising, but the reason advertisers aren’t seeing the returns they were hoping for is that traditional marketing agencies have an approach that doesn’t fit.

Couple that with the fact that the inventory is overpriced – as determined by the value advertisers can recognise from it – and you have a model that is doomed to fail.

Our approach is very different to this, and so we are finding that it *is* a powerful and high-ROI ad platform. Handled properly it can be extremely compelling to all advertisers, but getting the approach right isn;t going to be easy for the larger agencies.

By: Gianluca

Gianluca — Mon, 17 Nov 2008 17:11:37 +0000

@william
What is this serve you talk of? Please contact me.

By: ONEsite brings out InteractAd: ‘We need a change in advertising’ | Startup Meme - Technology Startup and Latest Tech News

Mon, 17 Nov 2008 16:21:47 +0000

[...] has had enough of being the software developer for the social networks and has now stepped into the advertising scene. The service has launched an ad platform namely, InteractAd; the idea [...]

By: michael Ferraro

michael Ferraro — Mon, 17 Nov 2008 16:16:01 +0000

what is yours and how can we talk

By: ONEsite Launches Proprietary Social Ad Platform | Tech News - Business News And Social Networking

Mon, 17 Nov 2008 15:37:47 +0000

[...] Via Techcrunch [...]

By: ONEsite Launches Proprietary Social Ad Platform | Latest Technology News - Business News And Expert Advice

Mon, 17 Nov 2008 15:36:26 +0000

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By: Marc Guldimann

Marc Guldimann — Mon, 17 Nov 2008 15:07:39 +0000

This is interesting, but social data alone is just one more source for a targeting engine. The question is what kind of interaction are they enabling from the banners? Spongecell is building ads that provide utility to consumers by giving them tools they can use inside the banner.

Most of the web is now two-way, so why aren’t more advertisements? There’s ROI (beyond branding and clicks) to be unlocked in the impressions that advertisers are already buying.

By: Raj Anand

Raj Anand — Mon, 17 Nov 2008 14:34:57 +0000

That is a very interesting move from Onesite ! Pure advertising model (for social media) is still not as thriving a business model as it has the potential of being. Facebook-like targeted advertising could be useful. The market is still waiting for a leader in the social media advertising space. Could it be InteractAd ? I guess time will tell !

By: william

william — Mon, 17 Nov 2008 14:12:49 +0000

This is a good idea….the only problem is that they are not open source is this means vendor lock in….Also are they going to give members anything back for the content they give that could make ONEsite have a high valuation.

Our social network is Open Source. We will also have a white label hosting service, and we have had a stand alone ad system for our members for more than a year.

Some of the features are:

A top of the line Read/Write/Re Publish feed reader.
A stand alone advertising Network
Integrated Classifieds Service
Integrated Music Store (Using SongBird)
Integrated Application Store
Integrated Products sells and Product affiliate sells service
Integrated e-commerce service (Handles Micro Payments and Revenue Sharing)
Super Distributed Micro Blogging Service “Conversations”