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Motrin Screws Up in Tweet-land
by John Biggs on November 17, 2008

This is a little off-topic, but I’m actually amazed at the audacity of Motrin in drumming up their little social networking play aimed at Mommy bloggers. The video itself looks like they took something from column A that could cause pain (”Baby slings!”) and added a body part (”Backs!”) and got Motrin. The easiest equivalent to this I can think of off hand would be something like “You’re a Japanese woman and you wear a kimono with those crazy wooden shoes! Ha! You’re crazy and sleepy! It sure is hard on the back! Take Motrin.” The reasons behind the kimono and the baby sling are far more detailed and varied than Motrin implies and, in reality, a baby sling isn’t that bad nor is a Kimono nor do you wear both every day. Try getting your hand trapped in a fold down stroller one evening and then we’ll talk pain. Also, try pushing a baby out of your hooha, but I don’t know much about that.

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