Comments on: EyeView Raises Seed Round For Flash Tutorials That Convert http://www.techcrunch.com/2008/11/17/eyeview-raises-seed-round-for-flash-tutorials-that-convert/ Startup and Technology News Thu, 26 Nov 2009 20:56:36 -0800 hourly 1 By: EyeView locks in seed funds for Flash tutorials » VentureBeat http://www.techcrunch.com/2008/11/17/eyeview-raises-seed-round-for-flash-tutorials-that-convert/comment-page-1/#comment-2556883 EyeView locks in seed funds for Flash tutorials » VentureBeat Thu, 04 Dec 2008 19:24:56 +0000 http://www.techcrunch.com/?p=28611#comment-2556883 [...] but it tends to contribute chunks between $500,000 and $1 million in this type of situation, according to TechCrunch. EyeView, which remains fairly unique in its area, won the business plan competition at Harvard [...] [...] but it tends to contribute chunks between $500,000 and $1 million in this type of situation, according to TechCrunch. EyeView, which remains fairly unique in its area, won the business plan competition at Harvard [...]

]]> By: Pete Nicholls http://www.techcrunch.com/2008/11/17/eyeview-raises-seed-round-for-flash-tutorials-that-convert/comment-page-1/#comment-2545768 Pete Nicholls Tue, 25 Nov 2008 02:06:28 +0000 http://www.techcrunch.com/?p=28611#comment-2545768 Snapped this from their site: http://img224.imageshack.us/img224/6739/picture3ld5.png Next! Snapped this from their site:

http://img224.i...picture3ld5.png

Next!

]]> By: EyeView Using Flash Tutorials To Increase Conversions... a $1 Million Idea? http://www.techcrunch.com/2008/11/17/eyeview-raises-seed-round-for-flash-tutorials-that-convert/comment-page-1/#comment-2543076 EyeView Using Flash Tutorials To Increase Conversions... a $1 Million Idea? Sat, 22 Nov 2008 04:00:23 +0000 http://www.techcrunch.com/?p=28611#comment-2543076 [...] Erick Schonfeld, “EyeView Raises Seed Round For Flash Tutorials That Convert”, TechCrunc... Share and Enjoy: These icons link to social bookmarking sites where readers can share and [...] [...] Erick Schonfeld, “EyeView Raises Seed Round For Flash Tutorials That Convert”, TechCrunc… Share and Enjoy: These icons link to social bookmarking sites where readers can share and [...]

]]> By: Karen http://www.techcrunch.com/2008/11/17/eyeview-raises-seed-round-for-flash-tutorials-that-convert/comment-page-1/#comment-2541223 Karen Thu, 20 Nov 2008 17:00:06 +0000 http://www.techcrunch.com/?p=28611#comment-2541223 Congratulations Tal! Congratulations Tal!

]]> By: Tal Riesenfeld http://www.techcrunch.com/2008/11/17/eyeview-raises-seed-round-for-flash-tutorials-that-convert/comment-page-1/#comment-2540796 Tal Riesenfeld Thu, 20 Nov 2008 07:01:11 +0000 http://www.techcrunch.com/?p=28611#comment-2540796 Chief Wiggum, Thanks for the feedback. Please note our homepage's "conversion goal" isn't actually to get the "first time visitor" to contact us at that point. It's actually to get her/him to learn more about our solution. In our line of business we would prefer to talk with prospects who understand our offering and are looking for an increase in website conversion rates. With that said, your feedback was valuable and we added a call for action at the end of the video which invites the user to see the next video (Platform video). We will use our A/B testing system to check if this button actually increases the conversion rate of customers going to our platform page AND for customers contacting us. This will be an interesting exercise and my gut feeling is that it will have positive results. Thanks! Chief Wiggum,

Thanks for the feedback.

Please note our homepage’s “conversion goal” isn’t actually to get the “first time visitor” to contact us at that point. It’s actually to get her/him to learn more about our solution. In our line of business we would prefer to talk with prospects who understand our offering and are looking for an increase in website conversion rates.

With that said, your feedback was valuable and we added a call for action at the end of the video which invites the user to see the next video (Platform video). We will use our A/B testing system to check if this button actually increases the conversion rate of customers going to our platform page AND for customers contacting us. This will be an interesting exercise and my gut feeling is that it will have positive results.

Thanks!

]]> By: Tattletech » Blog Archive » EyeView Digital raises seed round http://www.techcrunch.com/2008/11/17/eyeview-raises-seed-round-for-flash-tutorials-that-convert/comment-page-1/#comment-2538413 Tattletech » Blog Archive » EyeView Digital raises seed round Tue, 18 Nov 2008 17:17:24 +0000 http://www.techcrunch.com/?p=28611#comment-2538413 [...] to TechCrunch and brilliantly witty reporter, Eric Schonfeld, reported that EyeView Digital not only raised some [...] [...] to TechCrunch and brilliantly witty reporter, Eric Schonfeld, reported that EyeView Digital not only raised some [...]

]]> By: HaveITYourWay http://www.techcrunch.com/2008/11/17/eyeview-raises-seed-round-for-flash-tutorials-that-convert/comment-page-1/#comment-2538355 HaveITYourWay Tue, 18 Nov 2008 16:38:14 +0000 http://www.techcrunch.com/?p=28611#comment-2538355 How is thisdifferent than simply outsourcing to a 3rdparty creative team / agency to what scene7 / adobe already offers? Adding video of images or rich media is as old as the hills. Saying something will aid conversion is also trite. At best this is feature along with wholehost of other conversion enhancers. If one were to add up all the preposterous claims that every player in the space makes, retailers should expect conversion to increase 4000%. We know that isn't happening. So what you need to ask is what is the relativebenefit of this method over another? There is only so much time a customer will devote to you. There is only so much margin to share with vendors. This tool should tell me how it outperforms other options such as reviews or zoom or recommendations etc. While it shouldn't be either or, realistically we can't implement everything. So help uschoose why we should prioritize you. How is thisdifferent than simply outsourcing to a 3rdparty creative team / agency to what scene7 / adobe already offers?

Adding video of images or rich media is as old as the hills. Saying something will aid conversion is also trite. At best this is feature along with wholehost of other conversion enhancers. If one were to add up all the preposterous claims that every player in the space makes, retailers should expect conversion to increase 4000%. We know that isn’t happening. So what you need to ask is what is the relativebenefit of this method over another? There is only so much time a customer will devote to you. There is only so much margin to share with vendors. This tool should tell me how it outperforms other options such as reviews or zoom or recommendations etc. While it shouldn’t be either or, realistically we can’t implement everything. So help uschoose why we should prioritize you.

]]> By: EyeView obtiene una ronda de financiación semilla http://www.techcrunch.com/2008/11/17/eyeview-raises-seed-round-for-flash-tutorials-that-convert/comment-page-1/#comment-2538290 EyeView obtiene una ronda de financiación semilla Tue, 18 Nov 2008 15:44:00 +0000 http://www.techcrunch.com/?p=28611#comment-2538290 [...] servicios que facilitan el proceso de inscripción o de compra (entre otros) en sitios web, ha recibido una ronda de financiación semilla de entre 500 mil y 1 millón de [...] [...] servicios que facilitan el proceso de inscripción o de compra (entre otros) en sitios web, ha recibido una ronda de financiación semilla de entre 500 mil y 1 millón de [...]

]]> By: Tal Riesenfeld http://www.techcrunch.com/2008/11/17/eyeview-raises-seed-round-for-flash-tutorials-that-convert/comment-page-1/#comment-2538053 Tal Riesenfeld Tue, 18 Nov 2008 10:26:04 +0000 http://www.techcrunch.com/?p=28611#comment-2538053 Hi Guys, Thanks for the great feedback. My name is Tal and I am one of EyeView’s founders. The call for action on our website should be “contact us”. I totally agree it makes sense to add such a button at the end of the first video. Concerning EyeView’s platform, besides the fact that our creative team makes really effective videos (length of video, music selection, colors, speed, Voice over selection, text vs. visuals, etc) based on tests and experience, the platform enables two main functionalities: Serving and Test and Analyzing. Serving the video: this includes all the technicalities from simple 1 line java script integration and fastest highest quality streaming WW to the more interesting functionalities like predefined rules which allow customer to control when the video is initiated, in what manner, as reaction to what user interaction with the website, based on user demographics, time on site etc. All these changes can be made with ZERO programming requirements, our customer simply adds 1 java script line and he can make all the changes with a click of a button. Test and Analyzing: This allows to conduct different A/B split tests in a very simple manner enabling the user (or our conversion experts) to really understand the impact of the video on the website conversion. The platform also provides Traffic reports (detailed reports regarding user profile data) Engagement reports (User interaction with the rich-media content) and most importantly Conversion reports (measures the overall impact of rich-media on the website conversion). This might sound like a lot of technical terms but it’s actually pretty simple. After we produce the most effective videos based on our experience, the platform provides the tools to create the best customer experience and to test its impact (and then change it to get even better conversions). I hope this helps! Tal Hi Guys,
Thanks for the great feedback. My name is Tal and I am one of EyeView’s founders.

The call for action on our website should be “contact us”. I totally agree it makes sense to add such a button at the end of the first video.

Concerning EyeView’s platform, besides the fact that our creative team makes really effective videos (length of video, music selection, colors, speed, Voice over selection, text vs. visuals, etc) based on tests and experience, the platform enables two main functionalities: Serving and Test and Analyzing.

Serving the video: this includes all the technicalities from simple 1 line java script integration and fastest highest quality streaming WW to the more interesting functionalities like predefined rules which allow customer to control when the video is initiated, in what manner, as reaction to what user interaction with the website, based on user demographics, time on site etc.
All these changes can be made with ZERO programming requirements, our customer simply adds 1 java script line and he can make all the changes with a click of a button.

Test and Analyzing: This allows to conduct different A/B split tests in a very simple manner enabling the user (or our conversion experts) to really understand the impact of the video on the website conversion. The platform also provides Traffic reports (detailed reports regarding user profile data) Engagement reports (User interaction with the rich-media content) and most importantly Conversion reports (measures the overall impact of rich-media on the website conversion).

This might sound like a lot of technical terms but it’s actually pretty simple. After we produce the most effective videos based on our experience, the platform provides the tools to create the best customer experience and to test its impact (and then change it to get even better conversions).

I hope this helps!
Tal

]]> By: Ouriel Ohayon http://www.techcrunch.com/2008/11/17/eyeview-raises-seed-round-for-flash-tutorials-that-convert/comment-page-1/#comment-2537808 Ouriel Ohayon Tue, 18 Nov 2008 05:53:18 +0000 http://www.techcrunch.com/?p=28611#comment-2537808 Sam, this is a good point and they will certainly add it. but honestly given the interest they raised and are raising already i am not sure this is a key factor. Sam, this is a good point and they will certainly add it. but honestly given the interest they raised and are raising already i am not sure this is a key factor.

]]> By: Sam http://www.techcrunch.com/2008/11/17/eyeview-raises-seed-round-for-flash-tutorials-that-convert/comment-page-1/#comment-2537805 Sam Tue, 18 Nov 2008 05:49:31 +0000 http://www.techcrunch.com/?p=28611#comment-2537805 Chief Wiggum - you nailed it. I am always suspicious of companies that do not put into practice what they offer. Ho does that simple flash movie on their home page help conversions? There is no call to action - no how to. I don't get it? Using rich media to convert is a no brainer, but it's a small piece of a much more complex funnel process, where many factors - including congruence between ad banner, landing page and sale / reg forms, use of graphics, typeface and other UE elements can have a large impact on conversions. I've been in this business for a long time and I'm not seeing anything in the EyeView platform that gets me excited. Am I missing soimething? Chief Wiggum – you nailed it. I am always suspicious of companies that do not put into practice what they offer.

Ho does that simple flash movie on their home page help conversions? There is no call to action – no how to. I don’t get it?

Using rich media to convert is a no brainer, but it’s a small piece of a much more complex funnel process, where many factors – including congruence between ad banner, landing page and sale / reg forms, use of graphics, typeface and other UE elements can have a large impact on conversions.

I’ve been in this business for a long time and I’m not seeing anything in the EyeView platform that gets me excited.

Am I missing soimething?

]]> By: James http://www.techcrunch.com/2008/11/17/eyeview-raises-seed-round-for-flash-tutorials-that-convert/comment-page-1/#comment-2537619 James Tue, 18 Nov 2008 02:53:25 +0000 http://www.techcrunch.com/?p=28611#comment-2537619 Hi Eric. Just wanted to say I dig your writing style. Your posts gel well with Mike's - unlike Duncan's. Keep it up. Hi Eric. Just wanted to say I dig your writing style. Your posts gel well with Mike’s – unlike Duncan’s. Keep it up.

]]> By: Mikie Wakerman http://www.techcrunch.com/2008/11/17/eyeview-raises-seed-round-for-flash-tutorials-that-convert/comment-page-1/#comment-2537346 Mikie Wakerman Mon, 17 Nov 2008 22:59:43 +0000 http://www.techcrunch.com/?p=28611#comment-2537346 Hi I am one of EyeView’s content managers and I wanted to share that we do much more than just “flash tutorials” (as the headline of the article implies). EyeView increases online conversion through the use of rich-media content (Rich-media content, includes video, audio and interactive flash applications). We also do much more than tutorials, many of our projects our based on homepage videos (that increase first time visitor conversion) and promotional videos which help drive traffic. We know that these kinds of solutions are the most effective tools for sites to communicate information with their users. Hi I am one of EyeView’s content managers and I wanted to share that we do much more than just “flash tutorials” (as the headline of the article implies).
EyeView increases online conversion through the use of rich-media content (Rich-media content, includes video, audio and interactive flash applications). We also do much more than tutorials, many of our projects our based on homepage videos (that increase first time visitor conversion) and promotional videos which help drive traffic.
We know that these kinds of solutions are the most effective tools for sites to communicate information with their users.

]]> By: Jared Oken http://www.techcrunch.com/2008/11/17/eyeview-raises-seed-round-for-flash-tutorials-that-convert/comment-page-1/#comment-2537328 Jared Oken Mon, 17 Nov 2008 22:41:51 +0000 http://www.techcrunch.com/?p=28611#comment-2537328 We have created 2 videos using Eyeview and the feedback has been extremely positive. Besides using the videos to explain to users how we can help them save money, we use the videos for sales presentations as well, and conferences. you can see their work on http://www.getprice.com.au/aboutus.htm We have created 2 videos using Eyeview and the feedback has been extremely positive.

Besides using the videos to explain to users how we can help them save money, we use the videos for sales presentations as well, and conferences.

you can see their work on http://www.getp....au/aboutus.htm

]]> By: Walking The Walk | Paranoid Bull http://www.techcrunch.com/2008/11/17/eyeview-raises-seed-round-for-flash-tutorials-that-convert/comment-page-1/#comment-2537245 Walking The Walk | Paranoid Bull Mon, 17 Nov 2008 21:09:36 +0000 http://www.techcrunch.com/?p=28611#comment-2537245 [...] This morning, my eye was caught by a TechCrunch article about a cool company that just so happens to have been launched by a buddy of mine from HBS. (Here’s the article: EyeView Raises Seed Round For Flash Tutorials That Convert). [...] [...] This morning, my eye was caught by a TechCrunch article about a cool company that just so happens to have been launched by a buddy of mine from HBS. (Here’s the article: EyeView Raises Seed Round For Flash Tutorials That Convert). [...]

]]> By: Chief Wiggum http://www.techcrunch.com/2008/11/17/eyeview-raises-seed-round-for-flash-tutorials-that-convert/comment-page-1/#comment-2537241 Chief Wiggum Mon, 17 Nov 2008 21:05:33 +0000 http://www.techcrunch.com/?p=28611#comment-2537241 I just watched their "call-to-action" video on their own homepage and guess what??? They don't include any call to action on their own website. Retarded. I just watched their “call-to-action” video on their own homepage and guess what???

They don’t include any call to action on their own website.

Retarded.

]]> By: Daniel Cohen http://www.techcrunch.com/2008/11/17/eyeview-raises-seed-round-for-flash-tutorials-that-convert/comment-page-1/#comment-2537231 Daniel Cohen Mon, 17 Nov 2008 20:52:38 +0000 http://www.techcrunch.com/?p=28611#comment-2537231 Eyeview is a classic Israeli entrepreneurial story from Israel. Founders knew each other from University/Military and got together from all over the world to start this company in Israel. Happy to be involved in this company. Eyeview is a classic Israeli entrepreneurial story from Israel. Founders knew each other from University/Military and got together from all over the world to start this company in Israel. Happy to be involved in this company.

]]> By: Doug Wolfgram http://www.techcrunch.com/2008/11/17/eyeview-raises-seed-round-for-flash-tutorials-that-convert/comment-page-1/#comment-2537172 Doug Wolfgram Mon, 17 Nov 2008 19:53:34 +0000 http://www.techcrunch.com/?p=28611#comment-2537172 Actually, we have been doing this for several years at PresenterNet. Only you can do it with PowerPoint and the results are written directly to your salesforce.com account. Actually, we have been doing this for several years at PresenterNet. Only you can do it with PowerPoint and the results are written directly to your salesforce.com account.

]]> By: John http://www.techcrunch.com/2008/11/17/eyeview-raises-seed-round-for-flash-tutorials-that-convert/comment-page-1/#comment-2537158 John Mon, 17 Nov 2008 19:39:05 +0000 http://www.techcrunch.com/?p=28611#comment-2537158 Erick, I wonder is this deal wasn't done months ago and they only publish it now to show some momentum. I won't be surprised if this was their last seed deal, as I keep close track on seed deals in the VC space, and many non-U.S. ones are pulling out, and going more into private equity deals (later stages). Y combinator and some others are showing good traction, but seed investments coming from Europe and Asia don't seem to be picking up speed. Erick, I wonder is this deal wasn’t done months ago and they only publish it now to show some momentum. I won’t be surprised if this was their last seed deal, as I keep close track on seed deals in the VC space, and many non-U.S. ones are pulling out, and going more into private equity deals (later stages). Y combinator and some others are showing good traction, but seed investments coming from Europe and Asia don’t seem to be picking up speed.

]]> By: EyeView raises undisclosed sum for its Flash tutorials | Startup Meme - Technology Startup and Latest Tech News http://www.techcrunch.com/2008/11/17/eyeview-raises-seed-round-for-flash-tutorials-that-convert/comment-page-1/#comment-2537130 EyeView raises undisclosed sum for its Flash tutorials | Startup Meme - Technology Startup and Latest Tech News Mon, 17 Nov 2008 19:12:12 +0000 http://www.techcrunch.com/?p=28611#comment-2537130 [...] the Israeli startup that helps site owners to convert visitors into buyers has announced raising a round of funding. The funding has been raised from LightSpeed Gemini Internet Lab and [...] [...] the Israeli startup that helps site owners to convert visitors into buyers has announced raising a round of funding. The funding has been raised from LightSpeed Gemini Internet Lab and [...]

]]> By: dave http://www.techcrunch.com/2008/11/17/eyeview-raises-seed-round-for-flash-tutorials-that-convert/comment-page-1/#comment-2537059 dave Mon, 17 Nov 2008 18:24:50 +0000 http://www.techcrunch.com/?p=28611#comment-2537059 any reason why your article doesn't mention the setup fees and their interesting 'success fees' model? details? any reason why your article doesn’t mention the setup fees and their interesting ’success fees’ model? details?

]]> By: Richard Kligman http://www.techcrunch.com/2008/11/17/eyeview-raises-seed-round-for-flash-tutorials-that-convert/comment-page-1/#comment-2537005 Richard Kligman Mon, 17 Nov 2008 17:29:12 +0000 http://www.techcrunch.com/?p=28611#comment-2537005 Good to see a fellow Israeli Start-up in a similar space get funded. Best of Luck! Good to see a fellow Israeli Start-up in a similar space get funded. Best of Luck!

]]> By: genieyclo http://www.techcrunch.com/2008/11/17/eyeview-raises-seed-round-for-flash-tutorials-that-convert/comment-page-1/#comment-2536994 genieyclo Mon, 17 Nov 2008 17:12:16 +0000 http://www.techcrunch.com/?p=28611#comment-2536994 Can be <b>a real pain</b>, perhaps? Can be a real pain, perhaps?

]]> By: VC Cafe http://www.techcrunch.com/2008/11/17/eyeview-raises-seed-round-for-flash-tutorials-that-convert/comment-page-1/#comment-2536990 VC Cafe Mon, 17 Nov 2008 17:10:41 +0000 http://www.techcrunch.com/?p=28611#comment-2536990 VC Cafe is obsessively dedicated to covering Israeli startups - including EyeView which we profiled last month - see it here:http://www.vccafe.com/eyeview-bukisa-soluto-introducing-early-stage-israeli-startups/ VC Cafe is obsessively dedicated to covering Israeli startups – including EyeView which we profiled last month – see it here:http://www.vccafe.com/eyeview-bukisa-soluto-introducing-early-stage-israeli-startups/

]]> By: Chris http://www.techcrunch.com/2008/11/17/eyeview-raises-seed-round-for-flash-tutorials-that-convert/comment-page-1/#comment-2536989 Chris Mon, 17 Nov 2008 17:10:16 +0000 http://www.techcrunch.com/?p=28611#comment-2536989 Sounds like a good idea....will it cost money to implement on your website though? schoolshift.com Sounds like a good idea….will it cost money to implement on your website though?

schoolshift.com

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