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	<title>Comments on: Social Network Apps To Finally Monetize Within The Next Year</title>
	<atom:link href="http://www.techcrunch.com/2008/11/13/social-network-apps-to-finally-monetize-within-the-year/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.techcrunch.com/2008/11/13/social-network-apps-to-finally-monetize-within-the-year/</link>
	<description>Startup and Technology News</description>
	<lastBuildDate>Fri, 27 Nov 2009 03:27:56 -0800</lastBuildDate>
	
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		<title>By: The Fresh &#187; Netlog to Integrate Multiplayer Games:</title>
		<link>http://www.techcrunch.com/2008/11/13/social-network-apps-to-finally-monetize-within-the-year/comment-page-1/#comment-2592187</link>
		<dc:creator>The Fresh &#187; Netlog to Integrate Multiplayer Games:</dc:creator>
		<pubDate>Tue, 13 Jan 2009 09:07:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=28123#comment-2592187</guid>
		<description>[...] Google’s OpenSocial application platform recently turned one, which prompted us to take a closer look on how (and when) social network applications will be monetized. [...]</description>
		<content:encoded><![CDATA[<p>[...] Google’s OpenSocial application platform recently turned one, which prompted us to take a closer look on how (and when) social network applications will be monetized. [...]</p>
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		<title>By: Social Network Netlog To Kick Off Integrated Multiplayer Games</title>
		<link>http://www.techcrunch.com/2008/11/13/social-network-apps-to-finally-monetize-within-the-year/comment-page-1/#comment-2556408</link>
		<dc:creator>Social Network Netlog To Kick Off Integrated Multiplayer Games</dc:creator>
		<pubDate>Thu, 04 Dec 2008 12:37:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=28123#comment-2556408</guid>
		<description>[...] Google&#8217;s OpenSocial application platform recently turned one, which prompted us to take a closer look on how (and when) social network applications will be monetized. [...]</description>
		<content:encoded><![CDATA[<p>[...] Google&#8217;s OpenSocial application platform recently turned one, which prompted us to take a closer look on how (and when) social network applications will be monetized. [...]</p>
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		<title>By: Simba</title>
		<link>http://www.techcrunch.com/2008/11/13/social-network-apps-to-finally-monetize-within-the-year/comment-page-1/#comment-2536646</link>
		<dc:creator>Simba</dc:creator>
		<pubDate>Mon, 17 Nov 2008 07:46:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=28123#comment-2536646</guid>
		<description>If it means i have to pay for those stupid icon gifts, im out. cant waste a dime on an application that says &quot;Race Your Car&quot; and the next second it says &quot;You Have Lost&quot;. No, not those.</description>
		<content:encoded><![CDATA[<p>If it means i have to pay for those stupid icon gifts, im out. cant waste a dime on an application that says &#8220;Race Your Car&#8221; and the next second it says &#8220;You Have Lost&#8221;. No, not those.</p>
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		<title>By: OPENSOURCE BASE &#187; Blog Archiv &#187; OpenSocial feiert einjährigen Geburtstag und zieht Bilanz</title>
		<link>http://www.techcrunch.com/2008/11/13/social-network-apps-to-finally-monetize-within-the-year/comment-page-1/#comment-2535405</link>
		<dc:creator>OPENSOURCE BASE &#187; Blog Archiv &#187; OpenSocial feiert einjährigen Geburtstag und zieht Bilanz</dc:creator>
		<pubDate>Sat, 15 Nov 2008 18:31:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=28123#comment-2535405</guid>
		<description>[...] eine standardisierte Plattform zur Monetarisierung innerhalb von Social Networks zu erweitern. Wie TechCrunch meldet, soll es sich dabei um eine Micropayment-Plattform handeln, die einen Standard für alle [...]</description>
		<content:encoded><![CDATA[<p>[...] eine standardisierte Plattform zur Monetarisierung innerhalb von Social Networks zu erweitern. Wie TechCrunch meldet, soll es sich dabei um eine Micropayment-Plattform handeln, die einen Standard für alle [...]</p>
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		<title>By: Mobile Battles, Monetization of the Social Web, and Risk Taking &#171; Be Innovation</title>
		<link>http://www.techcrunch.com/2008/11/13/social-network-apps-to-finally-monetize-within-the-year/comment-page-1/#comment-2534644</link>
		<dc:creator>Mobile Battles, Monetization of the Social Web, and Risk Taking &#171; Be Innovation</dc:creator>
		<pubDate>Fri, 14 Nov 2008 21:37:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=28123#comment-2534644</guid>
		<description>[...] are starting to see the dollar signs. A week after MySpace announced $1 Billion in ad revenue, Open Social discussed how they will monetize their applications. The valuations of companies that connect [...]</description>
		<content:encoded><![CDATA[<p>[...] are starting to see the dollar signs. A week after MySpace announced $1 Billion in ad revenue, Open Social discussed how they will monetize their applications. The valuations of companies that connect [...]</p>
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		<title>By: simon firth</title>
		<link>http://www.techcrunch.com/2008/11/13/social-network-apps-to-finally-monetize-within-the-year/comment-page-1/#comment-2534586</link>
		<dc:creator>simon firth</dc:creator>
		<pubDate>Fri, 14 Nov 2008 20:30:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=28123#comment-2534586</guid>
		<description>Jason -- here&#039;s a more basic question: Do social networks really need to be &#039;monetized&#039;?  Is it really a terrible problem if they never do much more than cover the cost of their operations?

If you are interested, I just wrote about this at http://simonfirth.wordpress.com/2008/11/12/why-should-social-networks-want-to-make-money/</description>
		<content:encoded><![CDATA[<p>Jason &#8212; here&#8217;s a more basic question: Do social networks really need to be &#8216;monetized&#8217;?  Is it really a terrible problem if they never do much more than cover the cost of their operations?</p>
<p>If you are interested, I just wrote about this at <a href="http://simonfirth.wordpress.com/2008/11/12/why-should-social-networks-want-to-make-money/" rel="nofollow"></a><a href='http://simonfirth.wordpress.com/2008/11/12/why-should-social-networks-want-to-make-money/'>http://simonfir...-to-make-money/</a></p>
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		<title>By: Andy</title>
		<link>http://www.techcrunch.com/2008/11/13/social-network-apps-to-finally-monetize-within-the-year/comment-page-1/#comment-2534319</link>
		<dc:creator>Andy</dc:creator>
		<pubDate>Fri, 14 Nov 2008 16:07:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=28123#comment-2534319</guid>
		<description>I was hoping this article found the silver bullet on monetizing social network traffic above and beyond low CPM advertising and freemium.  Instead I read this as a more convenient way to pay for apps perhaps on a per use or subscription basis.  Open Social seems like a convenient way to  store &quot;all things you&quot; but does it open up new monetization strategies?</description>
		<content:encoded><![CDATA[<p>I was hoping this article found the silver bullet on monetizing social network traffic above and beyond low CPM advertising and freemium.  Instead I read this as a more convenient way to pay for apps perhaps on a per use or subscription basis.  Open Social seems like a convenient way to  store &#8220;all things you&#8221; but does it open up new monetization strategies?</p>
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		<title>By: Matt McAllister</title>
		<link>http://www.techcrunch.com/2008/11/13/social-network-apps-to-finally-monetize-within-the-year/comment-page-1/#comment-2534261</link>
		<dc:creator>Matt McAllister</dc:creator>
		<pubDate>Fri, 14 Nov 2008 15:08:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=28123#comment-2534261</guid>
		<description>Jason -- I agree that a standardized payment system would certainly help developers monetize their apps, but to imply that so few developers are making money is a bit misleading. Remember, TC is the same blog that wrote about one app making $1 million a month: http://www.techcrunch.com/2008/08/25/can-you-guess-which-facebook-app-is-making-a-million-dollars-a-month-i-can/. 

Also, you say that &quot;those developers that can (establish user bases) will no longer have to rely exclusively on banner ads to pay the bills.&quot; But, banner ads aren&#039;t their only option. Virtual currency monetization, which TC mentioned in the million dollar app article, is a much better option, and our company (Offerpal Media) has been paying out significant revenues to hundreds of app developers for over a year now. So I see your point about how monetization could be made better, but I also think it&#039;s not as lacking as you might think.</description>
		<content:encoded><![CDATA[<p>Jason &#8212; I agree that a standardized payment system would certainly help developers monetize their apps, but to imply that so few developers are making money is a bit misleading. Remember, TC is the same blog that wrote about one app making $1 million a month: <a href="http://www.techcrunch.com/2008/08/25/can-you-guess-which-facebook-app-is-making-a-million-dollars-a-month-i-can/" rel="nofollow"></a><a href='http://www.techcrunch.com/2008/08/25/can-you-guess-which-facebook-app-is-making-a-million-dollars-a-month-i-can/'>http://www.tech...-a-month-i-can/</a>. </p>
<p>Also, you say that &#8220;those developers that can (establish user bases) will no longer have to rely exclusively on banner ads to pay the bills.&#8221; But, banner ads aren&#8217;t their only option. Virtual currency monetization, which TC mentioned in the million dollar app article, is a much better option, and our company (Offerpal Media) has been paying out significant revenues to hundreds of app developers for over a year now. So I see your point about how monetization could be made better, but I also think it&#8217;s not as lacking as you might think.</p>
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		<title>By: Ernie Oporto</title>
		<link>http://www.techcrunch.com/2008/11/13/social-network-apps-to-finally-monetize-within-the-year/comment-page-1/#comment-2534249</link>
		<dc:creator>Ernie Oporto</dc:creator>
		<pubDate>Fri, 14 Nov 2008 14:54:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=28123#comment-2534249</guid>
		<description>I think the value of what you get for that $1 is going to have to improve vastly beyond some Christmas tree icon you gift to someone.  I think the time is ripe for alternate virtual currencies to take root.</description>
		<content:encoded><![CDATA[<p>I think the value of what you get for that $1 is going to have to improve vastly beyond some Christmas tree icon you gift to someone.  I think the time is ripe for alternate virtual currencies to take root.</p>
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		<title>By: Montoya</title>
		<link>http://www.techcrunch.com/2008/11/13/social-network-apps-to-finally-monetize-within-the-year/comment-page-1/#comment-2534222</link>
		<dc:creator>Montoya</dc:creator>
		<pubDate>Fri, 14 Nov 2008 14:33:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=28123#comment-2534222</guid>
		<description>OpenSocial&#039;s director of engineering didn&#039;t have an answer? What the hell does he get paid for? An engineer without answers is a car without wheels.</description>
		<content:encoded><![CDATA[<p>OpenSocial&#8217;s director of engineering didn&#8217;t have an answer? What the hell does he get paid for? An engineer without answers is a car without wheels.</p>
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		<title>By: OpenSocial payment system &#171; Broadvision</title>
		<link>http://www.techcrunch.com/2008/11/13/social-network-apps-to-finally-monetize-within-the-year/comment-page-1/#comment-2533967</link>
		<dc:creator>OpenSocial payment system &#171; Broadvision</dc:creator>
		<pubDate>Fri, 14 Nov 2008 09:52:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=28123#comment-2533967</guid>
		<description>[...] November 14, 2008   Hot on the heels of rumours of a MySpace payment system, news of something similar for Google’s OpenSocial platform. More details on TechCrunch. [...]</description>
		<content:encoded><![CDATA[<p>[...] November 14, 2008   Hot on the heels of rumours of a MySpace payment system, news of something similar for Google’s OpenSocial platform. More details on TechCrunch. [...]</p>
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		<title>By: ZingerSteve</title>
		<link>http://www.techcrunch.com/2008/11/13/social-network-apps-to-finally-monetize-within-the-year/comment-page-1/#comment-2533913</link>
		<dc:creator>ZingerSteve</dc:creator>
		<pubDate>Fri, 14 Nov 2008 07:38:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=28123#comment-2533913</guid>
		<description>Wait, what?  I get the concept of a better system for making payments, but WHAT are people actually going to be purchasing?  You&#039;ve explained the system but not the product.  What is there to buy on Facebook?</description>
		<content:encoded><![CDATA[<p>Wait, what?  I get the concept of a better system for making payments, but WHAT are people actually going to be purchasing?  You&#8217;ve explained the system but not the product.  What is there to buy on Facebook?</p>
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		<title>By: Wealth Hack</title>
		<link>http://www.techcrunch.com/2008/11/13/social-network-apps-to-finally-monetize-within-the-year/comment-page-1/#comment-2533901</link>
		<dc:creator>Wealth Hack</dc:creator>
		<pubDate>Fri, 14 Nov 2008 07:17:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=28123#comment-2533901</guid>
		<description>Very interesting... new online business models are on the way...</description>
		<content:encoded><![CDATA[<p>Very interesting&#8230; new online business models are on the way&#8230;</p>
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		<title>By: william</title>
		<link>http://www.techcrunch.com/2008/11/13/social-network-apps-to-finally-monetize-within-the-year/comment-page-1/#comment-2533862</link>
		<dc:creator>william</dc:creator>
		<pubDate>Fri, 14 Nov 2008 06:22:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=28123#comment-2533862</guid>
		<description>For  me it should be rather embarrassing to the Big Co&#039;s that they cannot  in a short time period build a payment system to allow for the sell and subscription of Social Network Apps.

It would also be a good idea if all the smart guys in the room at the Big Co&#039;s would think of a revenue model before they pushed out their monopolizing standards.</description>
		<content:encoded><![CDATA[<p>For  me it should be rather embarrassing to the Big Co&#8217;s that they cannot  in a short time period build a payment system to allow for the sell and subscription of Social Network Apps.</p>
<p>It would also be a good idea if all the smart guys in the room at the Big Co&#8217;s would think of a revenue model before they pushed out their monopolizing standards.</p>
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		<title>By: Hussein Fazal</title>
		<link>http://www.techcrunch.com/2008/11/13/social-network-apps-to-finally-monetize-within-the-year/comment-page-1/#comment-2533805</link>
		<dc:creator>Hussein Fazal</dc:creator>
		<pubDate>Fri, 14 Nov 2008 05:15:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=28123#comment-2533805</guid>
		<description>Monetization is definitely becoming more and more difficult for app developers. At &lt;a href=&#039;http://www.adparlor.com&#039; rel=&quot;nofollow&quot;&gt;AdParlor&lt;/a&gt;, in addition to banner ads, we are also trying to push virtual goods, and an incentivization platform. (and of course we support all 6 soc net sites)</description>
		<content:encoded><![CDATA[<p>Monetization is definitely becoming more and more difficult for app developers. At <a href='http://www.adparlor.com' rel="nofollow">AdParlor</a>, in addition to banner ads, we are also trying to push virtual goods, and an incentivization platform. (and of course we support all 6 soc net sites)</p>
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		<title>By: ekerala</title>
		<link>http://www.techcrunch.com/2008/11/13/social-network-apps-to-finally-monetize-within-the-year/comment-page-1/#comment-2533785</link>
		<dc:creator>ekerala</dc:creator>
		<pubDate>Fri, 14 Nov 2008 04:35:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=28123#comment-2533785</guid>
		<description>as I see it, its going to be tough for the 7500 large developer community to maintain the high traffic they are attracting every day. And I don&#039;t see any viable break through to monetize the social apps like opensocial and fb apps yet.</description>
		<content:encoded><![CDATA[<p>as I see it, its going to be tough for the 7500 large developer community to maintain the high traffic they are attracting every day. And I don&#8217;t see any viable break through to monetize the social apps like opensocial and fb apps yet.</p>
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		<title>By: CVOS man</title>
		<link>http://www.techcrunch.com/2008/11/13/social-network-apps-to-finally-monetize-within-the-year/comment-page-1/#comment-2533745</link>
		<dc:creator>CVOS man</dc:creator>
		<pubDate>Fri, 14 Nov 2008 03:09:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=28123#comment-2533745</guid>
		<description>If opensocial creates a micropayment api system that all myspace + users are automatically subscribed to, paypal will be in a world of hurt.

opensocial  micropayments has the *potential* to be the 2009 service of the year.</description>
		<content:encoded><![CDATA[<p>If opensocial creates a micropayment api system that all myspace + users are automatically subscribed to, paypal will be in a world of hurt.</p>
<p>opensocial  micropayments has the *potential* to be the 2009 service of the year.</p>
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		<title>By: jason@tinyComb</title>
		<link>http://www.techcrunch.com/2008/11/13/social-network-apps-to-finally-monetize-within-the-year/comment-page-1/#comment-2533711</link>
		<dc:creator>jason@tinyComb</dc:creator>
		<pubDate>Fri, 14 Nov 2008 02:08:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=28123#comment-2533711</guid>
		<description>How about $20 and I&#039;ll cover the domain ownership transfer fee?</description>
		<content:encoded><![CDATA[<p>How about $20 and I&#8217;ll cover the domain ownership transfer fee?</p>
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		<title>By: jason@tinyComb</title>
		<link>http://www.techcrunch.com/2008/11/13/social-network-apps-to-finally-monetize-within-the-year/comment-page-1/#comment-2533710</link>
		<dc:creator>jason@tinyComb</dc:creator>
		<pubDate>Fri, 14 Nov 2008 02:07:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=28123#comment-2533710</guid>
		<description>i&#039;m bearish on finding a solution next year. It&#039;s one thing to buy useful mobile apps on my iPhone, especially when I know the payment is going straight through my iTunes, but purchasing web apps is not going to be an easy adoption for the masses. I hope it happens though.</description>
		<content:encoded><![CDATA[<p>i&#8217;m bearish on finding a solution next year. It&#8217;s one thing to buy useful mobile apps on my iPhone, especially when I know the payment is going straight through my iTunes, but purchasing web apps is not going to be an easy adoption for the masses. I hope it happens though.</p>
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		<title>By: Chad</title>
		<link>http://www.techcrunch.com/2008/11/13/social-network-apps-to-finally-monetize-within-the-year/comment-page-1/#comment-2533684</link>
		<dc:creator>Chad</dc:creator>
		<pubDate>Fri, 14 Nov 2008 01:21:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=28123#comment-2533684</guid>
		<description>We are also focusing on offering app developers the ability to use one advertising platform across all their opensocial portfolio and then give the ability to control and track across all apps and platforms.  We currently run on facebook, bebo, myspace and hi5.  Friendster, orkut and others are coming soon.  

We have also just launched a new web based graphical stats interface for both advertisers and publishers.

http://adchap.com</description>
		<content:encoded><![CDATA[<p>We are also focusing on offering app developers the ability to use one advertising platform across all their opensocial portfolio and then give the ability to control and track across all apps and platforms.  We currently run on facebook, bebo, myspace and hi5.  Friendster, orkut and others are coming soon.  </p>
<p>We have also just launched a new web based graphical stats interface for both advertisers and publishers.</p>
<p><a href="http://adchap.com" rel="nofollow"></a><a href='http://adchap.com'>http://adchap.com</a></p>
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		<title>By: Chris</title>
		<link>http://www.techcrunch.com/2008/11/13/social-network-apps-to-finally-monetize-within-the-year/comment-page-1/#comment-2533664</link>
		<dc:creator>Chris</dc:creator>
		<pubDate>Fri, 14 Nov 2008 01:02:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=28123#comment-2533664</guid>
		<description>If they can get this multi-service payment system working, I think there might be more money coming there way. As is, there is no reason (and often no way) to spend any money on these apps.</description>
		<content:encoded><![CDATA[<p>If they can get this multi-service payment system working, I think there might be more money coming there way. As is, there is no reason (and often no way) to spend any money on these apps.</p>
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		<title>By: ソーシャルネットワークアプリ、来年ついに収益化へ</title>
		<link>http://www.techcrunch.com/2008/11/13/social-network-apps-to-finally-monetize-within-the-year/comment-page-1/#comment-2533649</link>
		<dc:creator>ソーシャルネットワークアプリ、来年ついに収益化へ</dc:creator>
		<pubDate>Fri, 14 Nov 2008 00:48:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=28123#comment-2533649</guid>
		<description>[...] [原文へ] [...]</description>
		<content:encoded><![CDATA[<p>[...] [原文へ] [...]</p>
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		<title>By: lazysupper</title>
		<link>http://www.techcrunch.com/2008/11/13/social-network-apps-to-finally-monetize-within-the-year/comment-page-1/#comment-2533638</link>
		<dc:creator>lazysupper</dc:creator>
		<pubDate>Fri, 14 Nov 2008 00:29:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=28123#comment-2533638</guid>
		<description>the point is:

make it simple.
make it cheap.

it&#039;s like with iPhone apps. iTunes has my data, all i do is enter my password. and i don&#039;t download many apps north of $10, but the stupid crap for 99 cents... why not? it&#039;s less than a Snickers. the money to be made is in small purchases.</description>
		<content:encoded><![CDATA[<p>the point is:</p>
<p>make it simple.<br />
make it cheap.</p>
<p>it&#8217;s like with iPhone apps. iTunes has my data, all i do is enter my password. and i don&#8217;t download many apps north of $10, but the stupid crap for 99 cents&#8230; why not? it&#8217;s less than a Snickers. the money to be made is in small purchases.</p>
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	<item>
		<title>By: iyanski</title>
		<link>http://www.techcrunch.com/2008/11/13/social-network-apps-to-finally-monetize-within-the-year/comment-page-1/#comment-2533635</link>
		<dc:creator>iyanski</dc:creator>
		<pubDate>Fri, 14 Nov 2008 00:28:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=28123#comment-2533635</guid>
		<description>how about opensocialstore.com?</description>
		<content:encoded><![CDATA[<p>how about opensocialstore.com?</p>
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	<item>
		<title>By: Edmar</title>
		<link>http://www.techcrunch.com/2008/11/13/social-network-apps-to-finally-monetize-within-the-year/comment-page-1/#comment-2533633</link>
		<dc:creator>Edmar</dc:creator>
		<pubDate>Fri, 14 Nov 2008 00:27:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=28123#comment-2533633</guid>
		<description>This system will turn OpenSocial Platform in an more attractive opportunity for developers.</description>
		<content:encoded><![CDATA[<p>This system will turn OpenSocial Platform in an more attractive opportunity for developers.</p>
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