Comments on: Online Video: Where’s The Money?

By: 谁能吃下中国互联网视频的蛋糕？ - 三言两语 - 从网站分析到数据挖掘 - 网络营销实践

谁能吃下中国互联网视频的蛋糕？ - 三言两语 - 从网站分析到数据挖掘 - 网络营销实践 — Thu, 09 Jul 2009 14:27:05 +0000

[...] Schonfeld在Techcrunch做了一番论述（详见：Online Video: Where’s The Money?），描述了一个憧憬，我也做了一个小的借题发挥（详见：Online Video: Where to [...]

By: Youping

Youping — Mon, 22 Jun 2009 01:53:13 +0000

Share my comments on this topic:

Online Video: Where to go?

http://youping.cn/archives/207

By: Online Video: Where to go? - 品味工作 - 圈圈博客 - 关注互联网、关注IT、关注生活的博客

Online Video: Where to go? - 品味工作 - 圈圈博客 - 关注互联网、关注IT、关注生活的博客 — Sun, 21 Jun 2009 14:17:36 +0000

[...] is continuing changing, something cute in Erick Schonfeld’s writing in Techcrunch”Online Video: Where’s The Money?“, please notice the third [...]

By: Online Video « Flaneur Lounge

Online Video « Flaneur Lounge — Wed, 17 Dec 2008 02:47:08 +0000

[...] 20, 2008 · No Comments A fascinating piece of research from TechCrunch that asks the often asked question regarding the expanding universe of online video startups – How [...]

By: Online Video « Flaneur Lounge

Online Video « Flaneur Lounge — Wed, 17 Dec 2008 02:44:24 +0000

[...] 17, 2008 · No Comments A fascinating piece of research from TechCrunch that asks the often asked question regarding the expanding universe of online video startups – How [...]

By: Professionally Produced Video vs. User Generated - Video Content Watch

Professionally Produced Video vs. User Generated - Video Content Watch — Mon, 15 Dec 2008 21:33:53 +0000

[...] to TechCrunch.com, YouTube advertising . They have done little to allay many fears that advertisers have about the content presented on [...]

By: Even with an audience, money in online video? | News Videographer

Even with an audience, money in online video? | News Videographer — Fri, 28 Nov 2008 12:14:45 +0000

[...] Here’s an article asking the question: Where’s the money? In other words, TV and media companies can make ten times as much by putting a video on TV than they can by putting it on the Web, even if that video attracts the same size audience. [...]

By: phoneranger

phoneranger — Sun, 23 Nov 2008 02:47:24 +0000

Will someone please provide a convincing case that online VoD is a superior commercial proposition for advertisers? We know it sucks for content providers like NBCU but why shd. Bud or P&G be better off?

By: Brady Brim-DeForest

Brady Brim-DeForest — Mon, 17 Nov 2008 20:57:25 +0000

Personally, I think that we have just reached the tip of the ice-burg when it comes to audience adoption of the web as a medium for television. Monetization will come in fits and bursts as the audience moves from the one-screen paradigm (TV) to the many.

By: Morning Links: November 17, 2008 » Nieman Journalism Lab » Pushing to the Future of Journalism

Mon, 17 Nov 2008 14:01:28 +0000

[...] But the numbers for online video advertising aren’t looking that great, [...]

By: Online Video: Where’s The Money? - Vittorio Pasteris

Online Video: Where’s The Money? - Vittorio Pasteris — Mon, 17 Nov 2008 03:35:03 +0000

[...] Via TechCrunch [...]

By: Cwelch

Cwelch — Sat, 15 Nov 2008 19:30:41 +0000

I think there’s a disconnect here. I agree it can’t be 50 cents per thousand (CPM), but nor can it be 50 cents per viewer which is a $500 CPM. I think its 2 digits off not 3 – meaning its a $50 CPM for linear TV and a $5 CPM for video ads. That makes more sense to me. Any idiot can get 60 cents or more as a CPM just through Google adsense, but to get to $5 as a CPM online takes real work and good content.

By: Television Archiving » Blog Archive » links for 2008-11-15

Television Archiving » Blog Archive » links for 2008-11-15 — Sat, 15 Nov 2008 15:30:20 +0000

[...] Online Video: Where’s The Money? Dean Denhart, the CEO of BlackArrow has very interesting numbers about online video. TechCrunch reports "people in the U.S. watched 389 billion hours of plain old TV. That compares to 95 billion hours of on-demand TV, which he breaks up into live DVR (59 billion hours), time-shifted DVR (23 billion), cable and satellite video-on-demand (6 billion hours), online video (7 billion hours), and digital downloads (800 million hours). So of all 484 billion hours people will spend watching video in the U.S. this year, only 1.4 percent will be online video." (tags: video youtube online ads onlinevideo) [...]

By: HipMojo.com » The End of Days is Nigh

HipMojo.com » The End of Days is Nigh — Sat, 15 Nov 2008 14:52:56 +0000

[...] People are realizing that something is amiss in online video projections. Indeed. This is the problem with too much supply in general, too much UGC in specific, not [...]

By: aandarian

aandarian — Fri, 14 Nov 2008 23:09:46 +0000

this is where and how subscription services, i think, will grow – for long-form content anyway

By: christophe

christophe — Fri, 14 Nov 2008 22:39:09 +0000

Gorilla Nation just launched this week a new video platform (out of private beta) for mid tail web publishers to manage, widgetize and monetize video content: springboard.
Good targeted content attracts loyal visitors, which attract advertisers. The monetization model for springboard is based on the same rev share model used by GN for brand display advertising.
http://springbo...illanation.com/

By: Online Video: Where’s The Money? | Latest Technology News - Business News And Expert Advice

Fri, 14 Nov 2008 21:21:01 +0000

[...] Techcrunch Bookmark [...]

By: Video’s Silver Lining in a Bad Economy: WellcomeMat Real Estate Video Blog - Videos Connecting People and Places

Fri, 14 Nov 2008 20:43:44 +0000

[...] Schonfeld posted a solid rundown of the current state of the online video market yesterday. The things that made me proud to be taking part in WellcomeMat’s success [...]

By: David Mullings

David Mullings — Fri, 14 Nov 2008 18:58:03 +0000

It was interesting that they did not mention Hulu.

The full article is correct though – an online-video-only play is risky except for “those that have attracted desirable audience niches that the bigger companies lack.”

The strength is the audience, not the online video. The biggest winners will be those that can do more with the audience than just stream video with ads to them.

I like the FearNet model most.

By: Rick

Rick — Fri, 14 Nov 2008 16:29:33 +0000

how about youporn? is that website making any money? according to alexa it has a ton of traffic and adult content never really cathed up to these video sites (until now it seems).

By: Mobile Battles, Monetization of the Social Web, and Risk Taking « Be Innovation

Fri, 14 Nov 2008 15:24:43 +0000

[...] money and develop into valuable commodities. Youtube and other online video platforms continue to experiment with advertisements and partnerships to find revenue. The more people that watch videos online, the more traditional [...]

By: Advertising in a Down Economy « Media Experiences 2 Go

Advertising in a Down Economy « Media Experiences 2 Go — Fri, 14 Nov 2008 15:12:02 +0000

[...] matter there and the subject matter here is relatively small. But this morning there’s a post up from Erick Schonfeld that has everything to do with Motorola’s business and the business of the video industry as [...]

By: Lest i dag « Astrid Meland

Lest i dag « Astrid Meland — Fri, 14 Nov 2008 14:09:02 +0000

[...] Online video, hvor er penga? Der spør Techcrunch. [...]

By: Masse versus Klasse - Das Quantitätsproblem bei Web-TV | StreetLightsTV-Blog

Fri, 14 Nov 2008 10:17:55 +0000

[...] ist das Geld?“ fragt TechCrunch in einer aktuellen Analyse bezüglich Online-Videos. Entgegen der enthusiastischen Erwartungen, [...]

By: NashvilleHype!

NashvilleHype! — Fri, 14 Nov 2008 09:44:40 +0000

Jeff Zucker’s fearthat the Web will turn “analog dollars” into “digital pennies” is coming true –

Someone should explain to Jeff that great theory called “Long Tail” – you know, that theory that says if you stretch out far enough into the future (or in this case, content creators grab an eyeball and there’s like a billion content creators) and everyone gets a nickle, the market actually grew and therefore it’s good for everyone! right?! right? … wrong. Long Tail sucks, always has and Jeff, welcome to realizing it…. but I’ve got some advice for you… just give it a few hundred years… eventually that clip that would earn you 50 on TV will earn you 51 on the net… so grow that pie man, grow it! lol. Gotta love the Long Tail… sure to keep everyone starving.