I imagine more than a few startups will take Jenaé up on her offer to wear your startup shirt and talk about your company for a day. It’s $75, and she posts videos on her site, YouTube, Seesmic and Viddler, posts pictures on Flickr and tweets about it all as well.
You have to send her the shirt two weeks in advance, and afterwards she gives it away.
It consists of me being your walking advertisement as I wear your company shirt and showcase anything else you send me. I spread the news via Twitter, Flickr, YouTube, Viddler, Seesmic and my website, showcasing who you are, what you do, and how others can do business with you. For each, I create a showcase video where right on the show, I open your package, talk about your company, then wear your shirt and spread the news. The day after the company is showcased, it will be listed under our shirt & swag graveyard where others can buy the paraphernalia I showcased.
We’ll be signing up momentarily.
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Sh*t in my pants!
interesting , anyway michael she didn’t create something new …from 4 -8 months i ago guy from german started the same idea !
because she is a chick you talked about ?
Did the guy have tits?
@Robert MacEwan: Now THAT would have gotten on TC
This isn’t my blog but it’s the best example I could find real quick… http://blog.epromos.com/archiv.....pants.html
It’s from an episode of The Simpsons when Homer sells ad space on his body after he has success with “headvertising” and his “buy blue pants” campaign.
I can’t say that this idea strikes me as terribly original but it’s certainly economical. If she just wears the shirt around and stops at just one business that’s relevant to your business and talks about it to the people there, that’s a good price for a bit of evangelical love.
I’m not SOLD on this idea yet! I’d like to see how it works out for TechCrunch. You definitely have to do a follow up on this article with stats. At the end of the day, if it work…it works!
Why would I pay HER $75 when I could get a porn chick to do the same with no pants on and for $225 more get her to wear it while she “performs”? What idiot would pay for this?
Don’t waste your money. This has been done a million times before. Only if she shoots the vid in her panties is it worth $25. Nude with just the shirt maybe $35.
Kind of like this American Apparel product placement: http://flickr.com/photos/marcusgold/2813537112/
Waste of money. Not sure I actually want her wearing my shirt.
Is the shirt free?
–
New Site for College Students: http://www.inkampus.com
Uh, I think the point is
a) most companies can’t be associated professionally with porn sites
b) if she gets a following then it’s reaching the early adopter audience
Seems like one of those simple yet can’t believe no one did it yet ideas.
Very creative!:)
Since when it walking spam creative? How often has someone gone on ebay and done this exact thing? $27000 is how much she would make for being a walking billboard 365 days a week plus whatever ads she can bring in.
I read a study that attractive people make products look good but she is average jane in every sense of the word. She is average looking. Her voice is average sounding. Basically she is blah. The beer tub girl at the clubs is more attractive, better sounding and more interesting than her.
Twitter, flickr and make a video..if she wanted to do it well she would make a video, upload it to tubemogul and send it to about 20 sites, then use ping.fm to tell everyone in multiple social site profiles and then blip.tv for good measure.
By the way why won’t seesmic work on my Firefox on my mac…grrr
a year oops
As usual, you do not make any sense…. You actually show your Canadian stupidity. Are you a retard?
Seriously if you are going to insult me at least make it interesting. ooooh you called me Canadian… Put some effort into it…
Say something like you are nothing but an igloo living, sasquach chasing, mountain goat riding, canuckle head who has frostbite on the brain from playing hockey outdoors in minus 30 weather.
@EH, just let it go man. Some people just like to fight for the sake of fighting.
girlInyourshirt>ijustine in looks
I wholeheartedly agree!
Double fail. Who cares anyhow?
I’ve got a package to give her… I can’t believe companies would sign up for this….
Brilliant idea, simple pitch. I think she is destined for greatness. If I can help her along her way, I will do so wholeheartedly.
Why _shouldn’t_ people get paid to pimp your startup on their chest?
Awesome.
Shoemoney does it for free
uh, yeah and him in those tight pants are icing on the cake.
Jenae,
Mama always said…
Smart, very smart. Breaking through the everyday clutter.
nice one. creative and gutsy.
I think Michael just has a soft spot for girls wearing TechCrunch shirts. ^_^
I am continually amazed at the SHIT that is covered on TC.
I’m more amazed that people still think they are making a difference by reading and posting on a website they so clearly despise. There are plenty more sites hombre, maybe some that will care for your brand of whimsy.
Ryan,
“The SHIT”=startup=entrepreneurship=TC at its finest!
Great Idea, I wonder if there will be other sites that will do similar things such as giril in your branded underwear or dude in your branded wifebeater
This is pretty cool. Would be good to know exactly how she’ll promote it. Will she go out and about, if so where? How does she plan on pimpin’ your company (besides on social networks and her site)?
more volume and steady clients if it was girlinyourbikini.com
GirlsLocator.com - find her
Danny McGowan , how many domains names you own. ? How do you afford it ?
he collects workmans comp or disablity, he’s a has been police man…. But his fingures work, so maybe he should not be collecting the monthly hand out/?
So simple and yet so clever. The person who came up with this will go far in life.
it can’t possibly scale. seriously, $75/day?
tip: if you’re in a startup, the co-founders & EVERYONE they ‘convert’ must be walking billboards for the business. (& you shouldn’t be throwing $75 at someone to wear your shirt).
It won’t scale, but then again the chances of the founders getting that volume of, erm, “click-through” on their own looks are rarely more than nil.
It’s brilliant.
Creative and gutsy! In times like these we’ve got to think out of the box. Just keep it clean. Interesting to note the difference in comments — male vs female
Hotter and been doing it longer (for free)
http://www.flickr.com/photos/k.....eb2schwag/
She is hotter allot hotter, and she shows skin, the $75 one won’t show skin, won’t where a tank top, or anything “racy” according to her site…. And won’t work sundays…. I think she is a bible thumper…
way hotter!!! why was the bland chick featured instead of this one?
I just had to point out it’s not a new idea. Too many gushing cries of praise for her “great idea” and “creativity” here.
She looks like your average next door neighbors daughter. I guess anything is “hot” in the Americas.
I like the creative but I wonder about authenticity. If she’s just a chick for hire pimping a new product every day…I just don’t see the social media authenticity there at all. Everyone know’s it’s just a paid gig.
She would do better to hook up with one of the big liqueur companies and go around to bars talking up their drinks…without all the hype, of course.
Jenaé ROCKS!
smart, simple, creative …. why not?
I wonder if I can fit in the box
GO Nae Nae we love u!!!!!!!!! dont hate HATERS!!!!!!!!!!!!!!!!!!!!!!!!!
Did this guy do it first?: http://www.iwearyourshirt.com/ Hmm….
yeah, he beat him by a month, by the whois
you look much better! would you advertise my site?
http://www.pridedating.com/
very creative:-))
So if I put myself in the box, would that get me a date?
How about hairy boy in my thong?
How dumb is this and Mike for covering?
Mike, are you being serious of signing up?
yes. it should be up early next week.
Mike I think that would be a form of prostitution would it not? I think she is a whore to take money for this shit. What next? She wears t-shirts in a g- String? Or she becomes a madam and recruit some really cool chicks to wear t-shirts.
Must admit though, I like this whoring business. CHICKS ROCK
Hey how much you think she will charge for a crotch shot? What I mean is she places my logo on panties right above her her little twat and also same logo on her ass while she wears a bekini?
Shit if she has 3 or more girls all wearing my logo and frolicking around would that not send the wrong message? Hmmm. So she raises the cost to like a $1,000 per day per girl and let’s assume they get 100,000 of views in a day.
She may be unto something.
@anti matter - who let you out of your religious compound? I suppose your daughter will have to wear a sack or else she’ll unleash a frothing rant??! you should move to Saudi Arabia
Hi
What Tom said.
Who’ll want a product placement girl on their friend feed dishing spam all day?
Might work initially, but it’s ultra-disposable.
Don’t you think this makes any startup using the “service” look totally desperate.
Thats awesome! This girl is gonna be the new “tom” everyone is gonna know her name b4 the year is over! Go Jenae! Love the idea. Im sure will see her on good morning america next week? I wanna know more!!!!
more like insanely brave… showing her picture and living in the middle of absolute nowhere Ohio!?
WHAT! Ohio is not out in the middle of nowhere! You must be from Michigan…
Where so Proud of u!!!!!!!!! ur cuz dez and TIA!!!! we love u….
ada kena koo! Komuti thalaya!
I dont know, I think it’s a good idea. Someone else said, who knows if it will last, since you know it’s a paid gig for each thing she promotes. Still, I think it’s a creative way to make money. It may not last but that’s ok. At the very least, after a feature on TC, she could probably get a significantly higher price than $75. At least for a few weeks.
Hot damn that’s a great idea - why didn’t I think of that!
And let’s be honest, it’s a bit of buzz for the low, low price of $75 - who can complain?
Good luck to her!
Very clever. Very.
now some of us is thinking of putting her out of business by making a 2.0 model of this eh? you bad bad geek!
This chick will actually turn a profit way, way quicker than any of the pretenders in the Web 2.0 world.
And that, my friends, is hilarity defined.
I’ve been doing this for a while now, and it really is an awesome way to get your company noticed! http://marloozvertizing.blogspot.com/
It’s a good start but the happy ending is when she takes off your shirt for an extra $50 and posts that all over the net and for another $50 she writes your URL across her bare chest. *shakes head* (Sadly I can see someone running with my piss taking here…)
oh my…
Oh yes and soon you’ll see girlinyourpants.com which will be the office “massage” service that sports your company shirt while you get your “double latte” from her.
Tagcow t-shirt on the way and offer to join our marketing department. If nothing else you have to admit you’d want her on your side in a marketing war. Nice! I think this is TC worthy.
i mean…really the number of comments alone compared to most article is an indication that this is exactly the kind of news TC readers want. It’s so interesting I had to post twice. I bet her price goes up in the next 24 hrs.
Why would anyone waste their money on a girl who isn’t going to get any traffic other than from a techcrunch article written about her? A girl like this won’t engage an audience or generate clickthroughs. Granted $75 is NOTHING, but unless you want your brand to look silly, why would you associate yourself with her?
If this is really PillyD you have the best YouTube show…I would pay you to put on a t-shirt over her…
I think she has a splendid idea, really. simple.
Send me the shirt and I’ll wear it for FREE.
I want one too! Hehe.
A startup may get more attention in the long run by offering links for $75 on flidge.com or with other advertizing campaigns. At first this site may get a lot of hits because it’s quite original/creative but it won’t stay around I guess …
I think it’s a fantastic idea. It’s not the kind of thing anyone would do, hence a lot of the criticism here. But really, a lot of small businesses would probably give it a go.
Still, there are a lot comments about how this won’t really last. After a while, the novelty might wear off. It’s very possible and she would have to do something to keep it fresh, other than just showcasing branded shirts.
I’m not sure how but one idea would be to incorporate some sort of story into the videos. I’d rather see short videos of silly, one-girl skits about the products while she wears the branded apparel. There’d probably be a lot of dumb content but the chances of something funny coming out of it and turning viral are much higher. And that’s really what businesses want. It would certainly be more engaging than her just posing in a shirt.
If it lasts and startups will keep providing her with payment and t-shirts, it will scale. She looks around and about uni age, bets are she has a whole dorm of girls that would like easy monies as much as she does.
It’s a simple idea that works each way. It’s life expectancy is less than stellar but still, this does put her name out there getting profiled on TC and probably a few other big sites. Personal marketing at its best.
At first i thought the same as most on here but the more i thought about it i think it’s a viable business which could make a lot of cash especially the publicity she will receive after being on here…….Yeah this could be a real business….she pays other girls $50 and keeps $25……i mean soon she could have thousands of girls paying her $25 a day
damn wish i though of it……….great business model.
**absolutely**. she could sign up a gang of students. she could keep an eye out for big events, on campuses, festivals etc. Then she can reach out to companies that sell to the demographic of the event. I can see a promo campaign paying her a $1000 for a dozen girls to walk and talk in their t-shirt - much more fun than a flyer.
We did the ROI on both GitlInYourShirt and GirlWithoutYourShirt and it was a hard choice. WithoutYourShirt was a little higher in costs for the bare features; butt, they really showed us how they could strip those features down in a way that could really tease our prospective clients.
Chesty Morgan, senior VP of sales for GirlWithoutYourShirt, gave us a peep into the exotic nature of the *yourshirt marketplace and ensured us that by choosing WithoutYourShirt, we would be able to bust our sales through the roof. Chesty, also told us that this would only be tip of the amount of business we could potentially flesh out. Unfortunately we can’t expose the results of our campaign;but let’s just say that some of our C-level guys are now living a playboy life style in their new penthouses.
Johmwillis.com