Multiply, a social network largely geared towards adults, has launched a new set of printing features that allow members to order professional prints of their photos directly from their online albums and those of their friends.
Available photo products include photo books, calendars, cards, and standard prints. The site uses an intuitive drag-and-drop interface to place photos, allowing users to cull shots from both their own online albums and those of their friends. Users can collaboratively put together a photo book, but are also free to copy and manipulate each album to their liking (for example, parents could work together to create a photo book of their little league team, customizing the cover of each printed book to feature a photo of their own child).
Multiply has a leg up on some of the major social networks because it has long positioned itself as a media-centric site – the site’s 10 million users have uploaded twice as many photos per capita as Facebook’s. And unlike Facebook, which only offers photo printing at the low resolutions visible on the site, all Multiply photos are stored at their original resolution. To help facilitate getting photos
onto the site, Multiply released an application earlier this year based on Adobe’s AIR platfrom that automatically uploads new photos to the social network.
The music on the video rocked my world.
Great video, great music
multiply i never heard of them until you guys mentioned them awhile back. but they seem to know what they are doing unlike facebook.
it’s not just for adults!!!
the link is wrong: its multiply.com not mutiply.com (notice the missing l)
Thanks, fixed it.
The origin story of the company is a very good one too. but multiply has truly shown to be innovative at many times. it reminds me of tagworld before they got acquired. but seriously. facebook even totally riffed (”allegedly”) multiply design a while a go..
Now what would be cool is if you can send those fotos to nearby fotoshops and have them printed instead. This will help to save shipping costs.
So is this an in-house application or are they piggy-backing on some other tech? Also, who is handling their fulfillment?
@Ryan I’ve heard that Multiply has partnered with a photo company, so it’s not in house.
i don’t think i can express my glee over this update by multiply any better than i did yesterday on the staff blog where i said:
“this is incredible! uploading photos is a cinch. (well, it’s even easier than a cinch because i don’t have to do anything besides stick the photos onto the computer.) grabbing the photos i want to use in a project is a cinch. and adding them to the calendar or photo book is a cinch. it’s so easy i could make photo goodies in my sleep now.
which leads me to the downside. i’m now worried that when i wake up in the morning, i’m going to find that i made and ordered more photo books in my sleep. (i’ve already made 3 photo books and bought 10 copies of them! without that discount i think i’d be seriously in the dog house with the hubbie.)
”
@Ryan – All of the user-facing work, including the product creation applications and the shopping cart, were done in-house. We looked at some 3rd-party options, but in the end we decided to build them ourselves so that we could really emphasize ease-of-use.
Back-end fulfillment is being handled by a couple of different partners.
hmm, this looks much better than the site I am currently using (mypix).
Congrats to the folks at Multiply! They push the envelope on introducing great features/functionality for their users and then “others” look to dare I say, copy.
tnx