Last June, Google introduced a new research and media measurement tool dubbed Ad Planner which we suspected uses the Google Toolbar to collect data. Today, the company is opening up Ad Planner for anyone with a Google account and adding a bunch of features.
Google Ad Planner now support search queries (surprise!) and geo-targeting, which means you can drill-down to specific states or metros (region or cities in geographies outside the US). You can also choose among three new ranking methods to display results from the sites you’re considering running your campaigns on, and there’s also a new interactive ‘bubble chart’ which should help you compare demographics, frequency, traffic, and unique visitors visually.
Google has also expanded demographic audience data to include France, Germany, Italy, Spain, and the UK.
To use the service, go to the Ad Planner Homepage and login with your Google account.
Well, well, well. Google continues to try to squeeze more ad revenue from their user base to keep meeting analysts expectations and get their stock price out of the tank.
Adplanner is down for me. Anyone else able to get in?
Down here too… follows pretty much the same pattern of when a service goes from private beta to open: does not work! Same story happened with Ad Manager, for example.
its not totally down really, its just not works to everyone thats it.
How do I remove Google search bar from Firefox 3.0. I can’t find out where to remove.
I don’t like Google collecting my data without my permission.
Google Searchbar is different from Google Toolbar.
How Do I remove Google from the Internet?
google can remove you in the internet but you cant remove google.
Too late. Only Yahoo! could have done it back in the day and just like the passing up of buying eBay this chance was missed too. *silly little yahoos
Buy Verisign or hijack the 13 root dns servers and modify entry for http://www.google.com to go http://www.live.com.
LOL, no offense
Google CEO Eric Schmidt does an interview with Jim Cramer:
http://equedia....EO-Eric-Schmidt
You all really ought to watch the Cramer Schmidt interview. Thanks for posting Jim.
No problem Rob. I am not a huge fan of Jim but I am a huge fan of Eric for what he has helped Google do. Always good to hear him speak openly and candidly about things that others would so easily shy away from. I think thats why Sergey and Larry decided on him as CEO
Thanks robin, Checking it out now Excellent features WOW, Google does it again…
What a great way to streamline the process and all those geo-targeting and demographic features has my head spinning.. One Word Awesome..
Is this a cut and dry revenue booster for Google? It’s a bold move given that this allows advertisers to spend less – on non targeted ads.
I think that advertisers will spend more with this tool. Also, a cool tool for start-ups that want to check trends.
my comments at http://www.commentino.com/orim
Looks like a pretty useful tool. It should convince advertisers to spend more money advertising, while saving money in the process.
Like Mike’s comment: “How Do I remove Google from the Internet?”
My answer: Become US President, because from what I understand President’s can do anything
I find it interesting how i can load it in IE and in Firefox but https://google.com/adplanner won’t load in Chrome??? WOW.
with a www I mean
https://www.goo...e.com/adplanner
Im using this and it’s great!
Btw
Check out http://www.jobstaxi/com
New Jobs. FriendFeed. Playfish. Netflix. Connected Ventures. MeetUp. ReverbNation.
wow, it looks like I’ll know how to spend my ad budget…