Comments on: Adknowledge On Acquisition Spree, Buys Lookery’s Advertising Business

By: Advertising And User-Targeting Network Lookery Heads To The Deadpool | Trinitude Network

Sun, 23 Aug 2009 13:04:23 +0000

[...] the network served around three billion ad impressions per month, Lookery sold its ad serving business to online advertising network Adknowledge in November of 2008. By that [...]

By: Advertising And User-Targeting Network Lookery Heads To The Deadpool | Tech stuff center

Sat, 22 Aug 2009 15:18:21 +0000

[...] the network served around three billion ad impressions per month, Lookery sold its ad serving business to online advertising network Adknowledge in November of 2008. By that [...]

By: Techeroid » Advertising And User-Targeting Network Lookery Heads To The Deadpool

Sat, 22 Aug 2009 02:12:05 +0000

[...] the network served around three billion ad impressions per month, Lookery sold its ad serving business to online advertising network Adknowledge in November of 2008. By that [...]

By: Complete List of 2008 Web/Tech/Internet Acquisitions » The StartUp Blog at PartnerUp

Thu, 09 Apr 2009 16:27:04 +0000

[...] Lookery provides deomgraphic marketing services in and around social networks. Press Release TechCrunch [...]

By: Changes at Lookery, i.e. Control Freaks Welcome | Lookery Blog

Changes at Lookery, i.e. Control Freaks Welcome | Lookery Blog — Tue, 24 Feb 2009 18:38:38 +0000

[...] a long, strange trip — some of it great, and some upsetting. We’ve not only launched and sold off our Facebook app ad network; launched Lookery Demographic Retargeting services and signed up new customers; and understood that [...]

By: Tiburon-TV » Blog Archive » Scott Rafer – Lookery = High volume, low cost @ LeWeb08

Mon, 05 Jan 2009 12:45:45 +0000

[...] you can, take small amounts of money and get profitable very quickly!“Related articles by ZemantaAdknowledge On Acquisition Spree, Buys Lookery’s Advertising BusinessScott Rafer: The Facebook Platform is DeadIs the Facebook Platform Dead?Scott Rafer: Facebook [...]

By: Mac

Mac — Mon, 10 Nov 2008 02:04:26 +0000

Craig – don’t forget about Appssavvy…

By: Steven Finch

Steven Finch — Sun, 09 Nov 2008 14:14:50 +0000

I totally disagree with this statement that Google will be the only player in ad serving and display advertising. I know a lot of high profile people inside Google and they are interested in display CPM advertising at the moment. They are dominating with their CPC model and until that stops working, there is no need for them to pursue another model.

With regards to ad serving Google do have some great products with Doubleclick and Google Ad Manager. However, there are still a lot of alternatives.. and Google Ad Manager has a lot of issues! Plus Doubleclick is too expensive!

Steven Finch
http://crenk.com
http://adphilia.com

By: SEO Training

SEO Training — Sun, 09 Nov 2008 04:38:37 +0000

Thanks for the clarification…

“Lookery is a user-targeting service that helps site owners amplify their audience data.”

Really, very interesting service that you offer. All the best.

By: Learn Search Engine Optimization

Learn Search Engine Optimization — Sun, 09 Nov 2008 04:34:23 +0000

Very true… sooner or later, Google will become the one and only player in AdServing / Display advertising, just like their dominance in Search business. Nevertheless, an interesting post.

By: Rex Dixon

Rex Dixon — Sat, 08 Nov 2008 16:54:53 +0000

That is the main reason to the madness of commenting on every blog that I have found – just want to make sure the skimming types understand – we only sold the ad biz to Adknowledge. Lookery is in fact in the full time business of audience data now. If you haven’t given us a look or try, be sure to come by our site and sign up – http://www.lookery.com

Rex

By: john pasmore

john pasmore — Sat, 08 Nov 2008 04:47:37 +0000

thanks Rex — was skimming and missed that…thought you sold the whole enchilada

By: What does Lookery do? - Datum - Jay Meattle’s Blog

What does Lookery do? - Datum - Jay Meattle’s Blog — Fri, 07 Nov 2008 23:08:39 +0000

[...] other day a friend asked me to describe what Lookery does. Given all the recent news coming out of Lookery, and us re-focusing ourselves on what we believe our biggest opportunities [...]

By: Craig mcTavish

Craig mcTavish — Fri, 07 Nov 2008 18:19:29 +0000

Interesting that Cubics has bought the Lookery ad network. That leaves the competition to pretty much just Social Media, AdParlor, and RockYou. I wonder if this will have any overall effect on the eCPM rates publishers are receiving…

By: phenom

phenom — Fri, 07 Nov 2008 17:27:33 +0000

While some are going down, some are rising in the current economic turmoil.

http://vidsonly.blogspot.com

By: Rex Dixon

Rex Dixon — Fri, 07 Nov 2008 15:18:51 +0000

I thought you did also, just wanted to make sure people understood. I have been guilty of “skimming” blog posts myself, so I know how some may skip the facts of “buying the ad business”.

Rex

By: Jacques Mehoff

Jacques Mehoff — Fri, 07 Nov 2008 15:16:28 +0000

I thought Lookery served using Atlas (now part of Microsoft). So what exactly did they buy?

By: Robin Wauters

Robin Wauters — Fri, 07 Nov 2008 14:35:24 +0000

Rex, I think I made that pretty clear in the post too, but thx

By: Rex Dixon

Rex Dixon — Fri, 07 Nov 2008 14:27:43 +0000

Just want to clarify one thing. Adknowledge has only bought the ad network part of Lookery. We still are in business and are putting our focus on the audience data full time now. If you have questions, please leave them or feel free to visit our homepage at http://www.lookery.com to understand more of what we are doing.

Rex

By: Adknowledgeの散財続く―Lookeryの広告事業部を買収

Adknowledgeの散財続く―Lookeryの広告事業部を買収 — Fri, 07 Nov 2008 14:27:05 +0000

[...] provided by CrunchBaseCrunchBase InformationCubicsInformation provided by CrunchBase[原文へ]（翻訳：Namekawa, U） ShowListings(”arc3″); ShowListings(”arc2″); AddClipsUrl = [...]

By: Fred

Fred — Fri, 07 Nov 2008 14:05:04 +0000

Adknowledge traffic used to be fantastic: high converting, etc. For the last bunch of campaigns I’ve tried that level of quality traffic hasn’t been there. I’m wondering if others are experiencing the same.

By: Jessie Anderson

Jessie Anderson — Fri, 07 Nov 2008 12:28:14 +0000

Interesting when you compare this business to mobuzz esp considering the current climate. Mobuzz has been going for 4 years, aren’t making any profit and are now begging for cash off their users. Lookery has been rolling for a year, and just got bought.

By: vince

vince — Fri, 07 Nov 2008 12:21:20 +0000

Check out this recent interview with Scott Rafer http://tinyurl.com/6jd5ox

By: todd g @BuySellAds.com

todd g @BuySellAds.com — Fri, 07 Nov 2008 12:01:31 +0000

Indeed, not much left to do… true innovation opportunity exists in targeting, it’s like building a CMS though… so many have tried but nobody has nailed it yet. Should be interesting to see which networks rise/fall/get acquired over the next 9 months or so.

By: Otilia @ AdOperationsOnline.com

Otilia @ AdOperationsOnline.com — Fri, 07 Nov 2008 11:48:49 +0000

There’s very little left to do on the ad serving market, if anything – so I am really skeptical as to what Lookery has to bring to the table. As for the guaranteed CPM deal, I think this is a huge weight on the new business and it’d take either an absolutely brilliant mind to come up with a winning strategy, or a fool to continue offering such a deal. Much bigger players have tried this (Google) and they’ve really just shot themselves in the foot with guaranteed CPM deals.
Good luck to them, this is something to keep an eye on!