For many Web startups, the elections offer an opportunity to showcase their technologies and reach people who might never otherwise hear about them. Vineet Choudhary launched his startup Perspctv around the elections. The site is a one-page dashboard that gives a snapshot of how Obama and McCain are doing in the polls, the news, the blogosphere, and Twitter, among other things. The site proves nothing about the election’s outcome, but it does provide a useful dashboard for monitoring it from different perspectives.
But the election site was just a dry run. The real point of Perspctv is to give marketers a way to monitor how their brands are being talked about across various media. As the election concludes, Choudhary is transitioning the site to become a new-media dashboard for marketers. You can already search for any terms and see how much online buzz they are generating. The screenshot above, for instance, shows a comparison of “Android,” “Blackberry,” and the “iPhone.”
The iPhone dominates across news mentions (60%), the blogosphere (77%), and Google search volume (68%), but the blogosphere is disproportionately obsessed with the iPhone. Blackberry comes in second, with 38% of news mentions, 20% of blog mentions, and 30% of Google searches. When I did this search a few days ago just after all the news came out about the new Blackberry Bold, the iPhone’s share of blogosphere mentions was about the same at 76%, but the Blackberry was actually getting more coverage in traditional news outlets (59% to the iPhone’s 41%).
Perspctv shows these shares in charts based on data from Technorati for blogs, Daylife for news, and Google Insights for search volume. Underneath these charts arethree columns of feeds showing the latest blog posts, Tweets, and news (from MSN Live News Search) for each search term.
You can try it for any term, from brands (such as BMW versus Audi) to issues (politics vs. religion vs. sex).
Perspctv’s business model is to create custom dashboards for clients using whatever data they feel is most useful. So, once again, the public site is just a showcase, but one well worth looking at.
Boring.. I thought it was going to be more interesting.. It’s just a twitter/google blog search feed mashup.
Well, yes – I agree that the colour is boring + the layout is not aesthetically pleasing. But, despite that Perspectv seems to be a very handy online survey tool that has a great potential for growth:) you’re right in that it’s just a twitter- cum-google blog search-cum-feed-cum-mashup. But, so are many other new web applications out there! While the first page is boring, check out the “electoral map” page – which is very well-built
I am unsure why, but I find this product compelling. I made a mashup for Metallica, Eminem, and Linkin Park. It is quick, and gives you plenty of information at a glance.
The sites color scheme, though, is hideous.
well thats something interesting somehow!
but without spamming , what bloggersmosaic.com did for obama and many other much better!
for some reason I’m getting a domain parking page after following those links…
It would be great if someone started a politics social network or politics dating site!
Would be great for Denny Crane: (Yesterdays episode of Boston Legal quote)
“Women are easier during a republican administration. It’s a fact during democratic rigemes volunteerism goes up, aaaaand you get alot of women running around for this cause or that, and they start to think that they have something to say! Republicans tend to reinforce the idea that a women’s place is in the home, on her back. Now, I’m not even taking into account all the women that’ll be depressed if Mccain wins. Sad girls.. are easy girls. I don’t need to tell you. They’re vulnerable.
It’s all about spawning, drill baby drill.”
The ECOresearch Network has also picked the US Election 2008 to showcase semantic technologies – comparing the attention and sentiment of news media, 1000 political blogs, environmental organizations and Fortune 1000 companies. Since November last year, we crawl and analyze about 800,000 documents each week, and also determine topics associated with the candidates via keyword analysis. In the ‘Media Watch’ Section, various visualizations such as geographic maps, ontology graphs or information landscapes let you slice and dice the knowledge repository. You can also explore quotes via a Facebook application called “Sentiment Quiz”. It’s all available online at http://www.ecor...et/election2008 – we look forward to any feedback that you might have on the underlying technology or the published results.
This seems to be something that anybody can create in-house with a few Perl, Phyton and iMacros scripts. In fact, I know quite some companies that have such a web scraping setup in place.
The users of the biggest german social network “studiVZ” voted the new president of the united states:
—
US-Election: studiVZ stand behind Barack Obama
5 days, 1.354.207 votes, a clear result:
Obama: █████████ 91,4%
McCain: █ 8,6%
—
US-Wahl: studiVZ steht hinter Obama
5 Tage, 1.354.207 Stimmen, ein klares Ergebnis:
Obama: █████████ 91,4%
McCain: █ 8,6%
Und für wen bist Du?
—
Germany for OBAMA!
Perspctv HA HA, you think that mash up is good, you should check out this video explaining it all from a consumer standpoint.
http://www.cras...lery/video/159/