As the great marketer David Ogilv said many years ago and which is still relevant today, “It is important to admit your mistakes, and to do so before you are charged with them. Many clients are surrounded by buckpassers who make a fine art of blaming the agency for their own failures. I seize the earliest opportunity to assume the blame.” – David Ogilv

Networks like Glam, Federated etc, buy your inventory VERY cheap. Then give it to Advertisers for way too much. Work on a CPA basis and actually get paid for what your traffic is worth. It’s more work, but you’ll easily double your money.

Not a happy camper, we don’t have the same pageviews some of the social/gaming sites on the network have but we do have quality traffic (over 1 million US unique, not huge but enough to warrant more than an online message) and a site that sells to advertisers. We were already attractiing lots of advertisers directly with our previous network when we signed up.

Glam will have to tier their payment terms according to the site they need to keep, if they want to keep larger quality sites then they will have to stay competitive with likes of Gorilla Nation who pay Net 60 or Tribal Fusion (they do targeted sales now) who are faster still. They need to work out what sites on their network have high quality traffic and can generate ad deals on their own merit. Degrade the spammy sites, the filler sites and those with lower grade traffic like some Social or Flash Games sites. If they treat us all the same then they will lose us.

Glam seem to think Net 120 is normal and Net 60 is unusual. Whereas even for networks selling targeted traffic Net 120 is very unusual. If Federated are really paying out 6 months later then the publishers are crazy for accepting it, if they go under (it does happen) you will be stuffed for 6 months income. In ten years of running websites I have never come across Net 120 from a major advertising network.

Flexibility between publishers and advertsing networks, sure. Changing terms resulting in tens of thousands of lost dollars over a few months, with no notification or communication, nope.

I think Arrington should just fling Glam into the Deadpool. I can just look at them from the outside and can see they bleed cash and don’t have an ice cube’s chance in hell.

net 30
net 60 +2%
net 90 +4%
net 120 + 6%

Such lenient payment terms deserve some compensation. I can’t believe those Glam publishers would accept that. Those are the kind of terms that you get with low quality networks like Adbrite, etc. Those terms are just crap and you can find lots of other networks who will offer better terms. Much better terms.