The latest video market share figures for September from Nielsen Online’s VideoCensus have been leaked to Beet.TV, and they show a huge 56 percent jump from Yahoo to 264 million videos streamed during the month. Yahoo’s share still pales next to YouTube’s 5.3 billion streams. But it pumped out 95 million more streams than in August, when Yahoo was trailing Fox (i.e., MySpace), MSN, and Nickelodeon, according to Nielsen Online. And Yahoo attracted 10 million more individual viewers online, to 29.9 million. (Compare to comScore’s Video Metrix numbers from July, which had Yahoo in the fourth spot).
People still watch twenty times more videos on YouTube than on Yahoo. And just the number of streams YouTube added in September alone (592 million) was more than twice as many as Yahoo’s total stream count. YouTube also has a bigger overall audience (81.9 million unique viewers).
But the percentage of videos that Yahoo can put ads up against is much higher than YouTube’s. One estimate that was thrown around at a recent online video panel that I co-moderated earlier this week was that YouTube only monetizes four percent of its videos, which would be 214 million streams. So depending on what percentage of Yahoo’s videos are shown with ads, it might catch up to YouTube on revenues faster than the raw numbers would indicate.
The same logic can be applied to Fox’s 242 million video streams, and the other big video sites behind it. Although Fox, MSN/Windows Live, and Nickelodeon all saw declines during September in Web video market share.
What accounted for the big jump in Yahoo’s video share? Original programming such as Primetime In No Time< /em> (a synopsis of what Web watchers missed on regular TV) is generating 100 million streams, according to Jimmy Pitaro, Yahoo’s VP in charge of sports and entertainment. And the No. 1 video on Yahoo is this fan mashup of the Shakira song “Hips Don’t Lie.” No, they don’t.
Update: Other factors contributing to the strong September showing was better placement of contextual videos to drive follow-on views, as well as interest in videos related to the elections on Yahoo News and the financial collapse on Yahoo Finance.
Nice. I do like yahoo’s videos.
Check out http://www.inkampus.com
Ya Yahoo Video Is Cool {seesmic_video:{”url_thumbnail”:{”value”:”http://t.seesmic.com/thumbnail/qHGfqAz0iY_th1.jpg”}”title”:{”value”:”Ya Yahoo Video Is Cool ”}”videoUri”:{”value”:”http://www.seesmic.com/video/XURZ3OIPwp”}}}
Yahoo has some good vids. At least this will stir up YouTube and improve their site.
For how much wrath Yahoo gets, they certainly are impressive in many regards. Have you heard their new radio advertising?
Wrath? Please. Techcrunch is about as credible as the McCain campaign when it comes to Yahoo.
Tech Crunch is no more negative in its Yahoo coverage than any other tech website.
If a company is doing something wrong or stupid, wouldn’t it be worse to ignore or downplay the problem(s)???
“No more negative?” Are you new? The things that TC has said are wrong or stupid have wound up not mattering, across the board. That’s where credibility is measured and it’s why TC can’t see (or hasn’t seen) the forest for the trees when it comes to Yahoo.
At least Arrington isn’t writing these stories anymore.
Ok, that dude shaking his hips, freaked me out way too much. Way too much. Had to stop.
Good for Yahoo!
Kinda seems like ad density (actual vs. potential) is a metric worth (inventing, then) looking at when comparing video services.
Stepping back for a sec. Any thoughts on those double-digit drops on your chart (Fox, MSN, Nick). How about AOL’s recent move to use brightcove… is relevant? where is that trending?
Finally, mixing Nielsen numbers with ComScore numbers seems a little dangerous. Even if they’re not entirely panel-based, it seems like there’s too much variation in their methodologies to avoid an apples->oranges comparison. (e.g. does Comscore have youtoob ~12b streams?)
CG
I think these numbers will continue to grow for them. it might be partially due to the election also. There is a tremendous amount of video out there regarding everything in politics right now.
I’m waiting for the inevitable day when TC posts a pro-Yang story. That will be a global day of celebration for comedy.
hahahahha ya right! the only time tc will post a pro-yang story is when he resigns and tc congratulates him for making the right decision.
Peter
http://www.thewebwar.com
All these butt-hurt yahoos are annoying. Just go look at your market cap, and remember the $33/ share that MS offered you. Only time will tell if yahoo can make an apple-esque comeback, and neither you nor TC can claim otherwise.
Why should TC post anything good about Yahoo? They turned down a $33/share offer from Microsoft earlier this year out of pride and now look at them… Massive layoffs, no clear strategy and a dying brand w/ unhappy investors/users.
Yeah, Yang…don’t hold your breath for a pat on the back.
Frank: So now it’s “only time will tell?” Six months ago it was an impossibility, remember?
EH: You seem a bit emotionally involved in this topic, just so you know. While TC is guilty of sensationalism for the sake of page views, they are often equally rough with others (remember Arrington’s diatribe about apple failing with registering iphones at launch, mobileme, 3G firmware issues, etc.?). ‘Salt in the wounds’ is kind of fun when given such great “material” by company decisions that are made with complete incompetence.
We can easily do a search on TC for Yahoo posts and go through them one by one to see how favorable/ unfavorable the posts have been by percentage, author, etc., but I don’t think you’d want to do that because you might be forced to give up this tantrum.
*I* said that, “only time will tell” and I don’t know who said it was
“impossible” (you have a link?).
w00t
woohoo to yahoo for being able to monetize their inventory
Yahoo Video is HOT!!
Right now I am looking down at the Yahoo building. And it looks like there is a new HR requirement to sway your hips while in company property.
Look at that…..Oh, mama!….give it to me….yeah….
Life outside the Cube is so much better…
I’m still not too much of a fan of Yahoo video yet. It’ll probably take some time to get away from going straight to youtube every time I search for a video. Oh well…
Content producers want as many people to see their videos as possible so that’s why Youtube will remain #1. When I put up videos regularly on YouTube I would get close to 100 views a day. On other sites like Revver or Yahoo Video I was lucky to get in the double digits.
Nice going for yahoo! Although, I’ll probably never use the site.
- Scott from http://venturedig.com
I use surfthechannel to watch all my TV. Each show has 1 or more hosts, so you can choose if you want to watch the episode on hulu, megavideo, yahoo etc. I have to say I’m always inclined toward the yahoo ones. They start playing faster then any other host, the stream is reliable, and rarely has to buffer.
My point is, as a user, it’s just about how well it works in a technical sense. That’s the most important thing. I despise watching youtube videos for anything other than spoofs etc.–I don’t like how you can’t pause it while it is buffering and the 10 minute limit.
Point is, go yahoo. And the other point is, just build it (well) and users will come!
Is the real story the power of decent original content?
http://www.zenbylunch.com
Oh rare good news for yahoo videos. It has some bright future it seems.
Its definitely the Yahoo Fantasy Football behemoth. They are the dominant force in the Fantasy Football market and they clean up big on their original fantasy football content.
I wish some dedicated video search engine come soon.
i was thinking the exact same thing
Video search engine? Please have a look at http://ejeboo.com
I think these numbers will continue to grow for them. it might be partially due to the election also. There is a tremendous amount of video out there regarding everything in politics right now.
http://www.egitimbilgisi.tr.gg
Also: the sky is blue.
Somehow I get a feeling that this 56% jump could be explained in other ways than a simple usage increase. It is and I don’t know for sure but because the counting method or the way Yahoo present videos has changed.
It couldn’t possibly be a backlash against YouTube’s execrable quality “enhancements” (compression, channel reduction, etc) over the past six months. No, the fact that YouTube videos invariably need to be paused in order to buffer up for somewhat glitch-free playback couldn’t possibly have anything to do with it.
YouTube has the quantity, there’s no arguing that, but to say that’s enough to keep people from looking elsewhere is myopic.
Someone needs to put google in it’s place.
I also heard the Yahoo radio spots. I was surprised considering their current partnership with google. Driving more people to yahoo, may increase yahoo’s income (enough to recoup thei marketing cost? remains to be seen), but if those clicks are to google ads, then so will google. How is this a case of Yahoo is better than google. Misleading advertising.
As a former Y exec I can tell you that there is actually one significant driver of these changes at Yahoo Video. It has a new GM in Shravan Goli. I think a certain amount of kudos should be given to him considering the sisyphusean task of coaxing the warring factions of the Y matrix into actually making forward progress in this area. But frankly considering his now public success I’m sure he’ll be added to the TechCrunch Yahoo exec exit list soon.
so many hips lie on the video !!
lol
I think most of the visitors are diverted from youtube those might be using yahoo video as second video search engine to find wide variety of videos.
I hope I’m not the only one watching Yahoo in horror -I love yahoo and their site doesn’t get enough love…. I wish they’d get it together, find their path and get back on track.
Another interesting question: how many folks are watching web video on their HDTVs?
http://PCTVCables.com
I had to force it on my neighbors when I watched their dog while they were out of town. They couldn’t believe it. It was really hard to wrap their heads around. I am baffled what the deal is with this lack of comprehension.
I’m all about Hulu. I don’t need to visit any other sites. If I didn’t need to sleep, i would watch hulu 24/7
not surprised with the numbers, users will go where the right content is!
in the end it is YAAHHOOOOOO!
M.
The video game has only just begun. There’s a good chance that the current players that dominate the space will lose that control in the next few years.
I dread clicking on Yahoo video news on their main page, because whenever I do, stuff generally don’t stream well–ok, so it’s my shit ISP. But you see, whereas other “worse” online video providers at least allow you to pause the video, so that after it buffers for a while, playback would be smooth later, this Yahoo streamcast would simply kill the video, and refuse to even budge after you click resume. What good is having a link to your streamcast when it doesn’t work properly, Yahoo?