Comments on: Google Tweaks AdWords To Reward “Quality” (And Juice Revenues) http://www.techcrunch.com/2008/10/31/google-tweaks-adwords-again-to-reward-quality-and-juice-revenues/ Startup and Technology News Fri, 27 Nov 2009 07:49:29 -0800 hourly 1 By: Dish Network http://www.techcrunch.com/2008/10/31/google-tweaks-adwords-again-to-reward-quality-and-juice-revenues/comment-page-1/#comment-2833512 Dish Network Thu, 02 Jul 2009 11:51:22 +0000 http://www.techcrunch.com/?p=25689#comment-2833512 Very helpful. This is the only obstacle preventing me from engaging in a successful Adwords campaign. Very helpful. This is the only obstacle preventing me from engaging in a successful Adwords campaign.

]]> By: Mike http://www.techcrunch.com/2008/10/31/google-tweaks-adwords-again-to-reward-quality-and-juice-revenues/comment-page-1/#comment-2611437 Mike Fri, 30 Jan 2009 18:55:52 +0000 http://www.techcrunch.com/?p=25689#comment-2611437 We use both Google Adwords and Adsense. I like both. I understand Google needs to keep improving the users experience and think what they are doing is a big positive for everyone. My website ezdate123 would not be up if it were not for Google. it is very tough getting a website noticed these days....With a little SEO and Adwords everyone has a chance to compete no matter what your budget may be... Mike/ezdate123 We use both Google Adwords and Adsense. I like both. I understand Google needs to keep improving the users experience and think what they are doing is a big positive for everyone. My website ezdate123 would not be up if it were not for Google. it is very tough getting a website noticed these days….With a little SEO and Adwords everyone has a chance to compete no matter what your budget may be… Mike/ezdate123

]]> By: Google Tweaks AdWords To Reward “Quality” | Chris Allison http://www.techcrunch.com/2008/10/31/google-tweaks-adwords-again-to-reward-quality-and-juice-revenues/comment-page-1/#comment-2593971 Google Tweaks AdWords To Reward “Quality” | Chris Allison Wed, 14 Jan 2009 21:29:25 +0000 http://www.techcrunch.com/?p=25689#comment-2593971 [...] From TechCrunch: Google Tweaks AdWords To Reward “Quality” (And Juice Revenues) [...] [...] From TechCrunch: Google Tweaks AdWords To Reward “Quality” (And Juice Revenues) [...]

]]> By: Google Tweaks AdWords To Reward “Quality” | Chris Allison http://www.techcrunch.com/2008/10/31/google-tweaks-adwords-again-to-reward-quality-and-juice-revenues/comment-page-1/#comment-2593972 Google Tweaks AdWords To Reward “Quality” | Chris Allison Wed, 14 Jan 2009 21:29:24 +0000 http://www.techcrunch.com/?p=25689#comment-2593972 [...] From TechCrunch: Google Tweaks AdWords To Reward “Quality” (And Juice Revenues) [...] [...] From TechCrunch: Google Tweaks AdWords To Reward “Quality” (And Juice Revenues) [...]

]]> By: Andy http://www.techcrunch.com/2008/10/31/google-tweaks-adwords-again-to-reward-quality-and-juice-revenues/comment-page-1/#comment-2522758 Andy Mon, 03 Nov 2008 23:14:31 +0000 http://www.techcrunch.com/?p=25689#comment-2522758 "when in fact lower CTR can be due to better (more relevant) organic results." That sentence means "better than the the typical search results Google churns out", not "better than the ads". “when in fact lower CTR can be due to better (more relevant) organic results.”

That sentence means “better than the the typical search results Google churns out”, not “better than the ads”.

]]> By: Google Tweaks Quality Score Further http://www.techcrunch.com/2008/10/31/google-tweaks-adwords-again-to-reward-quality-and-juice-revenues/comment-page-1/#comment-2521829 Google Tweaks Quality Score Further Mon, 03 Nov 2008 10:25:52 +0000 http://www.techcrunch.com/?p=25689#comment-2521829 [...] Erick Schonfeld, “Google Tweaks AdWords To Reward “Quality” (And Juice Revenues)”, T... Share and Enjoy: These icons link to social bookmarking sites where readers can share and [...] [...] Erick Schonfeld, “Google Tweaks AdWords To Reward “Quality” (And Juice Revenues)”, T… Share and Enjoy: These icons link to social bookmarking sites where readers can share and [...]

]]> By: Doug Stewart http://www.techcrunch.com/2008/10/31/google-tweaks-adwords-again-to-reward-quality-and-juice-revenues/comment-page-1/#comment-2521608 Doug Stewart Mon, 03 Nov 2008 01:00:48 +0000 http://www.techcrunch.com/?p=25689#comment-2521608 Really it makes sense, Google wants to reward the most relevant sites. Really it makes sense, Google wants to reward the most relevant sites.

]]> By: Google Quality Score Gains More Importance | The ClickEquations Blog http://www.techcrunch.com/2008/10/31/google-tweaks-adwords-again-to-reward-quality-and-juice-revenues/comment-page-1/#comment-2521470 Google Quality Score Gains More Importance | The ClickEquations Blog Sun, 02 Nov 2008 19:09:33 +0000 http://www.techcrunch.com/?p=25689#comment-2521470 [...] can read some worthwhile thoughts here and here and here or here or [...] [...] can read some worthwhile thoughts here and here and here or here or [...]

]]> By: "www.ShawnDrewry.com" http://www.techcrunch.com/2008/10/31/google-tweaks-adwords-again-to-reward-quality-and-juice-revenues/comment-page-1/#comment-2521434 "www.ShawnDrewry.com" Sun, 02 Nov 2008 17:42:27 +0000 http://www.techcrunch.com/?p=25689#comment-2521434 Dang Mike, I see you know your stuff when you yap about Google I see. Well, just stay on your grind with that Googles and Googles chatter...lol :-) Dang Mike,

I see you know your stuff when you yap about Google I see. Well, just stay on your grind with that Googles and Googles chatter…lol

:-)

]]> By: john salami http://www.techcrunch.com/2008/10/31/google-tweaks-adwords-again-to-reward-quality-and-juice-revenues/comment-page-1/#comment-2521238 john salami Sun, 02 Nov 2008 09:04:06 +0000 http://www.techcrunch.com/?p=25689#comment-2521238 Until Google are more transparent about 'quality', this system should be viewed with extreme suspicion. Their approach seems to be: 1) cloak the help system with obscurities and vague references to user experience, 2) create distrust by serving irrelevant ads (think eBay), 3) offer a lifeline by letting advertisers show ads by bidding $5 per click... i really hope a competitor designs a better solution soon. Until Google are more transparent about ‘quality’, this system should be viewed with extreme suspicion. Their approach seems to be: 1) cloak the help system with obscurities and vague references to user experience, 2) create distrust by serving irrelevant ads (think eBay), 3) offer a lifeline by letting advertisers show ads by bidding $5 per click… i really hope a competitor designs a better solution soon.

]]> By: Michael http://www.techcrunch.com/2008/10/31/google-tweaks-adwords-again-to-reward-quality-and-juice-revenues/comment-page-1/#comment-2521151 Michael Sun, 02 Nov 2008 03:58:10 +0000 http://www.techcrunch.com/?p=25689#comment-2521151 Advertisers call this the "bounce" rate, and I'd be shocked if Google didn't take this [and the average time spent on the advertiser's landing page & site] into account. It's probably one of the single most important metrics to measure the relevance of an ad placement and its' creative/copy. Advertisers call this the “bounce” rate, and I’d be shocked if Google didn’t take this [and the average time spent on the advertiser's landing page & site] into account. It’s probably one of the single most important metrics to measure the relevance of an ad placement and its’ creative/copy.

]]> By: Michael http://www.techcrunch.com/2008/10/31/google-tweaks-adwords-again-to-reward-quality-and-juice-revenues/comment-page-1/#comment-2521150 Michael Sun, 02 Nov 2008 03:55:58 +0000 http://www.techcrunch.com/?p=25689#comment-2521150 I've never seen an advertiser warned, much less banned, for clicking on their own live AdWords ads. In fact, it's a pretty common "trick" among SEMs - clicking on your own ads when you launch a new campaign to boost your initial CTR. It's effectiveness is questionable, and I haven't seen any empirical evidence that it works. But I still do it. :) I’ve never seen an advertiser warned, much less banned, for clicking on their own live AdWords ads.

In fact, it’s a pretty common “trick” among SEMs – clicking on your own ads when you launch a new campaign to boost your initial CTR. It’s effectiveness is questionable, and I haven’t seen any empirical evidence that it works. But I still do it. :)

]]> By: johhniedepp http://www.techcrunch.com/2008/10/31/google-tweaks-adwords-again-to-reward-quality-and-juice-revenues/comment-page-1/#comment-2520988 johhniedepp Sat, 01 Nov 2008 21:21:41 +0000 http://www.techcrunch.com/?p=25689#comment-2520988 I find AdWords very frustrating. Oftentimes Google won't show my ad for a relevant keyword even if NO ads are showing. Even if the ad itself has the keyword included, the keyword is in my list, and there is no "minimum bid" specified for the keyword! I find AdWords very frustrating. Oftentimes Google won’t show my ad for a relevant keyword even if NO ads are showing. Even if the ad itself has the keyword included, the keyword is in my list, and there is no “minimum bid” specified for the keyword!

]]> By: myman http://www.techcrunch.com/2008/10/31/google-tweaks-adwords-again-to-reward-quality-and-juice-revenues/comment-page-1/#comment-2520537 myman Sat, 01 Nov 2008 08:05:29 +0000 http://www.techcrunch.com/?p=25689#comment-2520537 the way google places its sponsored links is still better than some other search engines on which you cant even distinguish natural ranking from ads the way google places its sponsored links is still better than some other search engines on which you cant even distinguish natural ranking from ads

]]> By: Petopia http://www.techcrunch.com/2008/10/31/google-tweaks-adwords-again-to-reward-quality-and-juice-revenues/comment-page-1/#comment-2520474 Petopia Sat, 01 Nov 2008 05:40:10 +0000 http://www.techcrunch.com/?p=25689#comment-2520474 Wow, I'm glad they finally changed that. Their new system was frankly getting a bit ridiculous in my opinion. Wow, I’m glad they finally changed that. Their new system was frankly getting a bit ridiculous in my opinion.

]]> By: Billy http://www.techcrunch.com/2008/10/31/google-tweaks-adwords-again-to-reward-quality-and-juice-revenues/comment-page-1/#comment-2520340 Billy Sat, 01 Nov 2008 01:47:24 +0000 http://www.techcrunch.com/?p=25689#comment-2520340 Good Topic. Nice Good Topic. Nice

]]> By: notMe http://www.techcrunch.com/2008/10/31/google-tweaks-adwords-again-to-reward-quality-and-juice-revenues/comment-page-1/#comment-2520298 notMe Sat, 01 Nov 2008 00:41:21 +0000 http://www.techcrunch.com/?p=25689#comment-2520298 Squeeze more from less. Can't last as a long term fix. Squeeze more from less. Can’t last as a long term fix.

]]> By: notMe http://www.techcrunch.com/2008/10/31/google-tweaks-adwords-again-to-reward-quality-and-juice-revenues/comment-page-1/#comment-2520297 notMe Sat, 01 Nov 2008 00:39:39 +0000 http://www.techcrunch.com/?p=25689#comment-2520297 Glad someone brought this up. The G is all about the $. They don't give a crap above relevancy except that which gives them more green. I am still surprised in this day and age that advertising itself can sustain a business. I hope this trend goes away and people get realistic about budgets & spending. Get a real business plan. I know that google has done well till now, but seriously take a look at their stock price and forecast how long this can continue. When they economy finally stabilizes (in the next two years or so) I don't think that google will again attain such inflated pricing as it once had. At least not from ads sales alone. Glad someone brought this up. The G is all about the $. They don’t give a crap above relevancy except that which gives them more green.

I am still surprised in this day and age that advertising itself can sustain a business. I hope this trend goes away and people get realistic about budgets & spending. Get a real business plan.

I know that google has done well till now, but seriously take a look at their stock price and forecast how long this can continue. When they economy finally stabilizes (in the next two years or so) I don’t think that google will again attain such inflated pricing as it once had. At least not from ads sales alone.

]]> By: Jared http://www.techcrunch.com/2008/10/31/google-tweaks-adwords-again-to-reward-quality-and-juice-revenues/comment-page-1/#comment-2520247 Jared Fri, 31 Oct 2008 23:38:21 +0000 http://www.techcrunch.com/?p=25689#comment-2520247 If you click on your own ad you will get caught and warned/banned. If you click on your own ad you will get caught and warned/banned.

]]> By: Dustin http://www.techcrunch.com/2008/10/31/google-tweaks-adwords-again-to-reward-quality-and-juice-revenues/comment-page-1/#comment-2520197 Dustin Fri, 31 Oct 2008 22:28:48 +0000 http://www.techcrunch.com/?p=25689#comment-2520197 And why shouldn't they? If the organic results are more relevant than the ads, then why have ads at all, or at minimum make them expensive. This supports their objective of giving the users what they want. If CTR normalized for position for ads is not an indication of what a user wants, then what is? And why shouldn’t they? If the organic results are more relevant than the ads, then why have ads at all, or at minimum make them expensive. This supports their objective of giving the users what they want. If CTR normalized for position for ads is not an indication of what a user wants, then what is?

]]> By: Jonathan Clarke http://www.techcrunch.com/2008/10/31/google-tweaks-adwords-again-to-reward-quality-and-juice-revenues/comment-page-1/#comment-2520178 Jonathan Clarke Fri, 31 Oct 2008 21:56:31 +0000 http://www.techcrunch.com/?p=25689#comment-2520178 Good point! Good point!

]]> By: Jonathan Clarke http://www.techcrunch.com/2008/10/31/google-tweaks-adwords-again-to-reward-quality-and-juice-revenues/comment-page-1/#comment-2520142 Jonathan Clarke Fri, 31 Oct 2008 21:28:56 +0000 http://www.techcrunch.com/?p=25689#comment-2520142 Whether goal is 'quality' or monetisation, it's clear they are relaxing the QS score. I'm in favour, because the QS score is way too aggressive. One of my clients is a travel based website and the old QS score mean't we couldn't afford to bid on certain locations despite the fact we regularly arrange travel to them. No brand names involved, just unfair taxation of certain terms. Whether goal is ‘quality’ or monetisation, it’s clear they are relaxing the QS score. I’m in favour, because the QS score is way too aggressive.

One of my clients is a travel based website and the old QS score mean’t we couldn’t afford to bid on certain locations despite the fact we regularly arrange travel to them. No brand names involved, just unfair taxation of certain terms.

]]> By: Subhankar Ray http://www.techcrunch.com/2008/10/31/google-tweaks-adwords-again-to-reward-quality-and-juice-revenues/comment-page-1/#comment-2520097 Subhankar Ray Fri, 31 Oct 2008 20:33:50 +0000 http://www.techcrunch.com/?p=25689#comment-2520097 Google's QS has brought out the real market price of each keyword for a given site. In some cases, price can go up more while advertisers are still making money. This can be seen as the revenge of the nerd / publishers / affiliates for getting the wrong end of the deal from the advertisers for a long time.. also profit is the reward of the talents, and Google must be proud of making more of it with the innovative talent pool they have. Google’s QS has brought out the real market price of each keyword for a given site. In some cases, price can go up more while advertisers are still making money. This can be seen as the revenge of the nerd / publishers / affiliates for getting the wrong end of the deal from the advertisers for a long time.. also profit is the reward of the talents, and Google must be proud of making more of it with the innovative talent pool they have.

]]> By: Steve A. http://www.techcrunch.com/2008/10/31/google-tweaks-adwords-again-to-reward-quality-and-juice-revenues/comment-page-1/#comment-2520076 Steve A. Fri, 31 Oct 2008 20:12:17 +0000 http://www.techcrunch.com/?p=25689#comment-2520076 It's like a drug, they giving it to people in small doses. Tune in for 2010, where everyone will pay just to get listed. Brilliant scheme, small doses. It’s like a drug, they giving it to people in small doses.
Tune in for 2010, where everyone will pay just to get listed. Brilliant scheme, small doses.

]]> By: Marketing Eficiente » Blog Archive » Google Tweaks AdWords To Reward “Quality” http://www.techcrunch.com/2008/10/31/google-tweaks-adwords-again-to-reward-quality-and-juice-revenues/comment-page-1/#comment-2520069 Marketing Eficiente » Blog Archive » Google Tweaks AdWords To Reward “Quality” Fri, 31 Oct 2008 20:03:35 +0000 http://www.techcrunch.com/?p=25689#comment-2520069 [...] Como eres nuevo en Marketing Eficiente, te recomendamos que te suscribas a nuestro feed RSS. No te pierdas ningún artículo: Cada uno te sorprenderá! Muchas gracias por tu visita!From TechCrunch: Google Tweaks AdWords To Reward “Quality” (And Juice Revenues) [...] [...] Como eres nuevo en Marketing Eficiente, te recomendamos que te suscribas a nuestro feed RSS. No te pierdas ningún artículo: Cada uno te sorprenderá! Muchas gracias por tu visita!From TechCrunch: Google Tweaks AdWords To Reward “Quality” (And Juice Revenues) [...]

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