Comments on: Exhibit A: Online Video Ad Targeting Still Needs A Little Work

By: Ken

Ken — Wed, 05 Nov 2008 03:52:35 +0000

a sign of desperation considering the ‘news’.. how the mighty are falling:
http://blog.bri...rk-service.html

By: fred

fred — Mon, 03 Nov 2008 20:10:21 +0000

To bad she doesn’t work for Staples then you could just use the “Easy” button…..

By: Phil Dalhauser

Phil Dalhauser — Sat, 01 Nov 2008 16:50:47 +0000

Sure that wasn’t intentional? I stopped and checked out the video because of the hot girl, I wouldn’t have cared if it was strictly a video more appropriately boring to Home Depot.

By: Average Tech » Blog Archive » Exhibit A: Online Video Ad Targeting Still Needs A Little Work

Sat, 01 Nov 2008 12:43:44 +0000

[...] Ad Targeting Still Needs A Little Work Posted on November 1st, 2008 in General by Adrian Grant Techcrunch thinks that the ads being paired with some of the content on Brightcove’s Syndication Marketplace [...]

By: surelooksgood

surelooksgood — Sat, 01 Nov 2008 08:25:08 +0000

a naked girl, an advertisement, “shop now”! sounds like pimping!(sponsored by office depot)

By: abc

abc — Sat, 01 Nov 2008 00:34:29 +0000

Seem like brigthcove just breached their own terms and conditions:

“Prohibited Conduct.

In addition to 6.F. above, you agree that you will not use Brightcove Services to:

Upload, post, email, otherwise transmit, or post links to any Content that is unlawful, harmful, threatening, abusive, harassing, tortious, defamatory, vulgar, obscene, pornographic, libelous, invasive of privacy or publicity rights, hateful, or racially, sexually, ethnically or otherwise objectionable.”

By: p-air

p-air — Fri, 31 Oct 2008 23:06:49 +0000

great mike, you had to go and spoil it for everyone. i had to watch the whole thing to find out that they’ve removed the office depot ad. thanks a lot

By: Kevin Milden

Kevin Milden — Fri, 31 Oct 2008 19:32:38 +0000

PornCrunch.

By: Gebadia Smith

Gebadia Smith — Fri, 31 Oct 2008 19:26:19 +0000

Things that get in the way of content are annoying and are just the same as popup ads. If I see an add like that I boycott the company.

But it is the same thing with most ads. 99% of ads are useless and a lot of times they don’t have to be.

Still everyone and his mom wants to make an adnetwork but I have yet to see anything truly innovative where a user is going to say, man that was useful.

Most ads suck ass…

By: Justin Berry

Justin Berry — Fri, 31 Oct 2008 19:12:31 +0000

This is what I’ve been saying all along, people in marketing departments need to take off the gloves and just go all in. You see, if every person that sent spam to my email account also added nude photos, I would probably actually read my emails. Keep up the good work Office Max, haha.

By: Matteo Fabiano

Matteo Fabiano — Fri, 31 Oct 2008 18:11:19 +0000

This is the issue with inventory bought and sold in bulk to get meaningful reach: indiscriminate matching, which translates in badly performing ads. We have seen contextual ad targeting performing very poorly on video and shallow audience profiling is an issue across the board. It does not have to be that way. Now, if Brightcove wants to give TagLift a try…

By: sean percival

sean percival — Fri, 31 Oct 2008 16:39:04 +0000

I’d totally staple that…

By: besidethat

besidethat — Fri, 31 Oct 2008 16:38:05 +0000

it’s n’t so pro idea!

By: Scar

Scar — Fri, 31 Oct 2008 16:12:13 +0000

Classic!

By: RAJ

RAJ — Fri, 31 Oct 2008 15:50:50 +0000

What ads? All I saw was a beautiful girl! Oh, I have Privoxy turned on. Oops!

By: Ad Manager

Ad Manager — Fri, 31 Oct 2008 15:40:57 +0000

That’s why all major video sites still can’t find its profit and is bleeding hard on infrastructure, power, server, bandwidth cost and other capital expenditures. Most advertisers don’t want to be in the hot water and only a few would be suitable for these amateur videos.

By: Uzair

Uzair — Fri, 31 Oct 2008 10:25:31 +0000

This misconception must be repaired by the ads video provider.Maybe the nude girl attracted,but paired with noting related to the video is not a good ethics.Should target the ads that can convert the people who see it.Means, the people who really need it.

By: Adam Jackson

Adam Jackson — Fri, 31 Oct 2008 10:19:09 +0000

Was this an anonymous tip or some late night stip-tease browsing?

By: Andy Buckingham

Andy Buckingham — Fri, 31 Oct 2008 10:14:38 +0000

Here in the UK I got an advert for “FREE SLOT SPINS”. Insert your own punchline here.

By: preetam mukherjee

preetam mukherjee — Fri, 31 Oct 2008 10:08:52 +0000

Hahhaha! I saw an ad for citizen journalism. But what ad could you possibly pair with “Veronica Strips”? I did a view source but no keywords, so Adap.TV couldn’t possibly contextualize..

By: sixbit

sixbit — Fri, 31 Oct 2008 09:56:01 +0000

the link looks better with the adblock plugin