TVeez, a company that specializes in marketing and onsite digital advertising, has rebranded itself and will now be known as Odysii. In conjunction with the name change, the company has also confirmed reports that it has received $15 million in a round led by Benchmark Capital and Giza Ventures, as was reported back in April.
Odysii says that the funding will be used to help expand into the U.S. market. The company has established a headquarters in New York, and brought on Jeff Gattis (formerly Director of Project Management for Microsoft Surface) to head U.S. Operations. Odysii already has a global reach, with projects in a reported 25 countries and customers including McDonald’s, Blockbuster, and HSBC.
Odysii specializes in onsite digital signage – the display screens you often see in malls, retail stores, hotels, and banks that offer promotions and other information. While many retailers simply rely on a video loop or static image for these signs, Odysii’s systems will dynamically update the displays according to real time data taken from within the store. For example, a sign in a supermarket could promote food items that the store had an excess of – all the while monitoring the store’s Point of Sales system to see how inventory was being affected and if a new product should be displayed.
Uh Benchmark, $15M and you don’t think maybe just maybe acquiring a generic URL might be wise. Odyssii.com??? When will this trend of using “cool” mispelled make-em ups END? DigiSigns.com – DigitalSignage.com (or even gasp a .net!) any of these would have done.
Maybe something that someone won’t have to repeat ten times.
I agree. I’ve registered from scratch two domains over the past couple of weeks for particular projects/ideas that are both memorable and intuitively spelled. One is slightly neologistic, but even over the phone you wouldn’t have to spell it out. I’d hate to think there was an inverse relationship between spellability of names and imagination/foresight of the management team, but the deadpool will be the judge.
That said, haven’t these guys thought of patents? Adding “Blue Light Special” functionality to “Silent Radio” technology (http://www.1stc.../specials_.html) could be a real market crusher. It does seem a bit old-school tech for TC, though.
I think you all are forgetting that this is NOT A CONSUMER facing company. The technology is what matters and McDonald’s, Blockbuster, and HSBC are not exactly small customers. The service this company provides requires a decent amount of integration, and the sales model is high-touch. They will be required to go out and cold call companies, so remembering a domain name means very little. But you all obviously are experts at B2B because you have a client list that is far more impressive, right?
Article on the horrible name.
http://singlepi...ing-101-really/
SinglePill – you are a marketing genius. To come up with digitalsignage.com, digisigns.com or .net? Wow – that’s really out of the box. They should hire you. Should McDonald’s change their name to hamburgersandfries? It’s o.k. to hate the name, but at least come up with a more intelligent alternative. It’s painfully obvious that you don’t even understand the offering or marketing for that matter – and that you have a lot of time on your hands. Keep plugging away on those impressive digital signage urls!
Frank – kudos for the intelligent response! Perhaps you should own the blog.
What was the reason for the change in the name of the company TVeez.
Cartoons
They changed their name, probably cause they don’t really sale that good. McDonald is a franchise in a distant point in the world, not many branches and not North America. I guess this is true also for Blockbuster and HSBC. its a cool idea, but as said require long and tedious sale process, with integration to their customers Warehouse which is not relevant specially in face of regulations and security issues.
but again cool idea and great vision. is it something that can be executed?