Fresh on the heels of being dropped as the premier video platform for The NYTimes.com in favor of Brightcove, The FeedRoom has unveiled the latest iteration of its enterprise video platform.
The release of FeedRoom 4.0 Enterprise Video Platform (EVP) was announced at the 2008 Forrester Consumer Forum. The platform is built on two key components: FeedRoom ContentCore, which acts as a central content repository, and FeedRoom Studio, an Adobe Flex-powered dashboard for managing online videos. FeedRoom 4.0 EVP supports all previous FeedRoom solutions, allowing existing customers to migrate to the new platform easily over time.
The FeedRoom’s SaaS offerings are deployed in a bunch of large organizations, including General Motors, Hewlett-Packard, Intel, Barnes & Noble and ESPN. The company is one of the oldest players in the game (founded in 1999) and competes against Brightcove, KIT digital and Magnify.net and many others.
The NY-based company recently announced it raised $12 million in a round led by NewSpring Capital and including previous investors BEV Capital and Velocity Equity Partners. That last round brought its total funding to a whopping $66 million in venture and debt (at least).









What is interesting is that Feedroom ContentCore allows for ease of integration with existing systems – and that includes enterprise content management (ECM) platforms, storage & distribution systems, network security standards, etc
The company was founded in 1999 and the backend interface sure looks like it. I hope they plan to move into the modern times and ditch their archaic technology.
KIT digital offered in their latest investor CC they believe their revenues have now surpassed Brightcove. 90% of their income is from outside the US.
they still have some pretty big name companies using their services, so the lost of aol wont hurt as much.
wow $66M , that’s really big …
No doubt videos and commerce are a great combination. Treepodia is the most advanced smart video platform that leverages this strong combination.