NuConomy has released a its Studio product today, a collection of free tools aimed to bring next-generation web analytics that move away from the traditional model based on page views. When it was still in private beta, we wrote that Nuconomy was approaching analytics in a new way to try to put more meaning into the data that is thrown back at users, meaning that in many ways it will be more useful than even those hugely expensive alternatives.
The tool set is designed specifically for publishers, advertisers and users to better understand and engage with the social web. The platform boasts a data mining engine which continually monitors every aspect of site traffic and user behaviors and automatically highlights the most important things for companies to act on. The main goal is to make web analytics reporting proactive and shorten the time between aggregating and analyzing data, drawing conclusions and taking actions based on the collective intelligence.
NuConomy’s innovative metrics measure the social elements of digital media, including Flash, AJAX, and Silverlight applications, along with page views, unique visitors, and other traditional metrics. NuConomy also features a two-way API that dynamically changes sites based on current metrics and insights, including the ability to show ads or push specific content relevant to a user’s interests.
NuConomy was founded in 2006 in Tel Aviv, Israel and is now headquartered in San Francisco, California. Its executive team is comprised of former Microsoft and Google leaders. NuConomy raised a $300k seed round in April 2007 from Yossi Vardi, Shlomo Nehama and Uzi Tzuker, and later completed its A Round financing in 2008 from WPP Group.
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That’s quite a cool interface they got there. The challenge now is to change the mindset of the global community that use page views as the benchmark. Very good beginning for just a 2 years old company.
NuConomy looked like it was a good product, unfortunately, they were too difficult to get setup. We tried and tried to get them setup, but it proved to be too difficult for even the basic stats. Hopefully with it out of private beta they have streamlined the process of getting sites setup. It had/has a lot of promise.
@Joel Strellner , sorry to hear that. Shoot me an email (yosi at nuconomy.com) I’d like to hear more about your experience with us. Our “Stats” shows around a 4-6 hours of a dev person to integrate around 15 events - which 90% of most sites.
looks pretty advance
On the homepage it says, “It takes only a few hours to implement”. I seriously hope that they are just being facetious.
very cool service. these guys have the right idea.
also see similar solutions from Sometrics, Kontagent, and http://KISSmetrics.com (disclosure: i’m KM investor; they’re in private beta, tho http://ProductPlanner.com is live).
2009 is definitely going to be the year for “Analytics 2.0″ companies.
Thanks Dave.
I’ll be happy to learn more about what you guys are doing… maybe we can do some mutual work… you can contact me at shahar at nuconomy com.
Shahar Nechmad, NuConomy CEO.
Congrats! I saw you guys at PACT last week @ Plug and Play. Very nice stuff.
Hi Pixelpunk.
We worked really hard on making the integration process very easy. For most of our customers, even the bigger ones (around the 20 million uniques) it took less than a day to do cross site integration.
We also announced today plugins for major blogging and CMS platforms which makes it a complete no code integration.
For example, if you run a Wordpress bases site or blog, all you need to do is install our plugin and we will track more than 15 different activities, including your RSS and the embeded videos completely automatically.
You can read about it more on our blog at http://blog.nuconomy.com/2008/.....-and-more/
Or feel free to simply contact me directly (shahar and the company domain) and I’ll be happy to show you more.
I was lucky enough to get a private demo from these folks a few months ago, and they definitely have a very promising technology. Can’t wait to check out their public beta
We have been experimenting with NuConomy Studio for several clients already for a while.
It really brings us some cool insights for both Interactive Marketing websites or more engagement-oriented projects like Pioneer’s global DJSounds.com blog community.
Looking forward to see some actionable results from the new features.
Server Error in ‘/’ Application.
Looks like there’s an ASP problem. Man… I really wanted to check this out.
Sorry about that. We had an issue with our website today. All better now.
If anyone is experiencing any problems with it, let me know: my email is my first name at our domain.