Comments on: Blip.tv Figures Out How To Serve Ads In iTunes Videos http://www.techcrunch.com/2008/10/28/bliptv-figures-out-how-to-serve-ads-in-itunes-videos/ Startup and Technology News Thu, 26 Nov 2009 12:21:46 -0800 hourly 1 By: The Far Edge » Blog Archive » Blip.tv Lands A Big Distribution Deal With YouTube And Others; Redesigns Dashboard http://www.techcrunch.com/2008/10/28/bliptv-figures-out-how-to-serve-ads-in-itunes-videos/comment-page-1/#comment-2885727 The Far Edge » Blog Archive » Blip.tv Lands A Big Distribution Deal With YouTube And Others; Redesigns Dashboard Tue, 28 Jul 2009 20:17:24 +0000 http://www.techcrunch.com/?p=24892#comment-2885727 [...] they pass muster they can use FreeWheel to set up their ads once to play on YouTube, Vimeo, Blip, iTunes, or wherever. FreeWheel takes care of the accounting and rev-shares, which gets complicated when [...] [...] they pass muster they can use FreeWheel to set up their ads once to play on YouTube, Vimeo, Blip, iTunes, or wherever. FreeWheel takes care of the accounting and rev-shares, which gets complicated when [...]

]]> By: Blip.tv Lands A Big Distribution Deal With YouTube And Others; Redesigns Dashboard http://www.techcrunch.com/2008/10/28/bliptv-figures-out-how-to-serve-ads-in-itunes-videos/comment-page-1/#comment-2884810 Blip.tv Lands A Big Distribution Deal With YouTube And Others; Redesigns Dashboard Tue, 28 Jul 2009 13:10:31 +0000 http://www.techcrunch.com/?p=24892#comment-2884810 [...] they pass muster they can use FreeWheel to set up their ads once to play on YouTube, Vimeo, Blip, iTunes, or wherever. FreeWheel takes care of the accounting and rev-shares, which gets complicated when [...] [...] they pass muster they can use FreeWheel to set up their ads once to play on YouTube, Vimeo, Blip, iTunes, or wherever. FreeWheel takes care of the accounting and rev-shares, which gets complicated when [...]

]]> By: johnny rotten http://www.techcrunch.com/2008/10/28/bliptv-figures-out-how-to-serve-ads-in-itunes-videos/comment-page-1/#comment-2859622 johnny rotten Thu, 16 Jul 2009 02:05:20 +0000 http://www.techcrunch.com/?p=24892#comment-2859622 ....and thus furthermore RUINING the experience of watching such fare in said manner! Part of the "thank God" environment of watching shows in such a way is the freedom, the peace from any distracting junk being force-fed us elsewhere. So that (you, or) whomever is in the ad business can continue to get blood out of a turnip, squeeze out every last dime of "me, me, me"... don't "you" all ever enjoy watching anything in peace? Surely you see beyond the dollar signs what you're doing---the larger picture?! God, I do hope so. ….and thus furthermore RUINING the experience of watching such fare in said manner! Part of the “thank God” environment of watching shows in such a way is the freedom, the peace from any distracting junk being force-fed us elsewhere. So that (you, or) whomever is in the ad business can continue to get blood out of a turnip, squeeze out every last dime of “me, me, me”… don’t “you” all ever enjoy watching anything in peace? Surely you see beyond the dollar signs what you’re doing—the larger picture?! God, I do hope so.

]]> By: » Blog Archive » Blip.tv、iTunesで再生される動画に広告を配信する技術を開発 http://www.techcrunch.com/2008/10/28/bliptv-figures-out-how-to-serve-ads-in-itunes-videos/comment-page-1/#comment-2517851 » Blog Archive » Blip.tv、iTunesで再生される動画に広告を配信する技術を開発 Thu, 30 Oct 2008 03:58:05 +0000 http://www.techcrunch.com/?p=24892#comment-2517851 [...] ［原文へ］ [...] [...] ［原文へ］ [...]

]]> By: PhotoGeek Week#71 | photogeek.tv Podcast for the geek photographer professional prosumer or keen beginner http://www.techcrunch.com/2008/10/28/bliptv-figures-out-how-to-serve-ads-in-itunes-videos/comment-page-1/#comment-2516879 PhotoGeek Week#71 | photogeek.tv Podcast for the geek photographer professional prosumer or keen beginner Wed, 29 Oct 2008 13:14:37 +0000 http://www.techcrunch.com/?p=24892#comment-2516879 [...] Blip.tv sells ads into iTunes video program feeds. [...] [...] Blip.tv sells ads into iTunes video program feeds. [...]

]]> By: myman http://www.techcrunch.com/2008/10/28/bliptv-figures-out-how-to-serve-ads-in-itunes-videos/comment-page-1/#comment-2516674 myman Wed, 29 Oct 2008 08:42:47 +0000 http://www.techcrunch.com/?p=24892#comment-2516674 high-quality ads? why not, so we can clearly read the brand... high-quality ads? why not, so we can clearly read the brand…

]]> By: Carla http://www.techcrunch.com/2008/10/28/bliptv-figures-out-how-to-serve-ads-in-itunes-videos/comment-page-1/#comment-2516288 Carla Wed, 29 Oct 2008 00:20:01 +0000 http://www.techcrunch.com/?p=24892#comment-2516288 Blip's recognition of DART’s importance underscores how this medium is very mainstream, even with mid/long tail publishers. Three Months ago, Kiptronic’s major media customers benefited from its launch of <a href="http://www.kiptronic.com/kipTraffic.html" rel="nofollow">kipTraffic</a> – both DoubleClick’s DART for Publishers and Microsoft’s Atlas AdManager ad trafficking. Kiptronic brings major media publishers dynamic video ad insertion with no changes to the publishing process due to the company’s integration across the major CDNs. Now with kipTraffic, publishers can traffic ads once and have those campaigns appear wherever the content goes - online and offline including iPods, iPhones, PC Apps (iTunes, Adobe Media Player), Internet connected devices (TVs, games, etc) and widgets. Blip’s recognition of DART’s importance underscores how this medium is very mainstream, even with mid/long tail publishers.

Three Months ago, Kiptronic’s major media customers benefited from its launch of kipTraffic – both DoubleClick’s DART for Publishers and Microsoft’s Atlas AdManager ad trafficking.

Kiptronic brings major media publishers dynamic video ad insertion with no changes to the publishing process due to the company’s integration across the major CDNs. Now with kipTraffic, publishers can traffic ads once and have those campaigns appear wherever the content goes – online and offline including iPods, iPhones, PC Apps (iTunes, Adobe Media Player), Internet connected devices (TVs, games, etc) and widgets.

]]> By: TechCrunch Japanese アーカイブ » Blip.tv、iTunesで再生される動画に広告を配信する技術を開発 http://www.techcrunch.com/2008/10/28/bliptv-figures-out-how-to-serve-ads-in-itunes-videos/comment-page-1/#comment-2516271 TechCrunch Japanese アーカイブ » Blip.tv、iTunesで再生される動画に広告を配信する技術を開発 Tue, 28 Oct 2008 23:57:19 +0000 http://www.techcrunch.com/?p=24892#comment-2516271 [...] ［原文へ］ [...] [...] ［原文へ］ [...]

]]> By: Ryan http://www.techcrunch.com/2008/10/28/bliptv-figures-out-how-to-serve-ads-in-itunes-videos/comment-page-1/#comment-2516230 Ryan Tue, 28 Oct 2008 23:23:14 +0000 http://www.techcrunch.com/?p=24892#comment-2516230 Castfire does something similar. Though, granted, not quite as dynamic. We're using them for one of our iTunes video podcasts: http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=118677811 As far as I know, Ask a Ninja (referenced above) uses the same platform as well. It allows us to insert ads based on a template structure, keeping the pre- and/or post-rolls up-to-date. Castfire does something similar. Though, granted, not quite as dynamic. We’re using them for one of our iTunes video podcasts:

http://phobos.a...st?id=118677811

As far as I know, Ask a Ninja (referenced above) uses the same platform as well. It allows us to insert ads based on a template structure, keeping the pre- and/or post-rolls up-to-date.

]]> By: Retazos de la web del 2008-10-28 (microblogging) » hombrelobo, una mente dispersa http://www.techcrunch.com/2008/10/28/bliptv-figures-out-how-to-serve-ads-in-itunes-videos/comment-page-1/#comment-2516201 Retazos de la web del 2008-10-28 (microblogging) » hombrelobo, una mente dispersa Tue, 28 Oct 2008 23:02:12 +0000 http://www.techcrunch.com/?p=24892#comment-2516201 [...] 2 - Blip.tv Figures Out How To Serve Ads In iTunes Videos [...] [...] 2 – Blip.tv Figures Out How To Serve Ads In iTunes Videos [...]

]]> By: Michael Hoffman http://www.techcrunch.com/2008/10/28/bliptv-figures-out-how-to-serve-ads-in-itunes-videos/comment-page-1/#comment-2516181 Michael Hoffman Tue, 28 Oct 2008 22:41:51 +0000 http://www.techcrunch.com/?p=24892#comment-2516181 And Apple is OK with this? Maybe they want to be the ones inserting the ads. And Apple is OK with this? Maybe they want to be the ones inserting the ads.

]]> By: Mike Hudack http://www.techcrunch.com/2008/10/28/bliptv-figures-out-how-to-serve-ads-in-itunes-videos/comment-page-1/#comment-2516094 Mike Hudack Tue, 28 Oct 2008 21:41:47 +0000 http://www.techcrunch.com/?p=24892#comment-2516094 Make sure to read Furrier's post at the permalink (http://furrier.org/2008/10/28/techcrunch-reporting-innovation-from-2005-bliptv-finally-gets-with-video-ad-insertion/) so that you can see the comment thread going on there. I chimed in to point out to John that: a) This requires no client-side software; b) The ads are tracked at impression time using DoubleClick -- meaning that you don't have to count download numbers to figure out how many "views" you're getting and then how many "impressions" you're getting. You actually get to know how many impressions you're getting according to the IAB standards. This is a first. Make sure to read Furrier’s post at the permalink (http://furrier....o-ad-insertion/) so that you can see the comment thread going on there.

I chimed in to point out to John that:

a) This requires no client-side software;
b) The ads are tracked at impression time using DoubleClick — meaning that you don’t have to count download numbers to figure out how many “views” you’re getting and then how many “impressions” you’re getting. You actually get to know how many impressions you’re getting according to the IAB standards. This is a first.

]]> By: silicon valley dropout http://www.techcrunch.com/2008/10/28/bliptv-figures-out-how-to-serve-ads-in-itunes-videos/comment-page-1/#comment-2516076 silicon valley dropout Tue, 28 Oct 2008 21:32:09 +0000 http://www.techcrunch.com/?p=24892#comment-2516076 more noise and clutter more noise and clutter

]]> By: Chad Meyer http://www.techcrunch.com/2008/10/28/bliptv-figures-out-how-to-serve-ads-in-itunes-videos/comment-page-1/#comment-2516066 Chad Meyer Tue, 28 Oct 2008 21:27:19 +0000 http://www.techcrunch.com/?p=24892#comment-2516066 According Furrier, Blip is finally catching up. Check out his ripping commentary http://furrier.org/ According Furrier, Blip is finally catching up. Check out his ripping commentary http://furrier.org/

]]> By: AppBeacon http://www.techcrunch.com/2008/10/28/bliptv-figures-out-how-to-serve-ads-in-itunes-videos/comment-page-1/#comment-2516050 AppBeacon Tue, 28 Oct 2008 21:12:27 +0000 http://www.techcrunch.com/?p=24892#comment-2516050 This had better not start happening on paid iTunes downloads. It's like putting in a Disney VHS for my kids. I've paid to watch 20 minutes of commercials followed by 45 minutes of content. This had better not start happening on paid iTunes downloads. It’s like putting in a Disney VHS for my kids. I’ve paid to watch 20 minutes of commercials followed by 45 minutes of content.

]]> By: Davendra http://www.techcrunch.com/2008/10/28/bliptv-figures-out-how-to-serve-ads-in-itunes-videos/comment-page-1/#comment-2516037 Davendra Tue, 28 Oct 2008 21:03:53 +0000 http://www.techcrunch.com/?p=24892#comment-2516037 Our new and upcoming release of iDesktop.tv is exactly what we are trying to-do with your YouTube videos. Where you select your video and ad videos from YouTube and then create a pretty player. You then add pre, mid and post videos. Look at the examples here http://beta.idesktop.tv/embed-examples Join the beta if you’re interested. Have fun. Our new and upcoming release of iDesktop.tv is exactly what we are trying to-do with your YouTube videos. Where you select your video and ad videos from YouTube and then create a pretty player. You then add pre, mid and post videos.

Look at the examples here

http://beta.ide.../embed-examples

Join the beta if you’re interested.

Have fun.

]]> By: Blip.tv Inserts Ads Into iTunes Video « NewTeeVee http://www.techcrunch.com/2008/10/28/bliptv-figures-out-how-to-serve-ads-in-itunes-videos/comment-page-1/#comment-2516000 Blip.tv Inserts Ads Into iTunes Video « NewTeeVee Tue, 28 Oct 2008 20:29:51 +0000 http://www.techcrunch.com/?p=24892#comment-2516000 [...] that it served more than 51 million videos in September. CEO Mike Hudack told the panel today that 15 to 18 percent of its traffic comes from downloads, most of that through iTunes. Video podcast advertising on iTunes is available [...] [...] that it served more than 51 million videos in September. CEO Mike Hudack told the panel today that 15 to 18 percent of its traffic comes from downloads, most of that through iTunes. Video podcast advertising on iTunes is available [...]

]]> By: John http://www.techcrunch.com/2008/10/28/bliptv-figures-out-how-to-serve-ads-in-itunes-videos/comment-page-1/#comment-2515964 John Tue, 28 Oct 2008 19:58:44 +0000 http://www.techcrunch.com/?p=24892#comment-2515964 Ask A Ninja was doing this two years ago in terms of clickable ads in downloads in iTunes. It is just the file format that is clickable in the iTunes player. Not a big deal. Serving it via DoubleClick is the real news. Nice. Blip is cool. Check out Volo trying to get business in the comments. Typical of them. They have a mystery spyware plug-in that no one can ever find. How about reporting how many active users for your spyware Volo. Put it out there publicly and let someone audit it. Cheesy trying to get business from the comment trail. Ask A Ninja was doing this two years ago in terms of clickable ads in downloads in iTunes. It is just the file format that is clickable in the iTunes player. Not a big deal. Serving it via DoubleClick is the real news. Nice. Blip is cool. Check out Volo trying to get business in the comments. Typical of them. They have a mystery spyware plug-in that no one can ever find. How about reporting how many active users for your spyware Volo. Put it out there publicly and let someone audit it. Cheesy trying to get business from the comment trail.

]]> By: Ellen http://www.techcrunch.com/2008/10/28/bliptv-figures-out-how-to-serve-ads-in-itunes-videos/comment-page-1/#comment-2515956 Ellen Tue, 28 Oct 2008 19:49:57 +0000 http://www.techcrunch.com/?p=24892#comment-2515956 VoloMedia dynamically inserts ads at the server level for podcasts downloaded through iTunes. It is trackable. www.volomedia.com VoloMedia dynamically inserts ads at the server level for podcasts downloaded through iTunes. It is trackable. http://www.volomedia.com

]]> By: Blip.tv Figures Out How To Serve Ads In iTunes Videos http://www.techcrunch.com/2008/10/28/bliptv-figures-out-how-to-serve-ads-in-itunes-videos/comment-page-1/#comment-2515953 Blip.tv Figures Out How To Serve Ads In iTunes Videos Tue, 28 Oct 2008 19:47:04 +0000 http://www.techcrunch.com/?p=24892#comment-2515953 [...] the rest of this great post here Share and Enjoy: These icons link to social bookmarking sites where readers can share and [...] [...] the rest of this great post here Share and Enjoy: These icons link to social bookmarking sites where readers can share and [...]

]]> By: Techcrunch Reporting Innovation from 2005 - Blip.TV Finally Gets With Video Ad Insertion « Furrier.org - Business & Technology Blog http://www.techcrunch.com/2008/10/28/bliptv-figures-out-how-to-serve-ads-in-itunes-videos/comment-page-1/#comment-2515950 Techcrunch Reporting Innovation from 2005 - Blip.TV Finally Gets With Video Ad Insertion « Furrier.org - Business & Technology Blog Tue, 28 Oct 2008 19:44:53 +0000 http://www.techcrunch.com/?p=24892#comment-2515950 [...] Castfire, itunes, podcasting, Volomedia, Wizzard.TV trackback I love Blip.tv, but the latest Techcrunch post should be titled - Blip.tv catches up with the rest of the pack in video [...] [...] Castfire, itunes, podcasting, Volomedia, Wizzard.TV trackback I love Blip.tv, but the latest Techcrunch post should be titled – Blip.tv catches up with the rest of the pack in video [...]

]]> By: Pat http://www.techcrunch.com/2008/10/28/bliptv-figures-out-how-to-serve-ads-in-itunes-videos/comment-page-1/#comment-2515935 Pat Tue, 28 Oct 2008 19:32:46 +0000 http://www.techcrunch.com/?p=24892#comment-2515935 I believe the point is to implement this on free videos. I believe the point is to implement this on free videos.

]]> By: Pat http://www.techcrunch.com/2008/10/28/bliptv-figures-out-how-to-serve-ads-in-itunes-videos/comment-page-1/#comment-2515934 Pat Tue, 28 Oct 2008 19:31:57 +0000 http://www.techcrunch.com/?p=24892#comment-2515934 I agree that a lot of companies do ads in the spots, but are they dynamic like what blip.tv is talking about? I agree that a lot of companies do ads in the spots, but are they dynamic like what blip.tv is talking about?

]]> By: Craig Kessler http://www.techcrunch.com/2008/10/28/bliptv-figures-out-how-to-serve-ads-in-itunes-videos/comment-page-1/#comment-2515918 Craig Kessler Tue, 28 Oct 2008 19:16:22 +0000 http://www.techcrunch.com/?p=24892#comment-2515918 That is the last thing a user wants to see. If someone pays for an itunes video, they should not have to worry about annoying ads that may pop up if they are to want to watch the video on their ipod. They can of course fast forward through it, but that shouldn't even be an issue. You are paying the luxury to not have to withstand commercials. Craig www.budgetpulse.com That is the last thing a user wants to see. If someone pays for an itunes video, they should not have to worry about annoying ads that may pop up if they are to want to watch the video on their ipod. They can of course fast forward through it, but that shouldn’t even be an issue. You are paying the luxury to not have to withstand commercials.

Craig
http://www.budgetpulse.com

]]> By: "www.ShawnDrewry.com" http://www.techcrunch.com/2008/10/28/bliptv-figures-out-how-to-serve-ads-in-itunes-videos/comment-page-1/#comment-2515913 "www.ShawnDrewry.com" Tue, 28 Oct 2008 19:14:15 +0000 http://www.techcrunch.com/?p=24892#comment-2515913 What does this mean for adsense publishers? What does this mean for adsense publishers?

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