Comments on: The Most Watched TV Shows Are Not The Most Talked About Online http://www.techcrunch.com/2008/10/27/the-most-watched-tv-shows-are-not-the-most-talked-about-online/ Startup and Technology News Thu, 26 Nov 2009 20:01:00 -0800 hourly 1 By: Vax SEO Reporting » Blog Archive » Roundup Thursday for the Week of 10/26/08 http://www.techcrunch.com/2008/10/27/the-most-watched-tv-shows-are-not-the-most-talked-about-online/comment-page-1/#comment-2744101 Vax SEO Reporting » Blog Archive » Roundup Thursday for the Week of 10/26/08 Tue, 12 May 2009 17:33:28 +0000 http://www.techcrunch.com/?p=24744#comment-2744101 [...] reports that the most watched TV shows aren’t the most talked about online. The chart is interesting only becuase I’m baffled that people actually watch Two and a Half [...] [...] reports that the most watched TV shows aren’t the most talked about online. The chart is interesting only becuase I’m baffled that people actually watch Two and a Half [...]

]]> By: Roundup Thursday for the Week of 10/26/08 | Tech & Internet Blog http://www.techcrunch.com/2008/10/27/the-most-watched-tv-shows-are-not-the-most-talked-about-online/comment-page-1/#comment-2526517 Roundup Thursday for the Week of 10/26/08 | Tech & Internet Blog Fri, 07 Nov 2008 00:59:29 +0000 http://www.techcrunch.com/?p=24744#comment-2526517 [...] reports that the most watched TV shows aren’t the most talked about online. The chart is interesting only becuase I’m baffled that people actually watch Two and a Half [...] [...] reports that the most watched TV shows aren’t the most talked about online. The chart is interesting only becuase I’m baffled that people actually watch Two and a Half [...]

]]> By: Ogilvy Feeds » Blog Archive » Roundup Thursday for the Week of 10/26/08 http://www.techcrunch.com/2008/10/27/the-most-watched-tv-shows-are-not-the-most-talked-about-online/comment-page-1/#comment-2519008 Ogilvy Feeds » Blog Archive » Roundup Thursday for the Week of 10/26/08 Fri, 31 Oct 2008 00:35:42 +0000 http://www.techcrunch.com/?p=24744#comment-2519008 [...] reports that the most watched TV shows aren’t the most talked about online. The chart is interesting only becuase I’m baffled that people actually watch Two and a Half [...] [...] reports that the most watched TV shows aren’t the most talked about online. The chart is interesting only becuase I’m baffled that people actually watch Two and a Half [...]

]]> By: I’ve Said Too Much » links for 2008-10-28 http://www.techcrunch.com/2008/10/27/the-most-watched-tv-shows-are-not-the-most-talked-about-online/comment-page-1/#comment-2518066 I’ve Said Too Much » links for 2008-10-28 Thu, 30 Oct 2008 11:45:07 +0000 http://www.techcrunch.com/?p=24744#comment-2518066 [...] The Most Watched TV Shows Are Not The Most Talked About Online "Networked Insights, a company that measures brand engagement on social networks, compared the top ten TV shows for the week of September 22 to 28, as measured by Nielsens, to the most talked about TV shows on social networks, as measured by which ones were most commented on, linked to, shared, or rated. The comparison is for the 18 to 49 year-old demographic." (tags: television statistics socialmedia research) [...] [...] The Most Watched TV Shows Are Not The Most Talked About Online "Networked Insights, a company that measures brand engagement on social networks, compared the top ten TV shows for the week of September 22 to 28, as measured by Nielsens, to the most talked about TV shows on social networks, as measured by which ones were most commented on, linked to, shared, or rated. The comparison is for the 18 to 49 year-old demographic." (tags: television statistics socialmedia research) [...]

]]> By: Kate Richardson http://www.techcrunch.com/2008/10/27/the-most-watched-tv-shows-are-not-the-most-talked-about-online/comment-page-1/#comment-2517673 Kate Richardson Thu, 30 Oct 2008 00:50:58 +0000 http://www.techcrunch.com/?p=24744#comment-2517673 I think it's tempting to dismiss the viewers of popular shows as older and not tech savvy. But Hoodlum Entertainment's Emmerdale campaign for ITV is a case in point. In 06 they created an online storydriven experience which engaged users in the subplot mystery of "who killed Tom King" through narrative driven games and additional content. It generated loads of interaction and involvement from viewers - this was for a soapie watched by millions of UK female grocery buyers. Not techno savvy young men tapping away in their bedrooms late at night. I think it’s tempting to dismiss the viewers of popular shows as older and not tech savvy.

But Hoodlum Entertainment’s Emmerdale campaign for ITV is a case in point. In 06 they created an online storydriven experience which engaged users in the subplot mystery of “who killed Tom King” through narrative driven games and additional content. It generated loads of interaction and involvement from viewers – this was for a soapie watched by millions of UK female grocery buyers. Not techno savvy young men tapping away in their bedrooms late at night.

]]> By: Tracy Allison Altman http://www.techcrunch.com/2008/10/27/the-most-watched-tv-shows-are-not-the-most-talked-about-online/comment-page-1/#comment-2517541 Tracy Allison Altman Wed, 29 Oct 2008 22:59:12 +0000 http://www.techcrunch.com/?p=24744#comment-2517541 It's great that Networked Insights is attempting to gather information that supports more evidence-based marketing. But I suppose the question from marketers is "All this online activity is evidence of *what*, exactly?" It’s great that Networked Insights is attempting to gather information that supports more evidence-based marketing. But I suppose the question from marketers is “All this online activity is evidence of *what*, exactly?”

]]> By: Karthick http://www.techcrunch.com/2008/10/27/the-most-watched-tv-shows-are-not-the-most-talked-about-online/comment-page-1/#comment-2517000 Karthick Wed, 29 Oct 2008 15:07:09 +0000 http://www.techcrunch.com/?p=24744#comment-2517000 I think this list just means that the viewers of 2 and a 1/2 men, criminal minds and house are more net savvy. It doesn't matter though.. everyone knows the best show is House, M.D. I think this list just means that the viewers of 2 and a 1/2 men, criminal minds and house are more net savvy.

It doesn’t matter though.. everyone knows the best show is House, M.D.

]]> By: Robin http://www.techcrunch.com/2008/10/27/the-most-watched-tv-shows-are-not-the-most-talked-about-online/comment-page-1/#comment-2516349 Robin Wed, 29 Oct 2008 01:21:31 +0000 http://www.techcrunch.com/?p=24744#comment-2516349 Whoops, we do have an indication of the time period - it's for a week in September. That's why Lost isn't on the list. Whoops, we do have an indication of the time period – it’s for a week in September. That’s why Lost isn’t on the list.

]]> By: Robin http://www.techcrunch.com/2008/10/27/the-most-watched-tv-shows-are-not-the-most-talked-about-online/comment-page-1/#comment-2516348 Robin Wed, 29 Oct 2008 01:20:22 +0000 http://www.techcrunch.com/?p=24744#comment-2516348 We have no indication of the time period of these metrics. Lost isn't showing at the moment, so if it was taken just recently, it won't be there. It doesn't help that it's lost (heh) a lot of its following, it hasn't lived up to its first season. Same goes for Prison Break. It started to drag, and I'm not surprised people aren't caring about it as much these days (despite this, I still watch them both) We have no indication of the time period of these metrics. Lost isn’t showing at the moment, so if it was taken just recently, it won’t be there. It doesn’t help that it’s lost (heh) a lot of its following, it hasn’t lived up to its first season. Same goes for Prison Break. It started to drag, and I’m not surprised people aren’t caring about it as much these days (despite this, I still watch them both)

]]> By: silicon valley dropout http://www.techcrunch.com/2008/10/27/the-most-watched-tv-shows-are-not-the-most-talked-about-online/comment-page-1/#comment-2515862 silicon valley dropout Tue, 28 Oct 2008 18:35:33 +0000 http://www.techcrunch.com/?p=24744#comment-2515862 yeah i agree i am reality show junky too. reality show leads to more conversation online. yeah i agree i am reality show junky too. reality show leads to more conversation online.

]]> By: Tony http://www.techcrunch.com/2008/10/27/the-most-watched-tv-shows-are-not-the-most-talked-about-online/comment-page-1/#comment-2515807 Tony Tue, 28 Oct 2008 17:37:02 +0000 http://www.techcrunch.com/?p=24744#comment-2515807 I don't think the Nielsens have been reporting truly representative ratings for quite a long time now. I don’t think the Nielsens have been reporting truly representative ratings for quite a long time now.

]]> By: cbk http://www.techcrunch.com/2008/10/27/the-most-watched-tv-shows-are-not-the-most-talked-about-online/comment-page-1/#comment-2515725 cbk Tue, 28 Oct 2008 16:33:17 +0000 http://www.techcrunch.com/?p=24744#comment-2515725 Criminal Minds: Wil Wheaton was on this show recently and has been blogging about it. Dude is well read and probably shot that number up quite a bit. Criminal Minds: Wil Wheaton was on this show recently and has been blogging about it. Dude is well read and probably shot that number up quite a bit.

]]> By: Review of the Internet news of the day - Fast.Fwd.Innov@tion http://www.techcrunch.com/2008/10/27/the-most-watched-tv-shows-are-not-the-most-talked-about-online/comment-page-1/#comment-2515708 Review of the Internet news of the day - Fast.Fwd.Innov@tion Tue, 28 Oct 2008 16:25:14 +0000 http://www.techcrunch.com/?p=24744#comment-2515708 [...] The Most Watched TV Shows Are Not The Most Talked About Online: Measuring viewer “engagement” on TV is simple. You count how many people tune into a given show. It stands to reason that the most popular shows would also be the most popular ones on social networks. But that is not exactly the case. Networked Insights, a company that measures brand engagement on social networks, compared the top ten TV shows for the week of September 22 to 28, as measured by Nielsens, to the most talked about TV shows on social networks, as measured by which ones were most commented on, linked to, shared, or rated… Read more on TechCrunch. [...] [...] The Most Watched TV Shows Are Not The Most Talked About Online: Measuring viewer “engagement” on TV is simple. You count how many people tune into a given show. It stands to reason that the most popular shows would also be the most popular ones on social networks. But that is not exactly the case. Networked Insights, a company that measures brand engagement on social networks, compared the top ten TV shows for the week of September 22 to 28, as measured by Nielsens, to the most talked about TV shows on social networks, as measured by which ones were most commented on, linked to, shared, or rated… Read more on TechCrunch. [...]

]]> By: Holly Hoffman http://www.techcrunch.com/2008/10/27/the-most-watched-tv-shows-are-not-the-most-talked-about-online/comment-page-1/#comment-2515695 Holly Hoffman Tue, 28 Oct 2008 16:05:47 +0000 http://www.techcrunch.com/?p=24744#comment-2515695 I think that the viewers/engagers of the non-Neilsen shows on the second list are simply more prone to using the tools of the Internet. I'm willing to bet those viewers are young and/or more tech-savvy/engaged in general. I think that the viewers/engagers of the non-Neilsen shows on the second list are simply more prone to using the tools of the Internet. I’m willing to bet those viewers are young and/or more tech-savvy/engaged in general.

]]> By: Dave http://www.techcrunch.com/2008/10/27/the-most-watched-tv-shows-are-not-the-most-talked-about-online/comment-page-1/#comment-2515667 Dave Tue, 28 Oct 2008 15:37:03 +0000 http://www.techcrunch.com/?p=24744#comment-2515667 I can see why no one talks about Gray’s Anatomy, because it is just a fluffy show that goes in one ear and out the other. I can see why no one talks about Gray’s Anatomy, because it is just a fluffy show that goes in one ear and out the other.

]]> By: Dadblog » links for 2008-10-28 http://www.techcrunch.com/2008/10/27/the-most-watched-tv-shows-are-not-the-most-talked-about-online/comment-page-1/#comment-2515643 Dadblog » links for 2008-10-28 Tue, 28 Oct 2008 15:01:29 +0000 http://www.techcrunch.com/?p=24744#comment-2515643 [...] The Most Watched TV Shows Are Not The Most Talked About Online "Networked Insights, a company that measures brand engagement on social networks, compared the top ten TV shows for the week of September 22 to 28, as measured by Nielsens, to the most talked about TV shows on social networks, as measured by which ones were most commented on, linked to, shared, or rated. The comparison is for the 18 to 49 year-old demographic." (tags: television statistics socialmedia research) [...] [...] The Most Watched TV Shows Are Not The Most Talked About Online "Networked Insights, a company that measures brand engagement on social networks, compared the top ten TV shows for the week of September 22 to 28, as measured by Nielsens, to the most talked about TV shows on social networks, as measured by which ones were most commented on, linked to, shared, or rated. The comparison is for the 18 to 49 year-old demographic." (tags: television statistics socialmedia research) [...]

]]> By: Patrick McNamara http://www.techcrunch.com/2008/10/27/the-most-watched-tv-shows-are-not-the-most-talked-about-online/comment-page-1/#comment-2515606 Patrick McNamara Tue, 28 Oct 2008 14:24:13 +0000 http://www.techcrunch.com/?p=24744#comment-2515606 It's hard to say how accurate these figures really are, because for many shows there's multiple websites, forums and even newsgroups. Are they even measuring newsgroups? I know there's a fairly active newsgroup for NCIS. But a popular show like Heroes is likely to have many forums appearing about it and much of the activity may not appear in the sample. And then there's the age of the show to consider. Older shows attract new followers over time. And when it comes to something like football, people could be talking about it but not necissarily mention the show. It would be interesting to see how the top 20 compares and how the top 10 appear amongst the top 20 in each category. I know NCIS gets high ratings even though it didn't appear amongst the top 10. It’s hard to say how accurate these figures really are, because for many shows there’s multiple websites, forums and even newsgroups. Are they even measuring newsgroups? I know there’s a fairly active newsgroup for NCIS. But a popular show like Heroes is likely to have many forums appearing about it and much of the activity may not appear in the sample.

And then there’s the age of the show to consider. Older shows attract new followers over time. And when it comes to something like football, people could be talking about it but not necissarily mention the show.

It would be interesting to see how the top 20 compares and how the top 10 appear amongst the top 20 in each category. I know NCIS gets high ratings even though it didn’t appear amongst the top 10.

]]> By: Dave Smith http://www.techcrunch.com/2008/10/27/the-most-watched-tv-shows-are-not-the-most-talked-about-online/comment-page-1/#comment-2515579 Dave Smith Tue, 28 Oct 2008 13:26:12 +0000 http://www.techcrunch.com/?p=24744#comment-2515579 My guess is that their 'social network analysis' probably hasn't taken into account wiki's like http://heroeswiki.com or forums at places like newspapers that talk about NFL football. Using social networks as an indicator for web discussion is like looking at a swimming pool and saying anyone who doesn't swim is inactive and a couch potato. My guess is that their ’social network analysis’ probably hasn’t taken into account wiki’s like http://heroeswiki.com or forums at places like newspapers that talk about NFL football. Using social networks as an indicator for web discussion is like looking at a swimming pool and saying anyone who doesn’t swim is inactive and a couch potato.

]]> By: Douglas http://www.techcrunch.com/2008/10/27/the-most-watched-tv-shows-are-not-the-most-talked-about-online/comment-page-1/#comment-2515503 Douglas Tue, 28 Oct 2008 11:53:21 +0000 http://www.techcrunch.com/?p=24744#comment-2515503 I can't believe Lost is not on the list and Heroes is not higher on the list for Top Ten TV Shows On Social Network. I realize the premiere may have been delayed but how many sites and forums are dedicated to unraveling the mystery of Lost? Valuable data but it would appear to be flawed. I can’t believe Lost is not on the list and Heroes is not higher on the list for Top Ten TV Shows On Social Network. I realize the premiere may have been delayed but how many sites and forums are dedicated to unraveling the mystery of Lost? Valuable data but it would appear to be flawed.

]]> By: Rajesh http://www.techcrunch.com/2008/10/27/the-most-watched-tv-shows-are-not-the-most-talked-about-online/comment-page-1/#comment-2515497 Rajesh Tue, 28 Oct 2008 11:45:51 +0000 http://www.techcrunch.com/?p=24744#comment-2515497 Where is Prison Break??? It should be the first I guess.... Where is Prison Break??? It should be the first I guess….

]]> By: Oma.name http://www.techcrunch.com/2008/10/27/the-most-watched-tv-shows-are-not-the-most-talked-about-online/comment-page-1/#comment-2515437 Oma.name Tue, 28 Oct 2008 10:25:29 +0000 http://www.techcrunch.com/?p=24744#comment-2515437 These data generally serve media agency to check the responsiveness and gather qualitative engagement factors to an advertising which are usually shown in between those popular shows but it is sure the engagement quantifies the degree to which the creative content is served. These data generally serve media agency to check the responsiveness and gather qualitative engagement factors to an advertising which are usually shown in between those popular shows but it is sure the engagement quantifies the degree to which the creative content is served.

]]> By: Simon Brocklehurst http://www.techcrunch.com/2008/10/27/the-most-watched-tv-shows-are-not-the-most-talked-about-online/comment-page-1/#comment-2515426 Simon Brocklehurst Tue, 28 Oct 2008 10:07:09 +0000 http://www.techcrunch.com/?p=24744#comment-2515426 You'd lose your Desperate Housewives wager, Frank. Check out the top torrents for TV show and movie downloads on The Pirate Bay: http://thepiratebay.org/top/all The latest episode of Desperate Housewives is at number 6 overall, and at number 3 for torrents that went up on Monday. This shows that viewers of Desperate Housewives are major users of the Internet for entertainment activities. You’d lose your Desperate Housewives wager, Frank. Check out the top torrents for TV show and movie downloads on The Pirate Bay:

http://thepirat...bay.org/top/all

The latest episode of Desperate Housewives is at number 6 overall, and at number 3 for torrents that went up on Monday. This shows that viewers of Desperate Housewives are major users of the Internet for entertainment activities.

]]> By: Das Kreuz mit der ‘Zielgruppe’ | ErikKeller.com http://www.techcrunch.com/2008/10/27/the-most-watched-tv-shows-are-not-the-most-talked-about-online/comment-page-1/#comment-2515414 Das Kreuz mit der ‘Zielgruppe’ | ErikKeller.com Tue, 28 Oct 2008 09:47:30 +0000 http://www.techcrunch.com/?p=24744#comment-2515414 [...] sich die Marketingverantwortlichen der TV-Sender den Beitrag The Most Watched TV Shows Are Not The Most Talked About Online durchlesen (würden), dann sollte sich ein allgemeines Stirnrunzeln einstellen. Warum? Ganz [...] [...] sich die Marketingverantwortlichen der TV-Sender den Beitrag The Most Watched TV Shows Are Not The Most Talked About Online durchlesen (würden), dann sollte sich ein allgemeines Stirnrunzeln einstellen. Warum? Ganz [...]

]]> By: Gus http://www.techcrunch.com/2008/10/27/the-most-watched-tv-shows-are-not-the-most-talked-about-online/comment-page-1/#comment-2515394 Gus Tue, 28 Oct 2008 09:19:35 +0000 http://www.techcrunch.com/?p=24744#comment-2515394 This is not really a mystery of Roswell proportions. There are, heaven forbid, people whose lives do not revolve around the internet. They do however have jobs, disposable income and watch television, and maybe occasionally surf the net. Whether they are of interest to brand marketers is another matter. This is not really a mystery of Roswell proportions. There are, heaven forbid, people whose lives do not revolve around the internet. They do however have jobs, disposable income and watch television, and maybe occasionally surf the net. Whether they are of interest to brand marketers is another matter.

]]> By: Ahilosu http://www.techcrunch.com/2008/10/27/the-most-watched-tv-shows-are-not-the-most-talked-about-online/comment-page-1/#comment-2515385 Ahilosu Tue, 28 Oct 2008 09:05:38 +0000 http://www.techcrunch.com/?p=24744#comment-2515385 It's "GrEy's" anatomy, not "GrAy's." It’s “GrEy’s” anatomy, not “GrAy’s.”

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