PluggedIn, a startup that we likened to a Hulu for music videos, has launched a new twice-weekly video program called “PluggedIn 5″ featuring popular video blogger iJustine. The site, whose investors include actor Will Smith, is looking to capitalize on the lack of music content on television channels like MTV and will be presenting a handful of music videos based on a weekly theme alongside originally produced content.
PluggedIn has a large library of music videos secured through deals with the major record labels, many of which are presented in HD or near-HD quality that is much better than what can be seen on YouTube and most other music sites. While PluggedIn launched to the public last April, co-founder Brett O’Brien says that the last six months have primarily been spent on perfecting the site, and that the company is only now beginning to focus on generating traffic and awareness.
Host iJustine has made a name for herself lifecasting and video blogging, and also scored major headlines when she posted her 300 page iPhone bill. The show will be putting on American Idol-like competitions to help choose more VJ’s in the future.
It seems that music sites are increasingly using original video content as a way to differentiate themselves from the many well established sites that are already available. Earlier this month we saw the launch of LP33.tv, a music site/music label hybrid that has a heavy emphasis on studio produced and live concert video content.
Alongside the show’s launch, PluggedIn is introducing a new homepage and is also releasing an Adobe AIR application that will allow users to automatically update their profiles with their favorite artists based on music files on their hard drive.
Here’s a sample of the new series:
What will iJustine do when she’s no longer hot?
Ha ha funny!
Check her tastyblogsnack.com still if you are mistaken.
PluggedIn has a very nice layout – great choice of font size & colour combination
I plan to go into the WWE.
Congrats Justine….
Hopefully they have a 24/7 stream of videos (vJays mixed in) as well as videos on demand. You know like how MTV used to be back in the day….
I do miss how MTV was, many more may share this sentiment?
That’s good, the same 16 year olds that have hardons for you already watch that.
This is awesome, go iJ!
Great article, keeping updated is a Cinch with TechCrunch.
iJustine will always be hot!
a music site/music label hybrid that has a heavy emphasis on studio produced and live concert video content.
Here we go!!
The only reason anyone watches iJustine is because she’s young and attractive, the content (if you’d call it that) of the posts is totally worthless.
I met iJustine once…and like that…she was gone.
What am I going to do when I can’t blog anymore? I guess I’ll have to resort to modeling.
Yea, why not, this is good marketing.
I don’t see what makes PluggedIn video widget so competitive…
Her fan base must be teenage boys hoping she will one day get naked in her videos. Otherwsie, I just don’t get it. Then again, by internet standards, I am considered an old timer.
hey Justine, remember at SXSW when i was explaining to you who Lou Reed and the Velvet Underground was? now you are hosting a music show. You’re welcome
Really, congrats!
Uh, install an new plugin that I’ve never heard of to watch HD videos when your video player is in Flash WHICH ALREADY DOES HD VIDEO.
No thanks.
Hey,
to clarify:
Pluggedin uses the MOVE plugin, as used by Fox, CW, ESPN, ABC, Discovery, etc. It is NON-flash, true HD and is built to be capable of adaptive streaming of large capacity live events (like the DNC) without buffer.
It really is worth installing….IMHO
No Linux support = Fail.
Once again, requiring an unknown, unheard of 3rd party plug in on a brand new site means I won’t be back.
If I visited any of the known brand sites you listed and they asked me to install that plug in, I would opt to view in SD because I already have Flash.
The one benefit those sites get is they have established content I want.
I do view HD content on Hulu, and I never had to install a 3rd party plug in.
If a user can’t visit your site and start watching videos right away, consider them a lost customer.
Recording at this moment, whew!!