Kwanzoo, a new startup launching today, is looking to help increase your advertising revenue by embedding your ads in small quizzes. The site features a bank of over 50,000 questions spanning categories that include video games, sports, and movies. Users can try out the questions at the site’s homepage, but CEO Mani Iyer says that the company’s primary goal is to create interactive ad units. The startup has already established partnerships with large clients including Meebo and Glam Media, who are reportedly seeing click through rates as high as 10x what they normally see from typical banner ads.
Users can build quizzes by searching for pre-written questions from their favorite topics or by inputting their own questions. Each quiz consists of five or ten questions, and don’t display an ad (or “call to action”) until after the questions have been completed. And while ads may not be readily visible when the quiz is displayed on a page, they are much better at grabbing the viewer’s attention than traditional banners, which users have trained themselves to ignore.
At this point Kwanzoo isn’t an ad network – it isn’t finding the ads that will appear on your site. Instead, you embed ads from other networks into your widget. For large publishers like Glam the site is employing a paid service with a three way revenue split (between publisher, ad network, and Kwanzoo), but in the future the site will also offer free widgets with a different revenue sharing scheme that has yet to be determined.
I think that’s great, it will help a lot of people out there!!
This is new to me
There is no other company offering a similar service at the moment, is there?
Quizzes are certainly becoming very popular to increase user engagement. Kwanzoo’s spin is new but likely to face some scalability issues. They mention on their site that “All new content is moderated for writing style, accuracy, choice of language and consistency.” – not sure how they can scale this. At ProProfs quiz School (http://www.prop...om/quiz-school/ ) we are essentially capturing user data & ratings and using that as the measure of how good a quiz is.
ProProfs Quiz School widgets do not carry ads.
How come I never heard of Kwanzoo before, if it supposedly helps to increase ad revenue? Can their quiz code be embedded on MySpace pages? lol
Looks like you can’t add your own ad content yet though
I hoped that I could use the “My Widget” wizard to create something I could distribute to promote my films, as I can do with the KickApps widgets (http://www.mind...com/widget.html)
check out http://www.mightyquiz.com — you can write your own questions with graphics from Yahoo images and then put them into a widget that you can post on your web site — it’s ridiculously easy to do
Jason, Thanks for the writeup.
I want to clarify that the free widgets are available now for all consumers and bloggers to pick up from Kwanzoo.com. Each free widget serves 5 questions on a topic selected from our large database. It’s very easy to embed a free quiz widget in a blog post.
What we have not decided yet is the ad serving source(s) for the free widgets, and the revenue share with publishers and bloggers around the free widgets.
Re: ShawnDrewry, well, we just launched, so no wonder you have n’t heard about us yet
Re: MindFlesh, we are integrating with several ad networks for large publishers. We have also helped smaller publishers customize the final quiz results screen with a call-to-action for an advertiser or sponsor. Would that be similar to what you’d like to do? If yes, we can certainly help you; drop us a note via partner at kwanzoo dot com.
Thanks,
Mani
This is doomed – sorry, but a company totally based off of quizzes and nothing more sounds like something from the first bubble.
Simple, yet ingenious. If done correctly, this could really help to bridge the content engagement to advertising gap that currently exists for graphical ads online. I agree with the concerns on scalability but I think there are solutions out there to address this problem.
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Anonymous (12/13/2008 08:55:02) PLEASE DONT READ THIS. YOU WILL GET KISSED ON THE NEAREST POSSIBLE FRIDAY BY THE LOVE OF YOUR LIFE. TOMORROW WILL BE THE BEST DAY OF YOUR LIFE. HOWEVER IF YOU DONT POST THIS COMMENT TO AT LEAST 3 VIDEOS YOU WILL DIE WITHIN 2 DAYS. NOW UV STARTED READIN DIS DUNT STOP THIS IS SO SCARY. xSEND THIS OVER TO 5 QUIZZES IN 143 MINUTES WHEN UR DONE PRESS F6 AND UR CRUSHES NAME WILL APPEAR ON THE SCREEN IN BIG LETTERS. THIS IS SO SCARY CAUSE IT ACTUALLY WORKS have fun