On the heels of announcing an expanded relationship with the New York Times website last week, Brightcove is adding all of AOL to its video-distribution client list. Like the New York Times, AOL is an investor in Brightcove.
But the deal is a coup for Brightcove 3, the latest version of its online video platform. Brightcove 3 will power all the video on AOL, which is one of the top ten destinations on the Web for video.
The custom Brightcove video player will be integrated with AOL’s Platform-A advertising network. AOL is essentially outsourcing its video content distribution to Brightcove. Now all the company needs to do is land a big deal with a top-ten video destination that is not an investor.
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i am surprise they are outsourcing. you would think aol could do this in house.
AOL doesn’t do a whole lot of things the right way. I think the more they can outsource the better they’ll become until they can get their act together internally.
Brightcove is cool
it allows you to encode multiple versions of a video at different bitrates so that the viewers are able to get the best possible quality video stream. Wonderful!
That’s good news that Brightcove plan to produce high quality video and customized viewing experiences to the audience, but I think it is also important to attract more and more professional content producers and provide enhanced search feature to users.
Its a great SEO Tools for those SEO Consultants trying to optimize a cheap video but get a great readership.
I think BrightCove has an interesting platform, but what bothers me is their player takes way too long to load compared to the other video sharing sites.