Critical Media CEO Sean Morgan has some advice for TV broadcasters who are still using $50,000 workstations and a team of professional video editors to upload TV clips to their Websites:
Fire your editor, and here is your username and password.
The password he wants to give them is for Syndicaster, his online video editing and syndication platform. Launched in beta in January, he has now just released Syndicaster 2.0, which lets TV stations edit and publish video clips from their regular broadcast to their own sites and across the Web within a minute after the video airs.
Currently, it can take TV stations hours to process video for their sites. With Syndicaster, everything is done through a browser. So no special hardware or software is needed. And the video doesn’t even need to be uploaded because Critical Media captures and digitizes live video from more than 700 local TV stations.
I was given a demo of the product, and while the UI is a little Windows 98, the underlying capabilities are pretty impressive when you consider that the system is taking raw video feeds from TV and making it Web-ready in a matter of minutes. Search results come up as thumbnails, along with transcripts. Click on a word, and it takes you to that point in the video. The clip can be bumped to the point the editor wants it, and then it lets you pick a thumbnails, add a title, descriptions, and categorize the video with automatically suggested keywords that make it easier to target ads to each video. Says Morgan:
We want to own the ad taxonomy on professionally produced video.
Once the video is ready to go, a drop-down menu lets a video editor post it to his TV station’s Website, as well as to YouTube, AOL, and ClipSyndicate (Critical Media’s Web video syndication platform). Already, 80 TV broadcasters are using Syndicaster.
Morgan’s pitch to them: Instead of 10 video editors at 10 TV stations dedicated to uploading stuff to the Web at a cost of $30,000 to $50,000 per wokstation, Syndicaster can replace that with one editor at a cost of $3,000 to $5,000 a year in Syndicaster subscription costs. That one editor could see all the video from all ten stations and prepare clips for the Web. And he could do it all in his pajamas from home.
And while Syndicaster is only for TV video professionals at this point, many of the same capabilities will be available to everyone in a product called ConsumerCaster that should launch some time in the first quarter of next year.
Yeah they still use high end workstations, but only because they have to do live graphics and can’t wait for something to render. Comparing his editing tool with a high end real time suite isn’t fair.
Besides Final Cut Pro has pretty much given everyone pro-level capability for far less since 2001. Now it’s being used to edit everything from shorts to Academy Award winners.
SarahPalin.com is up for sale or rent. Not by me. Some Alaskan webmaster. There’s domain gold up in them mountains.
Having spent some time working with one of those $50,000 workstations with network-level editors in D.C., this could be huge and a huge time saver. Clearly this company has some serious muscle under the hood if they’re able to process video in “minutes.” Now if someone could move broadcast-ready editing into the cloud…
Hi,
Been There, Done That, for years.
w.Forbidden.co.uk
They have a product suite called Forscene for the professional market and Clesh for the oem/consumer market.
Their clients include the BBC, Canada’s CBC, Fremantle/American Idol and many more Blue-Chip broadcasters/Producers, as well as start-ups like LP33!
Between Forbidden Technologies and Cellcast, it’s been possible for many years now, for those who know, to take a picture from high-quality mobile/phone video, via cloud-based editing, to broadcast on any satellite platform all within a single converged work-flow.
Yours kindly,
Shakir Razak
This is very impressive when you see it in person. I’m glad to see they’ve got it launched!
http://www.para...alknowledge.com
700 x $3,000 a year does not seem like a big enough market
This sucks…
Get out while you still can! Video Licks!
We’re big fans of Critical Mention and they have some serious technology under the hood. A live demo of this really showcases the power of their platform.
Chase Norlin
CEO
Pixsy Corp.
When are they actually going to target proper paid broadcasts via mobile devices such as the iPhone?
It’s been quite a while since everyone started watching vids via 3G!
- Kevan / Free-iPhone-3G-Apps.com
No need for a company like this when any company / station / content producer knows that you can do this by shooting in-house with cameras that record to solid state drives like P2 and create content for broadcast on TV and online at the same time. No need for your service. So maybe you should fire yourself.
bit by bit they get closer to the business model of the near future for online video. Video mashups with advertising mashed into it
Did not this already happen @ redlasso.com from raw feeds? And they had something like 25million uniques per mos.
Sorry syndicaster but too limted of a market. Need to find a biz model that suppoorts volume!
Dont think so. Had my N96 whizzing after a trail log.
Maybe it might work though, but after much much heckling
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