India-based company Games2Win has flown largely under the radar of the American press, but has managed to established itself as one of the web’s fastest growing gaming sites in less than a year. The company was founded by entrepreneur Alok Kejriwal along with seasoned gaming professional Mahesh Khambadkone in June 2007, and now counts around 6 million monthly users with a worldwide distribution.
The company has taken a multipronged to approach to tackling the casual gaming market, offering a portal at Games2Win with a large library of Flash games, as well as advertising technology that the company licenses out to other Flash developers. Today the site is further expanding its reach by launching a search engine for Flash games across the web dubbed Game Curry.
The two cofounders say that while there are countless Flash games on the web, it can often be difficult to find a particular game that you’re looking for, as game aggregators only have a small sampling of what’s available. With Game Curry, the site has created an index of games across all of these gaming sites, which users can search through by keyword. In search results each game is presented with a thumbnail, along with a link to the site it is found as well as comments and ratings left by other Game Curry users. When you click on one of the games you’re taken to the original content holder’s site alongside a Game Curry sidebar for further searching (the site isn’t scraping the games).
While I can see the use for a search engine for Flash games, I’m not convinced that it will be much more helping than a traditional listing of games arranged by category – there simply won’t be too much variation in what people are looking for. And beyond popular titles like “Tennis”, “Dress-up”, or “Pong”, many game names are totally made up, making them difficult to search though. That said, as the rankings flesh out and if game creators do a better job with labeling their games I could see the engine having more utility.
Even if Game Curry doesn’t work out as well as Games2Win is hoping, the company is still doing well for itself. Games2Win’s main focus is on developing Flash games. The company employs a team of 45 developers, who churn out games at a rate of around 16 per month (the site now has a catalog of over 170 games). Some of these games are distributed to other sites (for example, some Games2Win games are regularly seen on Addicting Games.
Beyond its own games, Games2Win has developed an advertising technology called inviziads. Because many Flash games are scraped from their original site and posted elsewhere, they can be difficult to monetize with traditional banner ads. Games2Win has built an ad wrapper for games that allows developers to get paid for their game regardless of where it appears on the web.
This could be useful as a browser addin since if it’s out of site it will definitely be out of mind.
G2W, Game Curry and inviziads all are so cool. Searching for flash games was really a pain before Game Curry. Thanks Jason for bringing up this story
Jyoti
Is it me, or does Nick Denton frighten young children?
He’s Internet Creepy!
Interesting – another company that is really making waves in the product space in India is DeskAway.com. Kudos to Alok and his team. This is quite innovative.
no i would not
It doesn’t work very well.
I searched for ‘Bloons’ and it delivered 11 pages of results. Out of those 11-pages most of the sites were foreign, and it did not mention the developers site @ all (Ninjakiwi.com)
I also tried search for ‘Hedgehog Launch’ a popular ArmorGames title, and it only found the game on Shockwave.com, and none of the other 1,000 sites that list the game.
Lastly, I tried searching for ‘The Last Stand’ but I wanted to test it’s keyword feature so I searched for ‘Zombie Last Stand’ and it found nothing. The Last Stand which is one of the best Zombie games online is hosted by 5,000+ sites and most of them have ‘Zombie’ listed in the description text.
Verdict = Use Google or Visit Sites like Newgrounds, Kongregate, AddictingGames or ArmorGames and search for the game directly.
How many of these startups are ignored by American press? I bet a lot, just because they are not from the Valley…
We had done a comparison of the Games2win strategy vs Zapak (A large funded gaming site in India). Check out the insights here -> http://www.watb...logy-expertise/
you can find a search engine for almost anything these days =P
hideous
Wow, great! I hope they index http://www.playum.com
Not much value here. You get better results with Google.
These guys should focus on developing games, not solving problems that don’t exist like ‘vertical search for Flash games’.
I agree! What we really need is a search engine to help us find the right search engine to use.
Very thoughtful comment!
You just gave me an idea
…
Even I am using one of their popular game on my blog -
http://www.joke...ly-cricket.html
Only idiots play these stupid fucking flash games.
That means there are millions of idiots outhere
…and maybe who is playing more evolved games (3D games) are called “evolved idiots”, I guess, right 
?
Only idiots are watching Youtube, smart people are watching TV, right
? I guess you got my point…
Interesting concept. I wish them the best. However,
– It’s not too difficult for someone to replicate the model
– No ranking of any sort, as someone said, google gives better results
– Do they have any testers? To see what I mean, search “car game”, go to any result page > 1, search something else, you will be presented with a HTML source page!
– How do they compare with miniclip.com in terms of traffic?
– Quality indicators are shown only when you hover over something, which would be a pain if I just want to play top rated games.
– http://www.arcadejump.com/ seems to do a better job, although they don’t show previews, which is a cool feature of Game Curry.
my 2c.
- Raj
ai meu deus, não entedi n-a-d-a
u rock net ball yo bro
i love football and cricket and i am sick at both, are u
I only just started my arcade not long ago and never even heard of gamecurry. I think this will come in handy for finding games and other arcade owners.
Thanks