According to compete.com, in November 2008 the average stay for Twine’s users DROPPED —47.4% from October’s 5:56 minutes to 3:08 minutes and the average number of pages also FELL —29.5% from 9 to 7 pages.

Notably, during its beta peak in August, the average stay was 15 to 16 minutes and the average number of viewed pages was 12 in May, which are gold mine metrics for prospective advertisers.

If this video was so smart it would have achieved three things:

(1.) Users would know what Twine actually does and how to use it.

(2.) Twine’s community would have been respected and represented as intelligent and articulate professionals who share quality content instead of as ghetto wannabes who collect s*** that Twine organizes.

(3.) User engagement and time on site would have INCREASED not fallen as it has.

Even as a prank it was appallingly unprofessional for Candice Nobles to even think of Twine and its smart and educated community in this way.

This video is a classic case study on how NOT to launch and position your brand.

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That’s not funny. That’s just sloppy and reflects lack of professionalism.

Shit is the right word to associate with them based on this.

It’s a nice parody of the commercials that exploit hiphop to seem “cool”.

Disappointed User says UI’s shit and there’s no user guides. WTF has marketing been doing the whole year — except produce this “leaked shit” video for their launch?

Man, I don’t know this Candice from HOLLA!

There’s no QDOS, cool or cred to marketing if there’s no user guide even after a year of beta……..That’s the way it rolls.

Seems all she produces is shit.

Maybe the hype and marketing numbers about how signings being up’s all shit too.

Don’t swallow any of that shit!

One year of beta and they still haven’t gotten their shit good!

SHEEEEEEEEEEEEEEEET!

I’ve been playing with the site for a few days and still can’t figure out how I’m supposed to post links etc. That’s rubbish marketing not “edgy”.

I’m sticking with delicious and magnolia.

Only one s-word matters, when you strip out the fake !”buzz”!. SERVICE.

Then I did (give it a chance, I thought).

After playing around for a few days, what I want to know is, “What’s their marketing team doing wasting time making these kind of prank videos and trying to generate !”BUZZ”! like this when there are no simple user guides?”

What kind of company launches and cares about a video like this more than making the navigation straightforward? It’s low-end marketing, that’s what I think.

I took what they called their TOUR. I still can’t figure out how to post links etc.

The UI has quite a way to go to be user-friendly and it loads SLOOOOOOOOOW.

The video’s a waste of time. I couldn’t care less about “ghetto” or Valley humour. As a user, what I want is a service where marketing does what it’s supposed to. Make my life and how I use the site easier (BIG CLEAR INSTRUCTIONS + SIMPLE UI), so I’m sticking with delicious and magnolia for now.

Yes, I want to “organize my links” but I can’t if I can’t even use the site!

They need to get their marketing act together, that’s what I think.

I don’t care about s-words except one. SERVICE or say goodbye to users like me.

What kinda marketing idiots call their own users’ content ’shit’, even as practical joke? That’s just rude shit.

The shots we hear at the end is the company shootin’ itself in the butt and the foot’s what! The word’s just gonna stick to the company now like……yeah, shit!

It ain’t about humor trolls or none of that jack. It’s dumb, dumb, dumb and shit.

I signed up for their beta back in June, checked out public version this month, ok so they made it look a bit prettier (superficial shit).

It still majorly sucks so it’s no big surprise the staff thinks it’s shit themselves. The service is shit, that’s no joke.

And Tupac playing in the the background, just made that Shit more dope!

http://www.earthfaves.com

Check it out! We are live since this morning!

I am not (by any stretch of the imagination) an IT professional. From normal person’s perspective, this is just silly and funny, in a socially/culturally relevant way. It is HUMOR, that gets attention to a site, and that is actually just a fine thing. I thought it was funny, and besides Twine IS an very interesting site.

For the IT professionals with or without competing products (and without a sense of humor) I just have ask; Does your lack of humor, or social dexterity have a significant bearing on why most of you do not have successful visibility like Twine does right now? The fact that anyone in IT would take the time to post negative comments about a silly joke video here answers these questions pretty much.

A year after launching its beta, Twine opened up today to the general public with a completely redesigned site. The relaunch got lots of coverage. Maybe you read some of it. Even if you did, you probably still don’t know what Twine does. Some seman…