Reflexive Entertainment CEO Lars Brubaker has announced that Amazon has agreed to acquire the company he co-founded.
Reflexive isn’t particularly new to the game. The Orange County, California based company was founded in 1997 and produced games like Wik and the Fable of Souls, Big Kahuna Reef, Music Catch and the Ricochet series. The company also set out to build a development and distribution platform for PC, Mac and free web games dubbed Reflexive Arcade, which is likely the main reason why Amazon was interested in an acquisition. The blog post mentions the fact that Reflexive will now be able to tap into the Amazon distribution channel for its own games.
Financial terms of the deal have not been disclosed.
Nice caveat: according to an old interview GameZone did with Brubaker, the start-up capital for getting the company off the ground was secured in the form of a loan from Microsoft veteran Marlin Eller.
(Hat tip to CenterNetworks).
I wonder how this is going to effect Jeff Bezo’s prior investment in Kongregate. Although, he did put his personal money into Kongregate and not Amazon’s, he is still the CEO.
Someone please explain WTF Amazon is doing some casual game developer?
Because as the article (which I guess you didn’t read) states, Reflexive also has a large game distribution network.
That logo hurts my eyes
LOL, me too!
another MMOG nice site http://playum.com
Agreed. That is one of the worst logos I’ve ever seen.
Worst Logo Ever ! It made me almost go Blind !!!