Guess Who’s On the Brash 100?
by Erick Schonfeld on October 20, 2008

It’s not exactly the Time 100, but Glam’s new men’s network (see previous post) has its own list: the Brash 100. This is the sort of list you’d expect to see in Details, an attempt at an iconic list of “unforgettable” men. It’s filled with everyone you’d expect: Steve Jobs, Bill Gates, Tiger Woods, Barack Obama, John McCain, Jeff Bezos, Warren Buffet, Al Pacino. Even our own Michael Arrington snuck on the list (he has a tendency to do that).

If you don’t feel like clicking through all 100 names, on the Brash site you can skim through the full list below.

Al Gore
Al Pacino
Anderson Cooper
Andre Agassi
Anthony Bourdain
Arnold Schwarzenegger
Barack Obama
Berry Gordy
Bill Clinton
Bill Gates
Bill Maher
Bill O’Reilly
Bob Dylan
Bono
Bruce Springsteen
Dalai Lama
Damien Hirst
David Beckham
David Bowie
David Geffen
Dick Clark
Donald Trump
Dustin Pedroia
Elton John
Eminem
Frank Gehry
George Clooney
George Lucas
George Steinbrenner
Greg Louganis
Hank Aaron
Howard Schultz
Howard Stern
Hugh Hefner
Jack Nicklaus
Jackie Chan
Jeff Bezos
Jerry Seinfeld
Jesse Jackson
Joe Namath
John McCain
John Roberts
Johnny Depp
Jon Stewart
Judd Apatow
Kanye West
Karl Rove
Keith Olbermann
Larry Page & Sergey Brin
Lee Iacocca
Lorne Michaels
Marc Jacobs
Mark Burnett
Mark Spitz
Michael Arrington
Michael Bloomberg
Michael Jordan
Michael Phelps
Michael Schumacher
Mick Jagger
Morrissey
Muhammad Ali
Nelson Mandela
Nicolas Sarkozy
Paul McCartney
Pelé
Philip Seymour Hoffman
Prince
Quentin Tarantino
Ralph Nader
Reggie Jackson
Richard Branson
Richard Parsons
Robbie Williams
Rupert Murdoch
Rush Limbaugh
Russell Simmons
Sean Combs
Sean Connery
Sean Penn
Seth Rogen
ShahRukh Khan
Shawn Fanning
Simon Cowell
Spike Lee
Stephen Colbert
Steve Jobs
Steve Wynn
Steven Bochco
Steven Spielberg
Ted Turner
Tiger Woods
Timbaland
Tom Ford
Tyler Perry
Vidal Sassoon
Warren Buffett
Will Smith
Willie Nelson
Woody Allen

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  • Anyone else out there waited for 6 hours to purchase two tickets for Nat West one day int 15/9/2009 ? Not the first time either – any one got any better ideas as to how ticket sales can be speeded up ?

  • sure looks like a bribe to me

  • This Bothers Me Greatly {seesmic_video:{”url_thumbnail”:{”value”:”http://t.seesmic.com/thumbnail/rxnG3pVdgH_th1.jpg”}”title”:{”value”:”This Bothers Me Greatly ”}”videoUri”:{”value”:”http://www.seesmic.com/video/88XcMXJysT”}}}

    • Best video comment on TC ever.

    • It all makes sense... - October 20th, 2008 at 10:51 am PDT

      Let’s analyze this further…

      According to Dictionary.com Unabridged
      1. impertinent; impudent; tactless [YES]
      2. hasty; rash; impetuous. [YES]
      4. Brittle [YUP, he falls apart at the hint of a dig (only 1 g)]

      Synonyms – reckless, overhasty, imprudent, foolhardy [YES, YES, YES, & YES]

      According to American Heritage Dictionary

      1.
      a. Hasty and unthinking; impetuous. [YES]
      b. Rash. [YES]
      2. Lacking in sensitivity or tact. [YES]
      3. Presumptuously forward; impudent. See Synonyms at shameless. [YES, especally shameless]
      4. Brittle [YUP]

      According to Websters Revised Unabridged

      Hasty in temper; impetuous [YUP]

      There you have it. Personally, I’m surprised young Arrington didn’t score a higer spot on the Brash 100 list.

  • Brash:

    7. Pathology. heartburn (def. 1).

    Dictionary Locator

  • How can Michael Arrington be ranked amongst these people? Oh I forgot, to get a post on TC.

  • Shahrukh Khan ..the lone Indian ?

    • Why are you so obsessed with nationality? WTF cares?

      Announcement: “a new list has come out”
      Some Insecure guy: “Oh, I wonder if my demographic is represented”
      Some Insecure guy: “Only one person like me? Conspiracy!”

      • Well 90 percent on the list are ameircan.

      • @ Tom : Dont judge a statement without understanding what the author means . Well , i was just wondering how he was the only one to be put in there when i see so many Tech Giants who have changed it a lot in here . I dont care about lists unless its got me in it too .So dont jump on to things which you dont even know !. Got it ?

  • Guess who cares?

  • It is certainly a very strange list. There seems to be no sane criteria for the choices. Looks like someone went through a People Mag and just picked the names at random… Probably someone from the mail room or from the cleaning crew.

  • Annonymous Coward - October 20th, 2008 at 8:32 am PDT

    Yeah – this is pretty pathetic. The top 100 men and someone who is absolutely no-one offline is in it.

    But then again – Top 100 lists are created by these sites just to annoy everyone – as they are constantly pathetic and comment/link bait. We’ve all been suckered into this.

    • “But then again – Top 100 lists are created by these sites just to annoy everyone – as they are constantly pathetic and comment/link bait. We’ve all been suckered into this.”
      Agree. But, I think that an established site/magazine/journal could play and get away with it, not a new site like this one.
      Who knows? Maybe the list was put together by a confused, pimply adolescent metrosexual… [nothing wrong with it, of course]

      • Annonymous Coward - October 20th, 2008 at 9:07 am PDT

        No – Not even an established site/magazine should be able to get away with it – it is all a aload of bull.

        No one person is great enough or stand on a high enough plateau to create such a list.

        All lists should come with “ACCORDING TO US” cellotaped onto the end of the title.

  • What a cheeseball list. If you’re going for Brash why not put Louis farrakhan on the list. Oh and where’s Michael Moron…uh, i mean Michael Moore. In regards to athletes…I think Jose Canseco is fitting. What do you think? That would round out the list of total losers, jokers and dorks. Yeah, I’ll be visiting bRash.com real soon.

  • Sorry but I don’t get it –After going through the list I guessed that maybe the selection criteria was to be a human male [in the news. somehow?]
    But then, why not Osama Bin Laden, Adolf Hitler, Muammar Gaddafi, Jeffrey Dahmer, etc.
    Question now is: how this weird list would benefit “Brash.com” –it is beyond whacky…

  • Another list that screams ‘look at me i’m on an a-list list’ *pukes all over techcrunch*

  • Is Hank Aaron really on the same list as Mike Arrington?

  • This reminds me of that old Sesame Street segment and song.

    “One of these things is not like the others,
    One of these thing just doesn’t belong”

  • You obviously don’t know Michael or follow TechCrunch. Have you seen the number of startups that try to get him? I’ve never seen it work before so why do you think it would work now? Just do a search on Glam and you’ll find how hard Michael has been on them. At the same time they were nominated for a Crunchie List. Does that mean Michael is bribing Glam by having them on the TechCrunch 100 List? Looking at the post, looks like Crunch did not know and had to do an update anyway.

    Nonsense. Total Nonsense. Most comments on this one, unless we want to talk about how we are angry at lists!

    On the list, I too find it interesting choice of people. I guess they wanted to find a cross section of men, not too edgy but brash. I think the 100 lists always draw comments, the Hall of Fame 50 seems very good however. They do have a good selection of people in that one.

  • Silver lining: now we know we still don’t have a reason to ever read Glam.

  • I comletely agree with James. Would you really put Jackie Chan, Seth Rogen and Michael Arrington on the same list as Tiger Woods, Michael Jordan, Bono, Bill Gates, etc. I suppose unforgettable is something completely different from unnoticeable. Every person in the U.S. and world could recognize Bono or Michael Jordan. Seth Rogen? Ha! Outside of the 18-25 year old demographic, this kid is completely forgettable.

    • Annonymous Coward - October 20th, 2008 at 9:10 am PDT

      who is Seth Rogen.

      And no – I should not just “google” it. If he is on “a list” then he should be known by all who open their curtains in the morning.

  • 404 on that tendency link

  • Who gives a shiit about some list? Big deal. Even if it was TIME Mags top 100, who really gives a shiit? What is the purpose of the list now? Hmmm.

  • Not to be mean, but those are some great people that have done above and beyond, but why is Mike Arrington on it? lol I do love the blog but not in the same category as the rest of the elites.

  • Vidal Sassoon?

    Professional CARE for your HAIR?

    The people that brought us the “bob cut”

    Woman with short hair is crime against humanity!

  • How to get TechCrunch to post about your newly launched ad network?

    Put Arrington on a “Whatever 100″ list.

  • Its trendy to put Arrington on these lists right now.

    Hes an easy choice when filling your tech quota because he has a large head that is hard to forget.

  • Michael also made the Time 100 List and is creating disruption in the industry. How much is subjective, but if Brash.com wants to highlight men that are changing the game – Michael is one of them. He is a key influential for all venture and technology companies and deserves to be in the list. He is also very opinionated, blunt, and audacious, which makes him even better for a “brash” list over the Time 100 List.

    Brash is a small new network, but Glam is not- the post says Glam is Number 10 in all US wen media with over 50 million visitors. If this is true they are a serious player and much bigger than this Blog TechCrunch.

    Sounds like they made a “brash” choice in selecting Michael. Is clever marketing and pr as someone said in a comment above, creating issues, now everyone will know their brand name. Ever see Richard Branson’s brash launches? The more people rant and rave here, the more Michael and Brash will benefit.

  • Arianna – your are a sad ass-kisser (are you interviewing for a job at TC?). The fact that fatty windbag Arrington is on this list removes ANY shred of credibility. Mike, you’re old news.

  • They need a list of unforgettable TV icons and this man would be top of the list. Listen to how timely this clip….its freaky.

    http://tobroket...ant/2008/10/20/

  • Well done Uncle Fester, uh, I mean Young Arrington.

  • Do they pay you to put that crap on your blog ?

  • I’d love to see the look on the faces of the other 99 people on the list if they knew about Arrington, which of course they don’t. Even the Dalai Lama would have said “WTF? Who is this young Arrington? How’d the hell did he get on this list?”

  • This list doesn’t matter. Anyone could make a list of 100 people.

  • Well considering that this list came from the great minds at GLAM Media, i would say it has absolutely no credibility what so ever.

  • The thing about the list is that the names are totally IMCOMPARABLE. Might as well have put Keiko the Killer Whale in there as well.

  • George W Bush – no
    Ralph Nader – yes

    Wow.

  • How exhaustingly nasty & mean-spirited most of these posts are. Yuck!

  • Can you provide more information on this for the rest of us Red Sox fans?

  • Wooww… even Shah Rukh Khan is on the list… He had to be!!! He is Just the best… better than all the rest!!!!

  • Wooww… even Shah Rukh Khan is on the list… He had to be!!! He is Just the best… better than all the rest!!!!

  • Wooww… even Shah Rukh Khan is on the list… He had to be!!! He is Just the best… better than all the rest!!!! Amazing!!!

  • Thats Greattttttt…… SRK Rocks….Wooww… even Shah Rukh Khan is on the list… He had to be!!! He is Just the best… better than all the rest!!!! Amazing!!!

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