Fast growing women’s network Glam Media is now a fast growing women’s and men’s network with the launch of a sister (err, brother) site Brash.com later this week. Update: Brash moved up its launch to today. The site will target 18-49 year old men and will, like Glam, bring in content from a network of third party sites. Glam will focus its efforts on ad sales and gathering content partners.
Screen shots of Brash are below. More than 25 content sites have joined the Brash.com Network at launch, including: ArtistDirect; DigitalTrends.com; eCoustics.com; InGameNowSeriousWheels.com; Squidoo and MonstersandCritics.com. Content will also be syndicated from Time.com for national news; Rolling Stone for music news and updates; TheCarConnection.com for car reviews and news, SB Nation for sports coverage and CNET for technology information.
Launch advertisers include Unilever’s Axe brand deodorant, H&M and HP. The new James Bond Movie “Quantum of Solace” is one of the top new advertisers on Brash as well. Glam says that the aggregated Comscore user numbers from the original content partners is over 10 million/month.
Glam is growing at a health clip as well. Recent Comscore stats say 52 million unique users visited Glam Media sites in September from the U.S., and more than 90 million worldwide.
Brash also includes a video channel (Brash TV) with content pulled from multiple partners, as well as what is sure to be a much discussed Brash 100 List and the Brash Hall of Fame 50 – “The Brash Lists include men across the fields of sports, politics, business and entertainment that are game changers.”
Screen shots (and we’ve put more on the Brash Crunchbase page):
Noice.
Will be sure to check this out and see if it matches expectations
http://www.zenbylunch.com
Looks hot! These guys seem to know what they are doing. Good for publishers in male sites – Glam’s reputation with Women publishers is very good. In a down economy, they will do better than a run-of-the-mill network.
couldn’t agree more
Ah yeah ….. think you need to check this image out mike
http://i33.tiny...com/15ov0hw.png
Leave the Zen dude alone…Dude. Go watch the Sarah SNL video again Instead of wasting your Photoshop skills
) Get a life.
But seriously, interesting. Your post on Friday suggested that companies are thinning down in silicon valley, probably a direct result of credit crunch means capital crunch, and even if the ideas are good, without capital ahead of the curve, most ideas will not get funded now. This may be the reason why so many CEO’s are cutting back — not sure when and if capital will be available again. Most downturns have been 2-3 years before VC funding started again.
The timing of their launch is interesting — as it is unlikely there will be any new vc funded company going after a men’s network. That means they will take ad $$$’s from smaller networks like travel ads and federated, and also stand to grow if the internet $$$’s grow.
This next phase should be called “capital crunch” as that may be what really drives what happens in the valley. Companies with capital like Glam that are private and Google that are huge and public stand to gain in these times. Google said cost cutting in Q3 — I assume everyone with money will lower expenses as well so they can use their capital longer.
IMHO the screen shots look good.
Looks like all of the video is powered by Ooyala’s online video platform according to that screenshot with the cars. I can tell by the player controls. Same as Glam. Looks like they like the platform.
You should know! Sheesh.
We’d be interested in a content partnership with Brash.com
Looks like they might need some automotive how-to’s for their Brash TV content
http://www.tuneyfish.com
Scott
Looks like a near mirror/copy of http://www.askmen.com
Haha, glad I actually read the comments and didn’t double post this.
This post is a parrot of a press release without a single shred of unique opinion or review of the site.
… and a lot of the videos provided by hmm… WatchMojo.com
Watchmojo rocks….
avid reader of hipmojo, some of the best web analysis out there…
keep up the good work Ashkan.
Big Fan..
JasonN (from the UK)
Thanks for the shout out Jason. Much appreciated.
Just started clicking around and immediate found this:
http://www.bras...rrington_media/
Apparently they know a little something about PR.
Glam appears to be pure business and no bullshit, I kind of like that. It’s not a cute social site but a real capitalist business.
Though any top 100 with BONO as the number one guy should probably be sincerely questioned.
Looks like the site just went live! There videos by Sony, Hulu, Brightcove, E!, WatchMojo and TV Guide. Looks like they let any player- from Brightcove, YouTube, Ooyala, or Hulu. This is interesting and have not seen before. Looks like they can take video from anywhere and make it available with ads. This BrashTV stuff is well done. Very Cool.
Feels much more high end than a Heavy or AskMen — no skanky women the network looks hip- upscale and designer. Is a network right like their women Glam publishers? So many sites outside the Brash.com?
Also looks like they have a lot of content from publishers, and also news from CNN, Sports and and Rolling Stone — that’s what’s up so far
So true, Michael is so brash! Congratulations Michael! Pretty serious list of men to with and well deserved. The attitude is right on.
Looks great …
http://www.oxyshopping.com
Just watched a Brash video about the 25 sexiest women. The video reminded me of something that my girl would watch on E! network. Who are they targetting again?
Mike:
I watched one of your speeches to the tech community on youtube. You are quite handsome.
However, I do have one small critique. Your inflection is backwards, which is often typicl of West Coast people. You end your sentences with your inflection rising, rather than falling–the way most educated people do.
Anyway, try to work on your public speaking. You don’t want to sound more confused than your audience.
Remember, inflection, Mike. It’s everything in public speaking these days.
Very good rollout for the site, they definitely have a lot of quality content for a brand new men’s site and access to a lot of content by getting videos from major video sites. Nevertheless as a new site they’re gonna need to put in of marketing to even get up to the level of a site like Askmen.com (see Alexa) who are competing with traditional media. I hardly use Askmen.com myself, I prefer magazines for this sort of reading. Good start nonetheless Brash could become a major player but needs more ladies IMO.
InGameNow is also included in the launch (and their blog http://blog.ingamenow.com)
Looks interesting enough to check out, very clean and smooth interface and appears to have a lot of content. I’ll be checking it out.
Craig
http://www.budgetpulse.com
It feels like that all the work that was done to this site was just slapping together an interface and aggregating content. That’s it. Seems like any programmer/designer could have done this if they got the big boys to listen to them.
Exactly. It’s not their content. All of their figures are bullshit.
Sounds right. Just like Google is a site just slapped together with an interface and aggregating content. Anyone could have done it if they got the big boys to listen. Try Google News. It’s not their content. All of Google figures are bullshit. Not.
Wake up and smell the bru. The boat of the very idea that you need to have your own content is as old on the web as Yahoo. At $12 is pretty clear how valuable that is. All of Yahoo is their own or licensed and see where they are. At a small publisher owning is good, but at mass no good. Too expensive and don’t work. Cable doesn’t own any content, but has been a good business ask Ted Turner.
My two favorite pieces of this launch:
1. MA: http://www.bras...rrington_media/
2. The Autos Channel: http://autos.br.../photos/latest/
TheCarConnection guys are solid. http://www.thec...connection.com/.
Question: where is sports?
I like it!…I guess they will sucess with BRASH.
I really like the line of products that Glam is promoting.
Alexis.
Eh, I was hoping they’d cater to men both gay and straight but it seems to only be targeted to heteros (”10 Scents to Drive Her Wild”, “TVs Sexy Smart Girls”).