Engadget seems to be rocking along even after the departure last month of editor-in-chief Ryan Block.
According to an internal AOL email that was forwarded to us, the blog had 14 million page views from 1.3 million unique visitors on Tuesday, when Apple made new Macbook announcements. 6.4 million of those page views were served in one hour. This was the highest traffic day ever for the site.
Earlier this week Engadget was named the official blog of CES.
The full email:
—- Original Message —–
From: Brad Hill
To:
Sent: Thu Oct 16 00:15:39 2008
Subject: [WINS Staff] Oct 14: Record day
Hi everyone,
A quick note on a big event — Tuesday was historic for Weblogs, Inc.,
an all-time record-breaking traffic day for the network and Engadget.
Driven by Josh Topolsky’s liveblog of the Steve Jobs laptop event,
Engadget served an amazing 14mm pageviews, and blasted out 6.4mm of
those in a single hour. One can only imagine what CES is going to be
like in January. Engadget had 1.3mm uniques on Tuesday.
WIN as a whole served 23.9 pageviews to 3.4 uniques, an all-time high.
WoW Insider had an amazing day: 2.8mm pageviews.
TUAW did not attend the Jobs event in person, but meta-blogged it to
the tune of 639k pageviews.
We are breaking monthly pageview records even after transferring the
traffic rollups of nine blogs to other departments over the summer.
Congratulations and many thanks to everyone!
Brad
See all
Post
Their ultimate purpose is to get users to click on ads.
If that did not go up substantially, they may have fully not monetized that excess traffic.
Of course, they still more accumulated Digg homepages for their posts but that effect only lasts a short time except for the backlink benefits
digg doesn’t send this kind of traffic.
This is simply because the users were constantly refreshing the liveblogging page to get the newest update, nothing else.
I myself refreshed the page at least 200 times during the keynote.
yes. all 1.3 million of them.
That’s what makes liveblogging such a good money roller. All those reloads re-served every ad on the page, not just increasing click-throughs, but also generating a huge amount of impressions (which also increases the click value of all those ads).
200 times…!
Patience my friend, is a virtue. the guys over at Digg say that.
Nonetheless, it’s good to have a detailed report at the end of the day, rather than clicking whole day. Don’t you think so?
For comparison, Gizmodo did about 13 million page views on Tuesday.
Dunno why , but i prefer Gizmodo over Engadget !
Maybe because Gizmodo is not as pedestrian and their snark doesn’t feel phony and manufactured?
OMG , 6.4 million in 1 hour
with no server downs?!
http://12tb.com
Now os the time for blogs to start copying what FriendFeed & Mahalo did - Live Blogging!
They did have some impressive live-streaming pics and commentary. They uploaded all those pics within seconds of them actually happening. But then again, I have high expectations from a company that is owned by AOL.
They continue to do great work. Love how the site was very zippy and responsive throughout too. Their brand recognition as the go-to place for big gadget news is envious.
Random complaint: don’t love posts that span 3 pages: http://www.engadget.com/2008/1.....g1-review/
so no one is going to comment about WoW Insider, a blog that covers a single game, pulling down a 2.8MM PV day?
pretty impressive.
If it has it’s own Weblogs, Inc. site then it’s obviously not just any game.
Does that first paragraph actually mean what you’re saying considering the fact that Ryan did photos for Josh’s liveblog?
Wow that’s really cool
Actually, the autorefresh was about every minute or so. I was viewing the blog about five minutes into the presentation. I did work on one screen and was distracted by the amount of refresh on the other. I eventually navigated away and went back after the presentation was finished. (no ad clicking)