Comments on: Ross Levinsohn And Ted Meisel Put $3.5 Million Into FatTail

By: tinyComb » Blog Archive » FatTail Raises Fat Cash Round For Ad Inventory Management

Tue, 02 Dec 2008 00:17:34 +0000

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By: Mark

Mark — Fri, 17 Oct 2008 03:32:50 +0000

Hi – for smaller companies I reckon http://www.revenuesolved.com is great.

I just stumbled on it the other day. It doesn’t do analysis on actual data, but instead asks you questions and then recommends networks based on your traffic etc.

By: FatTail Raises Fat Cash Round For Ad Inventory Management

FatTail Raises Fat Cash Round For Ad Inventory Management — Wed, 15 Oct 2008 19:03:04 +0000

[...] TC Share and Enjoy: [...]

By: October 15, 2008 | next media update

October 15, 2008 | next media update — Wed, 15 Oct 2008 18:34:24 +0000

[...] Ross Levinsohn and Ted Meisel Put $3.5 Million Into FatTail for Ad Optimization TECHCRUNCH There’s always money in helping Websites make more money. FatTail tries to do that with its ad optimization software that tells Web publishers which ads and ad networks, in what combination, will give them the most ad dollars. The Southern California company, started in 2001 by math geeks who previously built a financial derivatives exchange, has bootstrapped itself until now. Source> [...]

By: FatTail lands $3.5M to streamline online advertising » VentureBeat

FatTail lands $3.5M to streamline online advertising » VentureBeat — Wed, 15 Oct 2008 18:23:57 +0000

[...] client base (totaling 500), which includes WebMD, Bloomberg and Orbitz, among other big names, according to TechCrunch. The service could come in handy as a digital consultant to steer smaller publishers through tough [...]

By: ping

ping — Wed, 15 Oct 2008 16:28:32 +0000

hahaha.

these randoms.

By: MyLocator.com

MyLocator.com — Wed, 15 Oct 2008 15:55:38 +0000

If it aint one adnetwork its another. Whats next mcdonalds and starbucks launching adnetworks. The adnetworks are all battling for the same premium niche inventory. This premium Inventory is bound to run dry, if it has not already, then what. This nor any of RV’s investments thus far is the “genie in the bottle” he so desperately wants. Keep lookin brotha’.

LookLocator.com- Because seeing is believing!

By: TravisV

TravisV — Wed, 15 Oct 2008 15:01:51 +0000

All of these ad networks / ad tuning “engines” sound exactly the same at face value. They all sound like the silver bullet for online fortunes. They all claim to be the secret sauce behind millions that their customers are making. They all have product diagrams where they are at the center of some virtuous advertising circle of life, the glue between the content publishers and advertisers. For all I know, these guys could be truly genius. But as someone investigating various ad platforms for publishers, they are all promising the same pie in the sky vision.

By: Krystalo

Krystalo — Wed, 15 Oct 2008 13:34:39 +0000

Who gives a shit?

By: Mike

Mike — Wed, 15 Oct 2008 12:36:07 +0000

seems like a competitor to pubmatic and rubicon project? do these type of guys even generate any revenue? unless they become there own ad network along with optimizing other ad inventory there is no real revenue opportunity for them.

By: FatTail raises $3.5M in Series A round | Startup Meme

FatTail raises $3.5M in Series A round | Startup Meme — Wed, 15 Oct 2008 12:16:49 +0000

[...] Orbitz. The system works with any ad server, and automates the Request for Proposal (RFP) process. Levinsohn was quoted as saying: “For a company who nobody has heard of, it has 500 clients. We like those odds. They [...]

By: Rudlopho Montana Montoya

Rudlopho Montana Montoya — Wed, 15 Oct 2008 11:57:56 +0000

Is it just for the big fish, or can sites under 20k alexa sign up also?

By: Osita Oo NWOYE

Osita Oo NWOYE — Wed, 15 Oct 2008 11:47:52 +0000

At least companies are still raising money.

By: JP

JP — Wed, 15 Oct 2008 11:30:12 +0000

From the website, it definitely looks like something a larger website/company would use that already gets a significant amount of traffic. Definitely appears to be a sophisticated analytics or BI tool. Are there things like that for smaller companies, like early stage?