Without much fanfare, Joost has finally turned on the browser version of its Web video service, as we noted it would last month. The new site is all based on Flash, and lets you watch old Bruce Lee flicks, Sci-Fi movies like The Fifth Element, and clips from Barely Political and Comedy Central.
The Flash site comes almost exactly a year after I wrote a post pointing out that Joost’s peer-to-peer software approach would not work and that it would have to switch over to Flash-based video, just like every other Web video service. People don’t want to have to launch a new piece of software to watch video on their computers. They want to watch it in their browsers (so they can quickly surf to another page when they realize how much the video they are watching sucks—or, if it doesn’t suck, quickly switch tabs when the boss walks by their desk).
It took Joost a year, but it has finally realized that the Web is where it’s at. Now all it has to do is compete with Hulu, YouTube, Veoh, DailyMotion, and the hundred other video sites out there.
Joost is all advertising-supported, and there are social elements like an activity stream showing you what all your friends are watching. Which is great, except that it assumes your friends are watching Joost. They aren’t.
(Hat tip to Gubatron).