appssavvy, a company that aims to help pair developers on social media platforms with advertisers and brands, has closed a $3.1 million Series A funding round led by TRUE Ventures. Also joining the round is About.com founder Scott Kurnit.
appssavvy reports that it has worked with 100 developers on the Facebook platform who account for 500 applications, as well as developers working on OpenSocial, Bebo, and a number of other social networks. Because there are so many developers and applications available across these social networks, it can be hard for advertisers to find an appropriate match for their brands. appssavvy acts as a middleman between these developers and major corporations like Fox and Adidas, giving developers ad revenue and offering brands targeted advertising.
appssavvy has a number of competitors, including SocialMedia, Lookery, and Cubics.