Comments on: Sugar High: Sugar Inc Launches API And IMDB For Fashion

By: tinyComb » Blog Archive » ShopStyle API Lets Developers Utilize Their Database Of Clothing And Accessories. Why This Was A Questionable Move

Tue, 02 Dec 2008 01:19:29 +0000

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By: Boris

Boris — Wed, 08 Oct 2008 07:17:23 +0000

I’m not a girl but am interested in what women find interesting. They make up more then 50% of all internet users after all. Everybody is optimizing their sites for Firefox and Mac users but when it comes to women most of us don’t have a clue.

And no, painting your site pink doesn’t do it…

By: Matt

Matt — Tue, 07 Oct 2008 17:35:07 +0000

Looks like Sugar is heavily betting on e-commerce and clicks and links to shopping. This sounds good and a good strategy- like Lucky Magazine. Very popular with young women.

However, it is no secret within publishers and agencies that the media side of sugar is a dismal failure. I just went over and took a quick look — something is SERIOUSLY WRONG AT SUGAR! The only ads I saw, including the home page were ShopStyle — self promotion on the most desirable spot??? And beat this- “Run your e-business, by Network Solution” Ha! May be its all the users TechCrunch is sending today, right? But seriously, that means most of their ads are cheap remnant from Ad Networks at $0.10 or are free retail CPC click based ads used to fill.

I think Sugar is a complete scam, hiding the numbers. All those impressions on gossip are not selling, and in a recession, they will simply be out of business. Take a look at US Weekly, Star or any other magazine they compete in print with. They have NO ADS!!! They make money from selling magazines — their sites are a failure.

I think Sequoia screwed up on this one — just because people like gossip, doesn’t mean it is a good business. Take a look at ValleyWag, they just laid of 60% of their people, AOL/TMZ, Sugar are next. Why? Gossip, Social Networking, Forums, and user blogs are simply the worst performing businesses for brands and have the lowest CPM’s.

The e-commerce seems like the only hope, so they need to move fast. The rest is not worth anything in this market.

By: Angela Wang

Angela Wang — Tue, 07 Oct 2008 14:55:18 +0000

How come pop sugar and it’s other confectionery friends haven’t ventured into the facebook goldmine?

By: YM Ousley

YM Ousley — Tue, 07 Oct 2008 11:04:45 +0000

There are female TC readers, not to mention those who are interested in pieces like this. Not just because they’re female, but for the reasons Michigan mentioned as well.

By: Fashion industry, Fashion industry news, Search for Fashion designer, To know what is Fashion designing, List of top fashion industry, Look for textile fashion, Search for garments industry, Scope for fashion industry India and world wide. | Fashion Cloth

Tue, 07 Oct 2008 10:53:48 +0000

[...] which can be used in any variety of applications. Here’s a breakdown of both announcements:Read more [...]

By: Rahul Dighe

Rahul Dighe — Tue, 07 Oct 2008 08:21:38 +0000

this is a proven business model, in the UK – ASOS (As Seen on Screen) http://www.asos.com has been around for a while and posting great growth rates. i’m happy that TC is posting posts about businesses that will eventually go and make some money

By: bp

bp — Tue, 07 Oct 2008 07:23:33 +0000

great post. Truly great stuff.

By: Michigan

Michigan — Tue, 07 Oct 2008 06:22:56 +0000

Right, except for the fact that their network was built out utilizing exactly the kind of things that readers of TC / entrepreneurs would be wise to emulate:

- network of low-cost, niche communities
- Built on low cost Drupal framework
- Cross-functional marketing to adjacent communities

Sugar has rarely put a foot wrong. To say that it’s not of interest to TC is out of touch with the facts at hand.

By: Patricia

Patricia — Tue, 07 Oct 2008 05:42:19 +0000

I should add…. Sugar media is probably one of the most successful modern day start up media companies to date, love it or leave it. If you hear people at top level M&A, industry, etc. talk about sucesses in the market, Sugar comes up. I know everybody says that PopSugar is still it’s main draw and that all that fat traffic they boast isn’t carrying to the other sites on the platform but still. They’re not doing bad.

By: Patricia

Patricia — Tue, 07 Oct 2008 05:40:23 +0000

IMDB for fashion would be a listing of stylists and photographers who create or service projects in the fashion industry….

By: Bryce

Bryce — Tue, 07 Oct 2008 05:37:21 +0000

I hate to break it to you, but women use the Internet too. And it’s quite a chauvinistic attitude to suggest that “TC reader[s]” wouldn’t be interested in hearing about a website that is aimed at women. I, for one, welcome all women to the Internet, it’s fun in here.

By: krismet

krismet — Tue, 07 Oct 2008 05:26:46 +0000

this is great and about time! can’t wait to see the fashion db.

By: sexy Boris

sexy Boris — Tue, 07 Oct 2008 05:09:46 +0000

I think this is a great idea. Social networking for fashion and a way for people to view the vast amount of fashion out there in an organized way. This market is huge fellas.

Also someone mentioned vogue, style, marie clarie… Yes they are fashion, but they are stuck in the magazine business model on the internet. They have no clue how to leverage IT technologies on the internet. Perhaps a company like Sugar Inc will grow so much as to have its own magazine content as well, by just hiring more fashion writers….

By: Sean

Sean — Tue, 07 Oct 2008 04:28:45 +0000

Oh, you mean the 2 whole people on the planet that are actually going to do that? Yeah, makes sense to clutter the front page with a story with such large appeal.

By: TechCrunch Japanese アーカイブ » シュガー・ハイ：Sugar Incが、ファッションのためのAPIとIMDBを公開

TechCrunch Japanese アーカイブ » シュガー・ハイ：Sugar Incが、ファッションのためのAPIとIMDBを公開 — Tue, 07 Oct 2008 03:58:54 +0000

[...] [原文へ] [...]

By: ShopStyle API Lets Developers Utilize Their Database Of Clothing And Accessories. Why This Was A Questionable Move | tinyCrunch

Tue, 07 Oct 2008 03:21:39 +0000

[...] TC Share and Enjoy: [...]

By: PopLocator.com

PopLocator.com — Tue, 07 Oct 2008 03:15:51 +0000

i second the motion and would like to elect blahgirls as my tc personal favorite.

By: jason@tinycrunch

jason@tinycrunch — Tue, 07 Oct 2008 03:11:11 +0000

If you can market it to the MTV Sweet 16 demo, then you have a good chance, but what developer wants to takke that mess of a group on.

By: Daehee

Daehee — Tue, 07 Oct 2008 03:03:22 +0000

If CelebStyle is based on affiliate commission from linked shops like DKNY and Forever 21 that is an amazing business model they have created.

By: Mogilny

Mogilny — Tue, 07 Oct 2008 02:59:57 +0000

Question, what % of people who watch these show can afford to buy these ridiculously expensive outfits?

By: munge

munge — Tue, 07 Oct 2008 02:45:12 +0000

techcrunch investment in sugar pay back.

By: Dan

Dan — Tue, 07 Oct 2008 02:34:09 +0000

No worries. =)

By: Jason Kincaid

Jason Kincaid — Tue, 07 Oct 2008 02:32:03 +0000

You’re right, fixed it.

By: Dan

Dan — Tue, 07 Oct 2008 02:26:09 +0000

I think Sugar bought StarBrand not StarStyle (a competitor).