Comments on: BlackArrow Raises $20 Million For On-Demand TV Advertising

By: TechStartups.com is a blog aimed to bring you more than just internet products or internet related companies.

Mon, 06 Oct 2008 20:41:03 +0000

[...] wares via digital video recorders (DVRs), Web-enabled TV systems and online video, has just landed $20 million in additional funding from Cisco, Comcast, Intel and other [...]

By: October 6, 2008 | next media update

October 6, 2008 | next media update — Mon, 06 Oct 2008 18:37:07 +0000

[...] BlackArrow Raises $20 Million for On-Demand TV Advertising TECH CRUNCH TV advertising doesn’t have to be just on TV. That’s the premise behind BlackArrow , a startup that caters to the cable industry by offering a way to place ads on broadband Web video, on-demand TV, and digital-video recorders (with unskippable ads). The company is announcing a new $20 million round of funding from existing investors Cisco Systems., Comcast Interactive Capital, Intel Capital, Mayfield Fund and Polaris Venture Partners Source> [...]

By: BlackArrow Raises $20M For Bundled TV/Web Advertising Packages

BlackArrow Raises $20M For Bundled TV/Web Advertising Packages — Mon, 06 Oct 2008 17:19:10 +0000

[...] TC Share and Enjoy: [...]

By: "www.ShawnDrewry.com"

"www.ShawnDrewry.com" — Mon, 06 Oct 2008 15:36:34 +0000

I’d like to see how fast they get a sweet ROI, so i can invest in that company

By: John Fitzsimmons

John Fitzsimmons — Mon, 06 Oct 2008 15:09:25 +0000

In my experience, when people watch TV they don’t really respond to advertising. It’s taken as more of an annoyance. However, Search advertising is the exact opposite. When people are actually looking for something the advert is effective.

So I think the next ‘big’ deal in TV advertising will combine with the concept of search marketing to allow people to pause shows and “search” for things they see or hear about during the actual program.

Now if someone would like to give me $20 million I’d be happy to spear head that project. ;P

Meanwhile, congrats to BlackArrow – can’t wait to be irritated by your technology.

By: Paul

Paul — Mon, 06 Oct 2008 11:25:02 +0000

care to expand upon this?

By: 华芳

华芳 — Mon, 06 Oct 2008 08:48:04 +0000

华人读者喊我一声

By: BlackArrow raises $20M in investing | Startup Meme

BlackArrow raises $20M in investing | Startup Meme — Mon, 06 Oct 2008 08:40:45 +0000

[...] offering a way to place ads on broadband Web video, on-demand TV, and digital-video recorders. The round of funding was led by existing investors Cisco Systems, Comcast Interactive Capital, Intel Capital, Mayfield [...]

By: BlackArrow recibe 20M

BlackArrow recibe 20M — Mon, 06 Oct 2008 08:19:29 +0000

[...] BlackArrow, una startup que permite a las cadenas de televisión por cable la posibilidad de poner sus anuncios en la web, televisión bajo demanda y grabadores de vídeo digital (con anuncios que no se pueden saltar) ha recibido una inversión de 20 millones de dólares. [...]

By: George

George — Mon, 06 Oct 2008 05:54:18 +0000

I’m pro anything that makes internet advertising more competitive and legit. Its stealing market share from other mediums but it can’t happen quick enough for me.

By: Derrick

Derrick — Mon, 06 Oct 2008 05:48:34 +0000

Congratulations to them for raising the money. But I think they have got a long way to go to make a big spalsh in this crowded market.

By: Touche_Touche

Touche_Touche — Mon, 06 Oct 2008 05:37:30 +0000

Touche’ Touche’ Julie Julie

By: Talk

Talk — Mon, 06 Oct 2008 04:33:36 +0000

The best way is to put a price on the ad you are receiving.

By: juliejulie

juliejulie — Mon, 06 Oct 2008 04:24:29 +0000

Wow, cool. I will tell some of my big-wig cable friends about this. Maybe they know about BlackArrow already, but this is just the kind of tasty tidbit of information I like to store away for cocktail parties…makes me seem so smart.

“What do you think of BlackArrow?” I’ll say, over a dry, vodka martini some evening.

“Oh, juliejuile,” they’ll gush, “tell us more! You know everything!”

“I read TechCrunch,” I’ll say smartly, yet smugly.

By: Nancy Heller

Nancy Heller — Mon, 06 Oct 2008 04:12:07 +0000

What we really, really need powerful software capable of effectively blocking annoying ads [all of them] from ALL media. A neat feature could be replacing the ads with pleasant screen pictures [of our kids or pets, flowers, etc] plus the music we like.
Now that TV is creeping into our computer monitors, this could be the start of a great company: millions of fed up viewers would buy the software!
Fellow entrepreneurs out there: this is really a market need!!!