YouTube has launched a new feature as part of its Insight tool for content creators that allows members to visually examine exactly where in their videos their viewers gain and lose interest. The new feature, called Hot Spots, displays the dropoff data in a dynamic graph that can be viewed alongside the original video.
To determine which points in a video are “hot”, Hot Spots compares each video to other videos of similar length on YouTube - if people are leaving more quickly than average at a given time, you’ll know you have some tweaking to do. The site also tracks rewind and fast forward data, so you can see if viewers are repeatedly watching a certain segment.
There are a number of obvious applications for the new feature: publishers can objectively determine which segments of the video are the most appealing, and edit their content accordingly. Advertisers can use multiple YouTube videos to run different versions of an ad to see which ones are the most effective. Other users will likely find more creative applications - I wouldn’t be surprised to see a comedian test out a stream of jokes to see which ones bomb.
You can read more about the announcement here.
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It’s called YouTube viewer ship jump snitching…lol
maybe if they applied these analysis to there cyberspam garbled search results we could have a innovaton in search. dont hold your breath.
cyberspam search results and adwidgets is all there concerned about and it shows.
EngineLocator.com
I’ll hope they add this as a premium feature. To gain some revenue. It’s kind of a worthless feature for us regular users, but I can imagine it’ll become really useful for publishers and hardcore users.
It is interesting that YouTube is adding this and making the announcement only a day or so after Visible Measures announces their deal with MTVN.
Being able to track what people watch is critical to evaluating how effective your content is. Measuring across a large viewing population is interesting, but in some cases you want to measure at the individual level.
At Wistia ( http://wistia.com ), we provide a private video sharing platform for businesses that allow them to see the actual actions individual users take while watching the videos. If I share a new product demo video with my prospect, Bob, I can see exactly which parts of the video Bob watched, which parts he didn’t, and which parts he watched multiple times. Next time I talk to him, I’ll know exactly what he has seen and how engaged he is with our new product release.
To see a brief demo of our video engagement tracking, check out: ( http://wistia.com/tracking ).
perfect, I’ve been waiting for something like this. I hope youtube keeps it free.
http://gatesandjobs.blogspot.com/
Nice feature!
I think this feature will provide great benefit down the road for advertising. It appears that you can essentially have a screening remotely and get some solid data out of it. Just another tool that companies can use.
This tool will ultimately help content creators create better content by getting the viewer feedback.
This will in turn make the content more attractive to advertisers. At the end of the day, advertisers are looking for quality, and this will help them achieve quality.
yeah this is too good to give away for free
This feature would help the video marketers for sure in analyzing the bounce rate and in improving that. Thanks
Mudassir
http://www.socialmediaplex.com
It’s not turned on for me yet. Has anyone seen dates on this?
something about who you are:
http://neoviky.blogspot.com/20.....e-you.html
…….and the most disruptive idea in the world…
http://neoviky.blogspot.com/2008/09/inet.html
asad
Really great idea and I’m sure it will definitely increase the time publishers spend on YouTube.
@Ben Ruedlinger - Cool concept, but isn’t “business” kind of vague? There are few businesses videos that would be wasted on YouTube. One of the exceptions to this is DEFINITELY Real Estate.
ZipvoJames (http://twitter.com/zipvojames) had implemented this in the Zipvo Platinum service (http://www.zipvoplatinum.com) the beginning of this month and the agents are loving it.
glanceguide.com measures online videos as well, works with almost any flash media player
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Hot spots are a Nice feature! but YouTube must provide in the future more deep stats, I think Google should include video stats in Google Analytics