In a move that could start a new wave in PC sales, Dell and Paramount Pictures today announced that they have signed a joint venture that will see “Iron Man” come pre-loaded on Dell computers for anyone who wishes to order the unit.
So far, the details of the deal are a bit disappointing. Paramount is the only studio that has signed on and “Iron Man” is the only film being offered. Dell claims that more titles will eventually be offered during the purchase process, but for now, it looks like Dell and the studios have a “wait and see” attitude to decide if they want to move forward with a broader strategy.
“Iron Man” will be offered on Dell’s Inspiron, Studio, and XPS models and can be added as an option during the purchasing process. Much like the DVD, the film pre-installed on Dell computers will run you $20 and feature the bonus footage contained on the DVD. More importantly, you can burn the movie onto a DVD, but there’s one catch: you can only do that once.
The option to add “Iron Man” to Dell computers is available now.
Dell is larger than life!
Really? A new wave?
1. Pretty sure Sony has been offering preloaded movies on their VAIO’s for years… not sure how much sales growth could be attributed to the movies.
2. Get rid of the DRM. Please. I spend $20 to have this on my computer, burn it, scratch the disc, and then?
No way new sales will result from this.
Wow! haha who cares
I see what they are trying to do, but it won’t work.
http://gatesand...s.blogspot.com/
I never post comments but JESUS TechCrunch. Are you seriously saying that a $20 movie is going to jack laptop sales. Get your head out of your ass.
I can’t imagine paying $800+ for a $20 movie.
You’ll never actually see your movie on a dell because… {seesmic_video:{”url_thumbnail”:{”value”:”http://t.seesmic.com/thumbnail/sS6F8Iedqu_th1.jpg”}”title”:{”value”:”You’ll never actually see your movie on a dell because… ”}”videoUri”:{”value”:”http://www.seesmic.com/video/YtpvlbbCnl”}}}
hp sucks ball too
Crapware : Dell :: Andrew : Techcrunch
Do you really think a new wave of sales is going to start because there is a $20 option to have a DRM-laden movie pre-installed on your Dell? BTW: You can buy the DVD for less than $20…maybe consumers will think about that??? Hmmm….
I know Apple tried this with U2 and I’m not sure if that promo specifically increased sales or not. I can’t imagine this really persuading anyone to use buy a Dell. I could see this as more of a benefit for the iPhone or iTouch, but a computer? What benefit will someone have with this? It seems like a wasted gimmick by Dell.
Craig
http://www.budgetpulse.com
super gay
Listen kids, load that shit with 100 movies and maybe that will entice me to get a new pc. jeesh!
This is horrible news. Could they put anymore crapware on these bloated PCs and make them run slower than a Windows98 laptop? Indeed, they can.
bad idea. I mean they could have picked a better movie at least.
The movies don’t do it for me. I would rather they give me options as to what software I do not want loaded on a machine. It is wrong for me to buy a machine that has advertising on it like AOL, Vonage, etc.
What is TechCrunch smoking? This ‘launch’ by Dell is a joke, we just posted about it on our blog–the post was entitled “Don’t launch when there’s nothing to launch.”
http://blog.cle...-to-launch.html
WOW oh my gawd. A Harvard MBA came up with this marketing strategy with help from a McKinnsey Consultant and I should be amazed by the great strategy… Oh Blimey where is the FIduciary responsibility
I’m in shock that Dell have actually thought this was a good idea. Jeez.
I’d rather buy the DVD itself than pay $20 extra for it on a laptop, to then have the hassle of burning it off (once only) onto a blank dvd. Shit, I could download it off the net and burn it if I wanted a crappy-looking disc.
What a joke. Someone’s getting desperate at Dell.
That’s a really good idea laptop is a +
Due to the trend of economic crisis happening globally, a lot of companies invent new marketing strategies such as the one shown above just to entice consumers to buy their product. However, I think this would only target a small market in the economic world because many computer users prefer to choose portability and speed over entertainment packages.
Gotta love Dell, they always come up with something