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	<title>Comments on: Whole Travel Launches Rating System To Keep Eco-Friendly Hotels Honest</title>
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	<link>http://www.techcrunch.com/2008/09/29/whole-travel-launches-rating-system-to-keep-hotels-green/</link>
	<description>Startup and Technology News</description>
	<lastBuildDate>Thu, 26 Nov 2009 21:11:47 -0800</lastBuildDate>
	
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		<title>By: CG</title>
		<link>http://www.techcrunch.com/2008/09/29/whole-travel-launches-rating-system-to-keep-hotels-green/comment-page-1/#comment-2516924</link>
		<dc:creator>CG</dc:creator>
		<pubDate>Wed, 29 Oct 2008 13:53:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=22784#comment-2516924</guid>
		<description>I agree that steps taken in the direction of becoming greener is a good thing.  I also agree with the comment earlier that this type of business is difficult to monetize without advertising whereas the other big green travel website, www.rezhub.com, has the complete booking foundation completed.  This business model makes a lot more sense to me.</description>
		<content:encoded><![CDATA[<p>I agree that steps taken in the direction of becoming greener is a good thing.  I also agree with the comment earlier that this type of business is difficult to monetize without advertising whereas the other big green travel website, <a href="http://www.rezhub.com" rel="nofollow"></a><a href='http://www.rezhub.com'>http://www.rezhub.com</a>, has the complete booking foundation completed.  This business model makes a lot more sense to me.</p>
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		<title>By: WholeTravel proposes an eco-friendly hotel search - nicolas leroy</title>
		<link>http://www.techcrunch.com/2008/09/29/whole-travel-launches-rating-system-to-keep-hotels-green/comment-page-1/#comment-2490574</link>
		<dc:creator>WholeTravel proposes an eco-friendly hotel search - nicolas leroy</dc:creator>
		<pubDate>Fri, 03 Oct 2008 17:48:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=22784#comment-2490574</guid>
		<description>[...] TechCrunch (emphasis is mine): The “green” incarnation of travel, called ecotourism, mandates that [...]</description>
		<content:encoded><![CDATA[<p>[...] TechCrunch (emphasis is mine): The “green” incarnation of travel, called ecotourism, mandates that [...]</p>
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		<title>By: Verifying A Hotel&#8217;s Green Claims : GreenStrides - sustainability info for green living</title>
		<link>http://www.techcrunch.com/2008/09/29/whole-travel-launches-rating-system-to-keep-hotels-green/comment-page-1/#comment-2489413</link>
		<dc:creator>Verifying A Hotel&#8217;s Green Claims : GreenStrides - sustainability info for green living</dc:creator>
		<pubDate>Thu, 02 Oct 2008 14:24:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=22784#comment-2489413</guid>
		<description>[...] trip is really as green, or sustainable, as it claims? Check out this interesting blog post on Tech Crunch which explains a new green rating system, launched by Whole Travel, designed to verify a [...]</description>
		<content:encoded><![CDATA[<p>[...] trip is really as green, or sustainable, as it claims? Check out this interesting blog post on Tech Crunch which explains a new green rating system, launched by Whole Travel, designed to verify a [...]</p>
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		<title>By: Andy</title>
		<link>http://www.techcrunch.com/2008/09/29/whole-travel-launches-rating-system-to-keep-hotels-green/comment-page-1/#comment-2489169</link>
		<dc:creator>Andy</dc:creator>
		<pubDate>Thu, 02 Oct 2008 07:52:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=22784#comment-2489169</guid>
		<description>I totally endorse the idea of making business&#039; claims about their green credentials transparent and honest as it a) makes it easier for those who are telling the truth to stand out, b) stops the bullshit from others who claim to be green because they recycle their paper.

18 months ago, one of my businesses, TYF Eco Hotel, became the first organic hotel in Wales, and it&#039;s been an interesting journey. Our food, beer, wine and spirits are 100% organic except when we just can&#039;t find an organic alternative. We use 100% renewable electricity, give staff 2.5 days a year for community projects and are members of 1% for the Planet. It&#039;s not always easy, but it&#039;s one of the best business decisions I&#039;ve ever made.

As for Kyoto, the comments are fair - the deals that it proposes are way out of date and off-course in terms of delivering the equity and security that are needed. For a robust and practical perspective, have a look at Aubrey Meyer&#039;s work on Contraction and Convergence www.gci.org.uk 

It&#039;s interesting to see a &#039;flights&#039; tab at No 2 position in the whole travel site - taking one long distance would double my carbon footprint. If we&#039;re serious about staying within CO2 limits that avoid the worst probabilities of dangerous climate change, we need, as a minimum to &#039;flatline&#039; emissions from aviation: no airport growth, no more flights, and a distribution of existing availability so that&#039;s equitable. It doesn&#039;s seem reasonable to have &#039;green&#039; and &#039;flights&#039; on so many websites that promote tourism that&#039;s good for the planet.</description>
		<content:encoded><![CDATA[<p>I totally endorse the idea of making business&#8217; claims about their green credentials transparent and honest as it a) makes it easier for those who are telling the truth to stand out, b) stops the bullshit from others who claim to be green because they recycle their paper.</p>
<p>18 months ago, one of my businesses, TYF Eco Hotel, became the first organic hotel in Wales, and it&#8217;s been an interesting journey. Our food, beer, wine and spirits are 100% organic except when we just can&#8217;t find an organic alternative. We use 100% renewable electricity, give staff 2.5 days a year for community projects and are members of 1% for the Planet. It&#8217;s not always easy, but it&#8217;s one of the best business decisions I&#8217;ve ever made.</p>
<p>As for Kyoto, the comments are fair &#8211; the deals that it proposes are way out of date and off-course in terms of delivering the equity and security that are needed. For a robust and practical perspective, have a look at Aubrey Meyer&#8217;s work on Contraction and Convergence <a href="http://www.gci.org.uk" rel="nofollow"></a><a href='http://www.gci.org.uk'>http://www.gci.org.uk</a> </p>
<p>It&#8217;s interesting to see a &#8216;flights&#8217; tab at No 2 position in the whole travel site &#8211; taking one long distance would double my carbon footprint. If we&#8217;re serious about staying within CO2 limits that avoid the worst probabilities of dangerous climate change, we need, as a minimum to &#8216;flatline&#8217; emissions from aviation: no airport growth, no more flights, and a distribution of existing availability so that&#8217;s equitable. It doesn&#8217;s seem reasonable to have &#8216;green&#8217; and &#8216;flights&#8217; on so many websites that promote tourism that&#8217;s good for the planet.</p>
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		<title>By: links for 2008-10-1 &#171; Ferrar</title>
		<link>http://www.techcrunch.com/2008/09/29/whole-travel-launches-rating-system-to-keep-hotels-green/comment-page-1/#comment-2488005</link>
		<dc:creator>links for 2008-10-1 &#171; Ferrar</dc:creator>
		<pubDate>Wed, 01 Oct 2008 07:46:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=22784#comment-2488005</guid>
		<description>[...] Whole Travel Launches Rating System To Keep Eco-Friendly Hotels Honest [TechCrunch] The “green” incarnation of travel, called ecotourism, mandates that travelers minimize their cultural, economic, and environmental impacts as much as possible to promote sustainability. (tags: sustainability travel eco) [...]</description>
		<content:encoded><![CDATA[<p>[...] Whole Travel Launches Rating System To Keep Eco-Friendly Hotels Honest [TechCrunch] The “green” incarnation of travel, called ecotourism, mandates that travelers minimize their cultural, economic, and environmental impacts as much as possible to promote sustainability. (tags: sustainability travel eco) [...]</p>
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		<title>By: Travel Tips &#187; Blog Archive &#187; Travel Search Engine Results</title>
		<link>http://www.techcrunch.com/2008/09/29/whole-travel-launches-rating-system-to-keep-hotels-green/comment-page-1/#comment-2487763</link>
		<dc:creator>Travel Tips &#187; Blog Archive &#187; Travel Search Engine Results</dc:creator>
		<pubDate>Wed, 01 Oct 2008 02:45:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=22784#comment-2487763</guid>
		<description>[...] Whole Travel Launches Rating System To Keep Hotels Green [...]</description>
		<content:encoded><![CDATA[<p>[...] Whole Travel Launches Rating System To Keep Hotels Green [...]</p>
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		<title>By: Jordan</title>
		<link>http://www.techcrunch.com/2008/09/29/whole-travel-launches-rating-system-to-keep-hotels-green/comment-page-1/#comment-2487435</link>
		<dc:creator>Jordan</dc:creator>
		<pubDate>Tue, 30 Sep 2008 21:20:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=22784#comment-2487435</guid>
		<description>Wonderful idea, nicely executed. There are some great hotels in there that will fit nicely into a FlightBag.</description>
		<content:encoded><![CDATA[<p>Wonderful idea, nicely executed. There are some great hotels in there that will fit nicely into a FlightBag.</p>
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		<title>By: Whole Travel Beta is live! &#171; Whole Travel Blog</title>
		<link>http://www.techcrunch.com/2008/09/29/whole-travel-launches-rating-system-to-keep-hotels-green/comment-page-1/#comment-2487183</link>
		<dc:creator>Whole Travel Beta is live! &#171; Whole Travel Blog</dc:creator>
		<pubDate>Tue, 30 Sep 2008 17:56:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=22784#comment-2487183</guid>
		<description>[...] &#8220;Whole Travel Launches Rating System to Keep Eco-Friendly Hotels Honest&#8221;, TechCrunch [...]</description>
		<content:encoded><![CDATA[<p>[...] &#8220;Whole Travel Launches Rating System to Keep Eco-Friendly Hotels Honest&#8221;, TechCrunch [...]</p>
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		<title>By: Fiona</title>
		<link>http://www.techcrunch.com/2008/09/29/whole-travel-launches-rating-system-to-keep-hotels-green/comment-page-1/#comment-2487123</link>
		<dc:creator>Fiona</dc:creator>
		<pubDate>Tue, 30 Sep 2008 16:58:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=22784#comment-2487123</guid>
		<description>Congrats on your launch - I like the idea of rating how green hotels are. 
At TravelMuse we&#039;re also interested in promoting ecotourism http://www.travelmuse.com/sections/ecotourism

Good luck! 


Fiona</description>
		<content:encoded><![CDATA[<p>Congrats on your launch &#8211; I like the idea of rating how green hotels are.<br />
At TravelMuse we&#8217;re also interested in promoting ecotourism <a href="http://www.travelmuse.com/sections/ecotourism" rel="nofollow"></a><a href='http://www.travelmuse.com/sections/ecotourism'>http://www.trav...ions/ecotourism</a></p>
<p>Good luck! </p>
<p>Fiona</p>
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		<title>By: Matt</title>
		<link>http://www.techcrunch.com/2008/09/29/whole-travel-launches-rating-system-to-keep-hotels-green/comment-page-1/#comment-2487121</link>
		<dc:creator>Matt</dc:creator>
		<pubDate>Tue, 30 Sep 2008 16:58:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=22784#comment-2487121</guid>
		<description>It&#039;s 2008, link your logo to your home page and ditch the &#039;home&#039; link. Geez.</description>
		<content:encoded><![CDATA[<p>It&#8217;s 2008, link your logo to your home page and ditch the &#8216;home&#8217; link. Geez.</p>
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		<title>By: Web Laureate</title>
		<link>http://www.techcrunch.com/2008/09/29/whole-travel-launches-rating-system-to-keep-hotels-green/comment-page-1/#comment-2487116</link>
		<dc:creator>Web Laureate</dc:creator>
		<pubDate>Tue, 30 Sep 2008 16:55:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=22784#comment-2487116</guid>
		<description>it would be even better if i could understand the how the cost changes when i go green vs. when i do not.  i am poking around seeing if i can cost-effectively go on a greener vacation (extending my summer)...  http://web-poet.com/2008/09/30/sustainable/</description>
		<content:encoded><![CDATA[<p>it would be even better if i could understand the how the cost changes when i go green vs. when i do not.  i am poking around seeing if i can cost-effectively go on a greener vacation (extending my summer)&#8230;  <a href="http://web-poet.com/2008/09/30/sustainable/" rel="nofollow"></a><a href='http://web-poet.com/2008/09/30/sustainable/'>http://web-poet...30/sustainable/</a></p>
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		<title>By: Whole Travel, greening the travel industry &#124; Felipe&#8217;s World</title>
		<link>http://www.techcrunch.com/2008/09/29/whole-travel-launches-rating-system-to-keep-hotels-green/comment-page-1/#comment-2486871</link>
		<dc:creator>Whole Travel, greening the travel industry &#124; Felipe&#8217;s World</dc:creator>
		<pubDate>Tue, 30 Sep 2008 11:51:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=22784#comment-2486871</guid>
		<description>[...] Last night, a new travel site went live: WholeTravel, a portal for discovering sustainable travel opportunities. Well, they have been around since 2006, but they have redesigned and just relaunched their site today. And they&#8217;re off for a good start with an article on TechCrunch. [...]</description>
		<content:encoded><![CDATA[<p>[...] Last night, a new travel site went live: WholeTravel, a portal for discovering sustainable travel opportunities. Well, they have been around since 2006, but they have redesigned and just relaunched their site today. And they&#8217;re off for a good start with an article on TechCrunch. [...]</p>
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		<title>By: Felipe</title>
		<link>http://www.techcrunch.com/2008/09/29/whole-travel-launches-rating-system-to-keep-hotels-green/comment-page-1/#comment-2486866</link>
		<dc:creator>Felipe</dc:creator>
		<pubDate>Tue, 30 Sep 2008 11:46:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=22784#comment-2486866</guid>
		<description>Great job on the site. Good Luck!</description>
		<content:encoded><![CDATA[<p>Great job on the site. Good Luck!</p>
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		<title>By: obooble</title>
		<link>http://www.techcrunch.com/2008/09/29/whole-travel-launches-rating-system-to-keep-hotels-green/comment-page-1/#comment-2486842</link>
		<dc:creator>obooble</dc:creator>
		<pubDate>Tue, 30 Sep 2008 11:20:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=22784#comment-2486842</guid>
		<description>I think it is a great idea and yes there are a bunch of fellow there who are traveling green only.
So they picked a niche for their business and it is all right to me.</description>
		<content:encoded><![CDATA[<p>I think it is a great idea and yes there are a bunch of fellow there who are traveling green only.<br />
So they picked a niche for their business and it is all right to me.</p>
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		<title>By: Whole Travel Launches Rating System To Keep Eco-Friendly &#124; Latest Technology News - Business News And Expert Advice</title>
		<link>http://www.techcrunch.com/2008/09/29/whole-travel-launches-rating-system-to-keep-hotels-green/comment-page-1/#comment-2486832</link>
		<dc:creator>Whole Travel Launches Rating System To Keep Eco-Friendly &#124; Latest Technology News - Business News And Expert Advice</dc:creator>
		<pubDate>Tue, 30 Sep 2008 11:09:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=22784#comment-2486832</guid>
		<description>[...] article: Whole Travel Launches Rating System To Keep Eco-Friendly Hotels Honest From techcrunch Bookmark [...]</description>
		<content:encoded><![CDATA[<p>[...] article: Whole Travel Launches Rating System To Keep Eco-Friendly Hotels Honest From techcrunch Bookmark [...]</p>
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		<title>By: Whole Travel Launches Rating System &#124; Tech News - Business News And Social Networking</title>
		<link>http://www.techcrunch.com/2008/09/29/whole-travel-launches-rating-system-to-keep-hotels-green/comment-page-1/#comment-2486830</link>
		<dc:creator>Whole Travel Launches Rating System &#124; Tech News - Business News And Social Networking</dc:creator>
		<pubDate>Tue, 30 Sep 2008 11:02:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=22784#comment-2486830</guid>
		<description>[...] To receive a score, hotels first self-assign a rating based on how well they think they fare in each category. Whole Travel CEO Matthew Davies acknowledges that these scores will be biased, but believes that submitting a misleading score would actually hurt hotels in the long run, as readers of the site would be able to tag them as dishonest and discourage prospective customers. However, the site isn’t relying on good faith alone - it is also working with local non-profits around the world to verify rating for hotels in their regions. The site is also working with international non-profits like Sustainable Travel International, which has similar goals but is based on a “badge” system that hotels need to pay for to become accredited as Green.  More [...]</description>
		<content:encoded><![CDATA[<p>[...] To receive a score, hotels first self-assign a rating based on how well they think they fare in each category. Whole Travel CEO Matthew Davies acknowledges that these scores will be biased, but believes that submitting a misleading score would actually hurt hotels in the long run, as readers of the site would be able to tag them as dishonest and discourage prospective customers. However, the site isn’t relying on good faith alone &#8211; it is also working with local non-profits around the world to verify rating for hotels in their regions. The site is also working with international non-profits like Sustainable Travel International, which has similar goals but is based on a “badge” system that hotels need to pay for to become accredited as Green.  More [...]</p>
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		<title>By: Mark</title>
		<link>http://www.techcrunch.com/2008/09/29/whole-travel-launches-rating-system-to-keep-hotels-green/comment-page-1/#comment-2486787</link>
		<dc:creator>Mark</dc:creator>
		<pubDate>Tue, 30 Sep 2008 10:09:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=22784#comment-2486787</guid>
		<description>What a negative bunch of comments! I think the concept of using the customer community to ensure that &quot;ethical businesses&quot; live up to their name is a good one. It may not make millions, but may make a modest return. 

And its not fair to describe ecotourism as elitist (take woofing - www.wwoof.org - for example), or to generalise about the views of green types.

As to starting a business in a recession - not many of us have the luxury of choice.

The green business thing is slightly irritating, suggesting as it does that those of us who don&#039;t wear our ethics on our sleaves aren&#039;t ethical, but overall, its a force for good.</description>
		<content:encoded><![CDATA[<p>What a negative bunch of comments! I think the concept of using the customer community to ensure that &#8220;ethical businesses&#8221; live up to their name is a good one. It may not make millions, but may make a modest return. </p>
<p>And its not fair to describe ecotourism as elitist (take woofing &#8211; <a href="http://www.wwoof.org" rel="nofollow"></a><a href='http://www.wwoof.org'>http://www.wwoof.org</a> &#8211; for example), or to generalise about the views of green types.</p>
<p>As to starting a business in a recession &#8211; not many of us have the luxury of choice.</p>
<p>The green business thing is slightly irritating, suggesting as it does that those of us who don&#8217;t wear our ethics on our sleaves aren&#8217;t ethical, but overall, its a force for good.</p>
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		<title>By: glu</title>
		<link>http://www.techcrunch.com/2008/09/29/whole-travel-launches-rating-system-to-keep-hotels-green/comment-page-1/#comment-2486639</link>
		<dc:creator>glu</dc:creator>
		<pubDate>Tue, 30 Sep 2008 06:58:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=22784#comment-2486639</guid>
		<description>With the green trend at a standstill as the economy sinks dontcha think they coulda picked a better time than now to launch this shindig?</description>
		<content:encoded><![CDATA[<p>With the green trend at a standstill as the economy sinks dontcha think they coulda picked a better time than now to launch this shindig?</p>
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		<title>By: Poor Broke Student</title>
		<link>http://www.techcrunch.com/2008/09/29/whole-travel-launches-rating-system-to-keep-hotels-green/comment-page-1/#comment-2486617</link>
		<dc:creator>Poor Broke Student</dc:creator>
		<pubDate>Tue, 30 Sep 2008 06:05:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=22784#comment-2486617</guid>
		<description>Welcome Eco-bubble, with all due respect, I don&#039;t think this would be profitable. Deadpool.</description>
		<content:encoded><![CDATA[<p>Welcome Eco-bubble, with all due respect, I don&#8217;t think this would be profitable. Deadpool.</p>
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		<title>By: Peter Venkman</title>
		<link>http://www.techcrunch.com/2008/09/29/whole-travel-launches-rating-system-to-keep-hotels-green/comment-page-1/#comment-2486614</link>
		<dc:creator>Peter Venkman</dc:creator>
		<pubDate>Tue, 30 Sep 2008 06:02:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=22784#comment-2486614</guid>
		<description>Insanely stupid. Who cares? All these elitist green types with junk science make themselves feel better and push for GLOBAL arrangements such as the Kyoto Protocol which are damaging to developing nations.</description>
		<content:encoded><![CDATA[<p>Insanely stupid. Who cares? All these elitist green types with junk science make themselves feel better and push for GLOBAL arrangements such as the Kyoto Protocol which are damaging to developing nations.</p>
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		<title>By: triphow.com &#187; Hotel News - The Cheap, the Weird &#38; the Green</title>
		<link>http://www.techcrunch.com/2008/09/29/whole-travel-launches-rating-system-to-keep-hotels-green/comment-page-1/#comment-2486583</link>
		<dc:creator>triphow.com &#187; Hotel News - The Cheap, the Weird &#38; the Green</dc:creator>
		<pubDate>Tue, 30 Sep 2008 05:16:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=22784#comment-2486583</guid>
		<description>[...] here&#8217;s a nod to Whole Travel, a new travel site which has at least one innovation I like. TechCrunch review by Jason Kincaid says that &#8220;The site assigns each hotel with a score based on its [...]</description>
		<content:encoded><![CDATA[<p>[...] here&#8217;s a nod to Whole Travel, a new travel site which has at least one innovation I like. TechCrunch review by Jason Kincaid says that &#8220;The site assigns each hotel with a score based on its [...]</p>
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		<title>By: RahulC</title>
		<link>http://www.techcrunch.com/2008/09/29/whole-travel-launches-rating-system-to-keep-hotels-green/comment-page-1/#comment-2486570</link>
		<dc:creator>RahulC</dc:creator>
		<pubDate>Tue, 30 Sep 2008 04:56:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=22784#comment-2486570</guid>
		<description>I am eco-friendly in my own way, really donno if I want to know if the Marriot is paying $7.80 per hour to their employees. 

Well then there are people who will definitely use it !!!</description>
		<content:encoded><![CDATA[<p>I am eco-friendly in my own way, really donno if I want to know if the Marriot is paying $7.80 per hour to their employees. </p>
<p>Well then there are people who will definitely use it !!!</p>
]]></content:encoded>
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	<item>
		<title>By: Dealyzer</title>
		<link>http://www.techcrunch.com/2008/09/29/whole-travel-launches-rating-system-to-keep-hotels-green/comment-page-1/#comment-2486548</link>
		<dc:creator>Dealyzer</dc:creator>
		<pubDate>Tue, 30 Sep 2008 04:30:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=22784#comment-2486548</guid>
		<description>Good luck taking advantage of the whole GREEN thing! How trustworthy are these partnerships?</description>
		<content:encoded><![CDATA[<p>Good luck taking advantage of the whole GREEN thing! How trustworthy are these partnerships?</p>
]]></content:encoded>
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