Visible Measures, a Web video metrics company, announced today that it has closed a deal with MTV Networks that will see all of MTVN’s 340 destination video sites deploy Visible Measures’ metrics technology. The technology measures both viewer engagement (how many times a video is watched all the way through, at what part do viewers tend to drop off, what thumbnails result in the most plays) and video virality (how the it spreads across the Web and where else it is being watched).
The multi-year deal will see MTVN use the Visible Measures technology to build end-to-end online video performance metrics that will help MTVN better understand who is watching videos on its service and how to better exploit those users for advertising revenue.
Visible Measures’ technology will be deployed on all the major MTVN destinations including, MTV, VH1, CMT, Spike TV, and TV Land, to name a few.
I love your word choice: “exploit those users”. Can I sign up?
Is it a software licensing deal?
Why the hell won’t Google offer some analytic tool like this for free so as to maximize rates/returns for their partners?
Is the hope that enough major networks will want to go it alone that some will need to buy tools like this?
Because Google can’t use the information for their own benefit. Google gives the tools so they can mine the info and adjust their search results (often against you).
It is not like all google tools are the be all, end all of their product genres. Look at Google Analytics for web sites, it’s free, and yet thousands of people pay for other stats packages.
This is simply a story of a cool company with a good tool landing a big deal, so drop the google.