<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
		>
<channel>
	<title>Comments on: Elevator Pitch Friday: Brand Jury Lets You Vote For Ads</title>
	<atom:link href="http://www.techcrunch.com/2008/09/26/elevator-pitch-friday-brand-jury-lets-you-vote-for-ads/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.techcrunch.com/2008/09/26/elevator-pitch-friday-brand-jury-lets-you-vote-for-ads/</link>
	<description>Startup and Technology News</description>
	<lastBuildDate>Thu, 26 Nov 2009 16:17:08 -0800</lastBuildDate>
	
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
		<item>
		<title>By: Nick</title>
		<link>http://www.techcrunch.com/2008/09/26/elevator-pitch-friday-brand-jury-lets-you-vote-for-ads/comment-page-1/#comment-2493436</link>
		<dc:creator>Nick</dc:creator>
		<pubDate>Tue, 07 Oct 2008 01:05:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=22705#comment-2493436</guid>
		<description>Hey Brand Jury Guys. Seems as if there has been quite the pile-on about your idea. Which kinda stings my hide too because, well, my buddy and I have the exact same site. It&#039;s www.smite.tv and there is no beta (so, feel free to check it without giving up the precious @gmail.com). Plus, we have a Facebook app. http://apps.facebook.com/smitetv/

Let the good-humored competition begin.</description>
		<content:encoded><![CDATA[<p>Hey Brand Jury Guys. Seems as if there has been quite the pile-on about your idea. Which kinda stings my hide too because, well, my buddy and I have the exact same site. It&#8217;s <a href="http://www.smite.tv" rel="nofollow"></a><a href='http://www.smite.tv'>http://www.smite.tv</a> and there is no beta (so, feel free to check it without giving up the precious @gmail.com). Plus, we have a Facebook app. <a href="http://apps.facebook.com/smitetv/" rel="nofollow"></a><a href='http://apps.facebook.com/smitetv/'>http://apps.fac...ok.com/smitetv/</a></p>
<p>Let the good-humored competition begin.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Skinny Joe</title>
		<link>http://www.techcrunch.com/2008/09/26/elevator-pitch-friday-brand-jury-lets-you-vote-for-ads/comment-page-1/#comment-2489849</link>
		<dc:creator>Skinny Joe</dc:creator>
		<pubDate>Thu, 02 Oct 2008 22:24:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=22705#comment-2489849</guid>
		<description>Hey spammer what does this have to do with anything?</description>
		<content:encoded><![CDATA[<p>Hey spammer what does this have to do with anything?</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: The Jury&#8217;s out on video Brand advertising and Brand Jury &#8212; ZuluZulu</title>
		<link>http://www.techcrunch.com/2008/09/26/elevator-pitch-friday-brand-jury-lets-you-vote-for-ads/comment-page-1/#comment-2489480</link>
		<dc:creator>The Jury&#8217;s out on video Brand advertising and Brand Jury &#8212; ZuluZulu</dc:creator>
		<pubDate>Thu, 02 Oct 2008 15:49:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=22705#comment-2489480</guid>
		<description>[...] some more doubts about this service, doubts that were also voiced (more clearly) by some of the commentators on the Techcrunch post. AliB - September 26th, 2008 at 2:17 pm [...]</description>
		<content:encoded><![CDATA[<p>[...] some more doubts about this service, doubts that were also voiced (more clearly) by some of the commentators on the Techcrunch post. AliB &#8211; September 26th, 2008 at 2:17 pm [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Fatknuckle</title>
		<link>http://www.techcrunch.com/2008/09/26/elevator-pitch-friday-brand-jury-lets-you-vote-for-ads/comment-page-1/#comment-2485921</link>
		<dc:creator>Fatknuckle</dc:creator>
		<pubDate>Mon, 29 Sep 2008 17:01:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=22705#comment-2485921</guid>
		<description>No worries. Best of luck.</description>
		<content:encoded><![CDATA[<p>No worries. Best of luck.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Sekhar Ravinutala</title>
		<link>http://www.techcrunch.com/2008/09/26/elevator-pitch-friday-brand-jury-lets-you-vote-for-ads/comment-page-1/#comment-2485849</link>
		<dc:creator>Sekhar Ravinutala</dc:creator>
		<pubDate>Mon, 29 Sep 2008 15:50:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=22705#comment-2485849</guid>
		<description>OK, I&#039;ll take your word for it. My point/opinion is that your site is more useful qualitatively (written feedback by viewers) than quantitatively (rating stats). Qualitative feedback is definitely useful because it usually brings up points the advertiser never thought of. I&#039;ve presented my videos to audiences and have ALWAYS found discovered stuff like aspects that aren&#039;t clear to them (i.e., where the audience don&#039;t &quot;get&quot; the ad). If I were you, I&#039;d be pushing that part more than the rating stats. It&#039;s like having focus group screenings. The crowd-sourcing oriented quantitative voting feedback might work in businesses like Threadless, but not so much for ads IMO. Clever name, BTW.</description>
		<content:encoded><![CDATA[<p>OK, I&#8217;ll take your word for it. My point/opinion is that your site is more useful qualitatively (written feedback by viewers) than quantitatively (rating stats). Qualitative feedback is definitely useful because it usually brings up points the advertiser never thought of. I&#8217;ve presented my videos to audiences and have ALWAYS found discovered stuff like aspects that aren&#8217;t clear to them (i.e., where the audience don&#8217;t &#8220;get&#8221; the ad). If I were you, I&#8217;d be pushing that part more than the rating stats. It&#8217;s like having focus group screenings. The crowd-sourcing oriented quantitative voting feedback might work in businesses like Threadless, but not so much for ads IMO. Clever name, BTW.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Bill Nones</title>
		<link>http://www.techcrunch.com/2008/09/26/elevator-pitch-friday-brand-jury-lets-you-vote-for-ads/comment-page-1/#comment-2485458</link>
		<dc:creator>Bill Nones</dc:creator>
		<pubDate>Mon, 29 Sep 2008 04:08:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=22705#comment-2485458</guid>
		<description>Fatknuckle,

Great, great analysis/feedback/questions....thanks!

We have spent a lot of time considering your concerns, as they were concerns for us as well.  We&#039;re confident that we have tailored a code that will promote substantive feedback beyond mere voting, and while I&#039;d love to divulge some of our features, we&#039;re skunk-working as much of our code as possible in order to protect the time and effort we have put into the project.

If you are interested in seeing what we&#039;ll be offering, drop me a note and I&#039;d be happy to see if we can extend some pre-beta invites to truly interested parties.  Regardless, we&#039;ve made the site as transparent as possible so once it is live, all your questions will be answered.

Thanks, though, for the great feedback.  Whether or not you like the idea, I really do appreciate your willingness to spend your time offering your commentary.

Regards,

Bill Nones</description>
		<content:encoded><![CDATA[<p>Fatknuckle,</p>
<p>Great, great analysis/feedback/questions&#8230;.thanks!</p>
<p>We have spent a lot of time considering your concerns, as they were concerns for us as well.  We&#8217;re confident that we have tailored a code that will promote substantive feedback beyond mere voting, and while I&#8217;d love to divulge some of our features, we&#8217;re skunk-working as much of our code as possible in order to protect the time and effort we have put into the project.</p>
<p>If you are interested in seeing what we&#8217;ll be offering, drop me a note and I&#8217;d be happy to see if we can extend some pre-beta invites to truly interested parties.  Regardless, we&#8217;ve made the site as transparent as possible so once it is live, all your questions will be answered.</p>
<p>Thanks, though, for the great feedback.  Whether or not you like the idea, I really do appreciate your willingness to spend your time offering your commentary.</p>
<p>Regards,</p>
<p>Bill Nones</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Fatknuckle</title>
		<link>http://www.techcrunch.com/2008/09/26/elevator-pitch-friday-brand-jury-lets-you-vote-for-ads/comment-page-1/#comment-2485402</link>
		<dc:creator>Fatknuckle</dc:creator>
		<pubDate>Mon, 29 Sep 2008 02:15:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=22705#comment-2485402</guid>
		<description>Bill,
The only problem with your assumption (and its quite a large one) is that people aren&#039;t going to take the time to tell the content producer that an advertisement is &quot;good&quot; or &quot;bad.&quot; They  simply will vote with their pocketbooks.

Not to mention if I am a content producer why would I use this as a defining measure of efficacy?  Say I post something to brandjury, everyone tells me it sucks. Thats a response of small subset of a defined target base which may or may not be who I am going after for a client so it i inconsequential to me anyway.

So in effect it becomes useless from the user standpoint (I&#039;m subjecting myself to ads without anything in return) and from a producer standpoint ( I am getting nothing but a simple emotional response from an undefined demographic.)

Now if there is a large  user base in a variety of demographics and you have managed to  find a unique data binding path between users/responses and  content) then its a whole different animal and could be useful. But thats a pretty big if given even the gorillas haven&#039;t been able to do particularily well (but the goog is certainly trying)

I dig the name though.</description>
		<content:encoded><![CDATA[<p>Bill,<br />
The only problem with your assumption (and its quite a large one) is that people aren&#8217;t going to take the time to tell the content producer that an advertisement is &#8220;good&#8221; or &#8220;bad.&#8221; They  simply will vote with their pocketbooks.</p>
<p>Not to mention if I am a content producer why would I use this as a defining measure of efficacy?  Say I post something to brandjury, everyone tells me it sucks. Thats a response of small subset of a defined target base which may or may not be who I am going after for a client so it i inconsequential to me anyway.</p>
<p>So in effect it becomes useless from the user standpoint (I&#8217;m subjecting myself to ads without anything in return) and from a producer standpoint ( I am getting nothing but a simple emotional response from an undefined demographic.)</p>
<p>Now if there is a large  user base in a variety of demographics and you have managed to  find a unique data binding path between users/responses and  content) then its a whole different animal and could be useful. But thats a pretty big if given even the gorillas haven&#8217;t been able to do particularily well (but the goog is certainly trying)</p>
<p>I dig the name though.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Bill Nones</title>
		<link>http://www.techcrunch.com/2008/09/26/elevator-pitch-friday-brand-jury-lets-you-vote-for-ads/comment-page-1/#comment-2485312</link>
		<dc:creator>Bill Nones</dc:creator>
		<pubDate>Sun, 28 Sep 2008 23:57:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=22705#comment-2485312</guid>
		<description>Eric,

Let me state, for the record, that no one associated with Brand Jury is posting under assumed names here.  While I appreciate your willingness to participate in the conversation, I&#039;d politely ask that you present hard evidence to back up your accusations before making them again.

If anyone from Brand Jury posts here, you will know by virtue of a clear admission of the fact.  If you have reason to believe otherwise, present your evidence so that I can determine if, indeed, someone is using an assumed name.  

Otherwise, I&#039;d ask you to consider the not-so-remote possibility that there are people in this world with opinions different than yours.  As hard as you may find it to believe, not everyone views Brand Jury in the same way that you do.  

If you dislike us, I would greatly appreciate some substantive feedback.  Let us know why you don&#039;t like us, and let us see if there is a way that we can fix whatever you think is broken.  But please refrain from hurling unfounded accusations around, it serves no purpose whatsoever.

Thanks,

Bill Nones</description>
		<content:encoded><![CDATA[<p>Eric,</p>
<p>Let me state, for the record, that no one associated with Brand Jury is posting under assumed names here.  While I appreciate your willingness to participate in the conversation, I&#8217;d politely ask that you present hard evidence to back up your accusations before making them again.</p>
<p>If anyone from Brand Jury posts here, you will know by virtue of a clear admission of the fact.  If you have reason to believe otherwise, present your evidence so that I can determine if, indeed, someone is using an assumed name.  </p>
<p>Otherwise, I&#8217;d ask you to consider the not-so-remote possibility that there are people in this world with opinions different than yours.  As hard as you may find it to believe, not everyone views Brand Jury in the same way that you do.  </p>
<p>If you dislike us, I would greatly appreciate some substantive feedback.  Let us know why you don&#8217;t like us, and let us see if there is a way that we can fix whatever you think is broken.  But please refrain from hurling unfounded accusations around, it serves no purpose whatsoever.</p>
<p>Thanks,</p>
<p>Bill Nones</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Bill Nones</title>
		<link>http://www.techcrunch.com/2008/09/26/elevator-pitch-friday-brand-jury-lets-you-vote-for-ads/comment-page-1/#comment-2485306</link>
		<dc:creator>Bill Nones</dc:creator>
		<pubDate>Sun, 28 Sep 2008 23:49:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=22705#comment-2485306</guid>
		<description>is for Fantastic?  

I agree.  Thanks for the positive feedback!

Bill Nones</description>
		<content:encoded><![CDATA[<p>is for Fantastic?  </p>
<p>I agree.  Thanks for the positive feedback!</p>
<p>Bill Nones</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Bill Nones</title>
		<link>http://www.techcrunch.com/2008/09/26/elevator-pitch-friday-brand-jury-lets-you-vote-for-ads/comment-page-1/#comment-2485303</link>
		<dc:creator>Bill Nones</dc:creator>
		<pubDate>Sun, 28 Sep 2008 23:48:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=22705#comment-2485303</guid>
		<description>Jason,

By using Brand Jury, you can have a direct impact on how the ads that you are forced to watch in the future are presented to you.  

You currently have two options - suffer through the ads you already see, or take great lengths to avoid them.  We are presenting a third option -- tell the advertisers how they can better reach you.  

Advertising is a fact of life, and you can&#039;t avoid it.  But that doesn&#039;t mean you can&#039;t have a say in how it is executed.  Just don&#039;t expect advertisers to &quot;lighten up&quot; on their own accord.

Thanks,

Bill Nones</description>
		<content:encoded><![CDATA[<p>Jason,</p>
<p>By using Brand Jury, you can have a direct impact on how the ads that you are forced to watch in the future are presented to you.  </p>
<p>You currently have two options &#8211; suffer through the ads you already see, or take great lengths to avoid them.  We are presenting a third option &#8212; tell the advertisers how they can better reach you.  </p>
<p>Advertising is a fact of life, and you can&#8217;t avoid it.  But that doesn&#8217;t mean you can&#8217;t have a say in how it is executed.  Just don&#8217;t expect advertisers to &#8220;lighten up&#8221; on their own accord.</p>
<p>Thanks,</p>
<p>Bill Nones</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Bill Nones</title>
		<link>http://www.techcrunch.com/2008/09/26/elevator-pitch-friday-brand-jury-lets-you-vote-for-ads/comment-page-1/#comment-2485298</link>
		<dc:creator>Bill Nones</dc:creator>
		<pubDate>Sun, 28 Sep 2008 23:42:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=22705#comment-2485298</guid>
		<description>Engle,

Dunno if you like to have your consumer activities dictated by images burned into your mind, but I know that I prefer to use a less biased and more informative approach when making purchases.

For people who like being told how to spend their money, I suppose Brand Jury has no utility.  But for those who are unwilling to let advertising continue to infect every aspect of their lives in order to brainwash them, Brand Jury will allow them to talk back and let their voices be heard.

Please let me know if you have any suggestions...I&#039;d like to hear them.

Thanks,

Bill Nones</description>
		<content:encoded><![CDATA[<p>Engle,</p>
<p>Dunno if you like to have your consumer activities dictated by images burned into your mind, but I know that I prefer to use a less biased and more informative approach when making purchases.</p>
<p>For people who like being told how to spend their money, I suppose Brand Jury has no utility.  But for those who are unwilling to let advertising continue to infect every aspect of their lives in order to brainwash them, Brand Jury will allow them to talk back and let their voices be heard.</p>
<p>Please let me know if you have any suggestions&#8230;I&#8217;d like to hear them.</p>
<p>Thanks,</p>
<p>Bill Nones</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Bill Nones</title>
		<link>http://www.techcrunch.com/2008/09/26/elevator-pitch-friday-brand-jury-lets-you-vote-for-ads/comment-page-1/#comment-2485296</link>
		<dc:creator>Bill Nones</dc:creator>
		<pubDate>Sun, 28 Sep 2008 23:39:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=22705#comment-2485296</guid>
		<description>Sekhar,

You bring up a valid point, and trust me when I say it is something we&#039;ve considered long and hard.  Most of our reasoning and evidence is on our blog, and it would take up too much space to try and explain it here.

But please know that we&#039;re not trying to trick anyone into anything; we are three guys without any ties to any advertisers, and our intent is to weave together consumers and advertisers so that they can collaborate on effective ads that don&#039;t require pop-ups, interstitial or shill content tactics.

Let us know if there are any questions or concerns -- we want the feedback!</description>
		<content:encoded><![CDATA[<p>Sekhar,</p>
<p>You bring up a valid point, and trust me when I say it is something we&#8217;ve considered long and hard.  Most of our reasoning and evidence is on our blog, and it would take up too much space to try and explain it here.</p>
<p>But please know that we&#8217;re not trying to trick anyone into anything; we are three guys without any ties to any advertisers, and our intent is to weave together consumers and advertisers so that they can collaborate on effective ads that don&#8217;t require pop-ups, interstitial or shill content tactics.</p>
<p>Let us know if there are any questions or concerns &#8212; we want the feedback!</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Bill Nones</title>
		<link>http://www.techcrunch.com/2008/09/26/elevator-pitch-friday-brand-jury-lets-you-vote-for-ads/comment-page-1/#comment-2485295</link>
		<dc:creator>Bill Nones</dc:creator>
		<pubDate>Sun, 28 Sep 2008 23:34:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=22705#comment-2485295</guid>
		<description>Mandy,

Thanks for your feedback.  Sorry you don&#039;t like the site so far, but please keep in mind that we&#039;re doing this without any third party funding.  We&#039;ve felt that using our money allows us to keep the spirit of the site (empowering consumers) without having to implement some sort of ulterior motive from a silent partner supporting us with money.

But please keep checking back, as we&#039;ll be altering the site as more and more people get a good look at it.  Negative feedback is important, as it lets us know how we can improve.  And if you have any questions, comments or suggestions, please feel free to let us know.

Thanks,

Bill Nones</description>
		<content:encoded><![CDATA[<p>Mandy,</p>
<p>Thanks for your feedback.  Sorry you don&#8217;t like the site so far, but please keep in mind that we&#8217;re doing this without any third party funding.  We&#8217;ve felt that using our money allows us to keep the spirit of the site (empowering consumers) without having to implement some sort of ulterior motive from a silent partner supporting us with money.</p>
<p>But please keep checking back, as we&#8217;ll be altering the site as more and more people get a good look at it.  Negative feedback is important, as it lets us know how we can improve.  And if you have any questions, comments or suggestions, please feel free to let us know.</p>
<p>Thanks,</p>
<p>Bill Nones</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Engle</title>
		<link>http://www.techcrunch.com/2008/09/26/elevator-pitch-friday-brand-jury-lets-you-vote-for-ads/comment-page-1/#comment-2484941</link>
		<dc:creator>Engle</dc:creator>
		<pubDate>Sun, 28 Sep 2008 15:25:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=22705#comment-2484941</guid>
		<description>This will be DOA. You can hate the ad, have the brand nurned into your subconcious and then go to the store and buy it.  Who cares who likes an ad? I doubt there is much correlation between &quot;like&quot;  and effective at all.</description>
		<content:encoded><![CDATA[<p>This will be DOA. You can hate the ad, have the brand nurned into your subconcious and then go to the store and buy it.  Who cares who likes an ad? I doubt there is much correlation between &#8220;like&#8221;  and effective at all.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Carlos</title>
		<link>http://www.techcrunch.com/2008/09/26/elevator-pitch-friday-brand-jury-lets-you-vote-for-ads/comment-page-1/#comment-2484500</link>
		<dc:creator>Carlos</dc:creator>
		<pubDate>Sun, 28 Sep 2008 05:09:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=22705#comment-2484500</guid>
		<description>Webmob-ad, is a new start-up that just came out . It is a pioneer in the automation of mobile and web advertsing by creating the only self serve and fully automated marketplace for CPC and CPM advertising . It supports all types text ads, banners and video ads. PUBLISHERS EARN THE HIGHEST SPLIT OF THE EARNINGS. Register is  FREE. Please check it out : http://www.webmob-ad.com.</description>
		<content:encoded><![CDATA[<p>Webmob-ad, is a new start-up that just came out . It is a pioneer in the automation of mobile and web advertsing by creating the only self serve and fully automated marketplace for CPC and CPM advertising . It supports all types text ads, banners and video ads. PUBLISHERS EARN THE HIGHEST SPLIT OF THE EARNINGS. Register is  FREE. Please check it out : <a href="http://www.webmob-ad.com." rel="nofollow"></a><a href='http://www.webmob-ad.com'>http://www.webmob-ad.com</a>.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: lolhead</title>
		<link>http://www.techcrunch.com/2008/09/26/elevator-pitch-friday-brand-jury-lets-you-vote-for-ads/comment-page-1/#comment-2484050</link>
		<dc:creator>lolhead</dc:creator>
		<pubDate>Sat, 27 Sep 2008 19:31:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=22705#comment-2484050</guid>
		<description>well said, a very good point</description>
		<content:encoded><![CDATA[<p>well said, a very good point</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Sekhar Ravinutala</title>
		<link>http://www.techcrunch.com/2008/09/26/elevator-pitch-friday-brand-jury-lets-you-vote-for-ads/comment-page-1/#comment-2483909</link>
		<dc:creator>Sekhar Ravinutala</dc:creator>
		<pubDate>Sat, 27 Sep 2008 16:37:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=22705#comment-2483909</guid>
		<description>The kind of folks who&#039;d seriously watch/rate ads are representative of the general targets, how? Even if the &quot;rating&quot; = effectiveness (as AliB pointed out). Seems like just a sneaky way to trick at least some people into watching ads.

I remember there was an off-line version of this where folks physically go to a screening and rate, don&#039;t think it ever took off.</description>
		<content:encoded><![CDATA[<p>The kind of folks who&#8217;d seriously watch/rate ads are representative of the general targets, how? Even if the &#8220;rating&#8221; = effectiveness (as AliB pointed out). Seems like just a sneaky way to trick at least some people into watching ads.</p>
<p>I remember there was an off-line version of this where folks physically go to a screening and rate, don&#8217;t think it ever took off.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Simonev</title>
		<link>http://www.techcrunch.com/2008/09/26/elevator-pitch-friday-brand-jury-lets-you-vote-for-ads/comment-page-1/#comment-2483901</link>
		<dc:creator>Simonev</dc:creator>
		<pubDate>Sat, 27 Sep 2008 16:27:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=22705#comment-2483901</guid>
		<description>Just because someone does something first, doesn&#039;t mean they had the idea first.</description>
		<content:encoded><![CDATA[<p>Just because someone does something first, doesn&#8217;t mean they had the idea first.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: bob12</title>
		<link>http://www.techcrunch.com/2008/09/26/elevator-pitch-friday-brand-jury-lets-you-vote-for-ads/comment-page-1/#comment-2483898</link>
		<dc:creator>bob12</dc:creator>
		<pubDate>Sat, 27 Sep 2008 16:25:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=22705#comment-2483898</guid>
		<description>I had the same idea 4 years ago.</description>
		<content:encoded><![CDATA[<p>I had the same idea 4 years ago.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Eric</title>
		<link>http://www.techcrunch.com/2008/09/26/elevator-pitch-friday-brand-jury-lets-you-vote-for-ads/comment-page-1/#comment-2483767</link>
		<dc:creator>Eric</dc:creator>
		<pubDate>Sat, 27 Sep 2008 13:05:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=22705#comment-2483767</guid>
		<description>Commenting under different names in defense of your company will not earn you points.</description>
		<content:encoded><![CDATA[<p>Commenting under different names in defense of your company will not earn you points.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Eric</title>
		<link>http://www.techcrunch.com/2008/09/26/elevator-pitch-friday-brand-jury-lets-you-vote-for-ads/comment-page-1/#comment-2483762</link>
		<dc:creator>Eric</dc:creator>
		<pubDate>Sat, 27 Sep 2008 12:57:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=22705#comment-2483762</guid>
		<description>hank, you dipshit. that blog is written by former techcrunch writer Duncan Riley. He wrote here for about 2 years.

looks like you are from brand jury and are upset someone is calling you guys out for a me-too startup</description>
		<content:encoded><![CDATA[<p>hank, you dipshit. that blog is written by former techcrunch writer Duncan Riley. He wrote here for about 2 years.</p>
<p>looks like you are from brand jury and are upset someone is calling you guys out for a me-too startup</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: morgana</title>
		<link>http://www.techcrunch.com/2008/09/26/elevator-pitch-friday-brand-jury-lets-you-vote-for-ads/comment-page-1/#comment-2483756</link>
		<dc:creator>morgana</dc:creator>
		<pubDate>Sat, 27 Sep 2008 12:40:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=22705#comment-2483756</guid>
		<description>just went to that link you posted.  um, that&#039;s not a live site.  that&#039;s not even a front page.  a front page would have links to other pages.  that&#039;s a splash page with an open beta sign up.  because...the site&#039;s not live.  and stuff.

if you can&#039;t understand something as simple as that, how did you figure out how to make posts here?  do you just hear &#039;net lingo and throw terms about randomly to look superior?</description>
		<content:encoded><![CDATA[<p>just went to that link you posted.  um, that&#8217;s not a live site.  that&#8217;s not even a front page.  a front page would have links to other pages.  that&#8217;s a splash page with an open beta sign up.  because&#8230;the site&#8217;s not live.  and stuff.</p>
<p>if you can&#8217;t understand something as simple as that, how did you figure out how to make posts here?  do you just hear &#8216;net lingo and throw terms about randomly to look superior?</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Mandy</title>
		<link>http://www.techcrunch.com/2008/09/26/elevator-pitch-friday-brand-jury-lets-you-vote-for-ads/comment-page-1/#comment-2483617</link>
		<dc:creator>Mandy</dc:creator>
		<pubDate>Sat, 27 Sep 2008 07:48:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=22705#comment-2483617</guid>
		<description>Jayson, the site is LIVE at www.brandjury.com . They have a front page, a blog and a video on YouTube . So, they are very PUBLIC even without the closed beta, etc. 

The first impression just strikes me that they are not very impressive.</description>
		<content:encoded><![CDATA[<p>Jayson, the site is LIVE at <a href="http://www.brandjury.com" rel="nofollow"></a><a href='http://www.brandjury.com'>http://www.brandjury.com</a> . They have a front page, a blog and a video on YouTube . So, they are very PUBLIC even without the closed beta, etc. </p>
<p>The first impression just strikes me that they are not very impressive.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Jayson</title>
		<link>http://www.techcrunch.com/2008/09/26/elevator-pitch-friday-brand-jury-lets-you-vote-for-ads/comment-page-1/#comment-2483599</link>
		<dc:creator>Jayson</dc:creator>
		<pubDate>Sat, 27 Sep 2008 07:15:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=22705#comment-2483599</guid>
		<description>Wow so you visited a site that is not open to the public yet? You must have the super super internetz</description>
		<content:encoded><![CDATA[<p>Wow so you visited a site that is not open to the public yet? You must have the super super internetz</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Hank</title>
		<link>http://www.techcrunch.com/2008/09/26/elevator-pitch-friday-brand-jury-lets-you-vote-for-ads/comment-page-1/#comment-2483597</link>
		<dc:creator>Hank</dc:creator>
		<pubDate>Sat, 27 Sep 2008 07:13:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=22705#comment-2483597</guid>
		<description>depthq - Wow a blog with a bunch of ads on it...:rolleyes:</description>
		<content:encoded><![CDATA[<p>depthq &#8211; Wow a blog with a bunch of ads on it&#8230;:rolleyes:</p>
]]></content:encoded>
	</item>
</channel>
</rss>
