It’s Elevator Pitch Friday, which means another startup has created a video that’s worth showing you. This week’s presentation comes from Brand Jury, a company that lets you view ads from television and the Web and vote on them based on good or bad they are.
Brand Jury wants to “democratize” advertising and will let users vote and render verdicts on the ads and will let advertisers post their ads on the site to see how well they may perform before they get out into the wild. The ads that garner the most votes will rise to the top, while those that have the fewest will sink to the bottom.
Brand Jury is current in private beta, but if you sign up on the site, you should be able to gain admission.
F
is for Fantastic?
I agree. Thanks for the positive feedback!
Bill Nones
People just don’t have the capacity for information not associated with their lives in the moment they’re in, including judgment of unrelated ads.
These ads must be super funny for me to rate unless I get paid for doing it! Another failure.
I thought a startup is already doing something similar/better… It may appear they allow users to rate and comment on Internet advertising… Here’s the link: http://www.adexcel.com
I don’t think an ad’s effectiveness can be measured by what the consumer thinks of the “advert” itself.
For example, Headon’s ad is the most annoying ad and least attractive ad I have ever seen, but I never forgot it. On the other end, I have seen many advert’s that I loved, but afterwards I didnt even know what the brand name was, or what they were trying to sell.
http://www.yout...h?v=UAbAIpZG7II
well said, a very good point
Thanks for the write-up Don! Greatly appreciated.
I wanted to add that we also let advertisers revise ad concepts based on consumer feedback, the goal being that consumers will have a direct impact on the strategies used to connect with them.
We’ve been working very hard on this for the past year, and are incredibly happy to see that our concept has some legs. I’m happy to answer whatever questions I can, but we’re remaining tight-lipped on a couple of issues including the details of our advertiser services and revenue model. Once the beta goes public, all will be divulged.
video download very slow. did hear them say the “best ads will always float too the top. ” great comment.
To that i say the next great internet company is the one who can offer the best “filter” and who is the most efficient at bringing good people and companies and products into our lives . The internet Breeds Efficiency.
In future everyone will have a internet life score just like fico score. We are still waiting to see the internets 1st great superstar to rise from the ashes. A lucille ball , elvis presley of online sorts.
For now this court is adjourned until Monday 8Am Pacific Standard Time.
Sincerely,
Honorable
JudgeLocator.com
Why would I want to spend my time viewing ads that I don’t have to?
Jason,
By using Brand Jury, you can have a direct impact on how the ads that you are forced to watch in the future are presented to you.
You currently have two options – suffer through the ads you already see, or take great lengths to avoid them. We are presenting a third option — tell the advertisers how they can better reach you.
Advertising is a fact of life, and you can’t avoid it. But that doesn’t mean you can’t have a say in how it is executed. Just don’t expect advertisers to “lighten up” on their own accord.
Thanks,
Bill Nones
These guys are brilliant! It’s pure genius!
You might consider trying to tie it into another service that people really need and they have to vote on ads in order to access the service. People aren’t going to volunteer to do voting/polling, it’s still one of the biggest annoyance to the average consumer. Just a thought…
nice
http://cashtutor.blogspot.com
it’s a unique and fresh approach for people that just enjoy crazy/stupid ads. if you look on youtube, you’ll find tons of awesome (and awful) ads that people find and put up, along with dozens of comments. unfortunately, their comments don’t matter because the companies will never see them. with brandjury, there’s the potential for your opinion to actually count and make a company pause. isn’t that why we all blog and use the internet, to have our perspective validated?
i think it’s a fantastic idea and i hope you get it off the ground. kudos, guys.
BrandJury is not an original idea. I have been testing out AdExcel and it is doing something similar and more (rating, commenting, social network for publishers) and there is even an article here (with invites to test out the private beta):
http://www.inqu...uisitr-readers/
depthq – Wow a blog with a bunch of ads on it…:rolleyes:
hank, you dipshit. that blog is written by former techcrunch writer Duncan Riley. He wrote here for about 2 years.
looks like you are from brand jury and are upset someone is calling you guys out for a me-too startup
Visited the website and looks like a half ass web startup with poor design user interface. Let’s hope their code won’t suck.
But first impression is everything and it looks like it sucks.
Wow so you visited a site that is not open to the public yet? You must have the super super internetz
Jayson, the site is LIVE at http://www.brandjury.com . They have a front page, a blog and a video on YouTube . So, they are very PUBLIC even without the closed beta, etc.
The first impression just strikes me that they are not very impressive.
Mandy,
Thanks for your feedback. Sorry you don’t like the site so far, but please keep in mind that we’re doing this without any third party funding. We’ve felt that using our money allows us to keep the spirit of the site (empowering consumers) without having to implement some sort of ulterior motive from a silent partner supporting us with money.
But please keep checking back, as we’ll be altering the site as more and more people get a good look at it. Negative feedback is important, as it lets us know how we can improve. And if you have any questions, comments or suggestions, please feel free to let us know.
Thanks,
Bill Nones
just went to that link you posted. um, that’s not a live site. that’s not even a front page. a front page would have links to other pages. that’s a splash page with an open beta sign up. because…the site’s not live. and stuff.
if you can’t understand something as simple as that, how did you figure out how to make posts here? do you just hear ‘net lingo and throw terms about randomly to look superior?
Commenting under different names in defense of your company will not earn you points.
Eric,
Let me state, for the record, that no one associated with Brand Jury is posting under assumed names here. While I appreciate your willingness to participate in the conversation, I’d politely ask that you present hard evidence to back up your accusations before making them again.
If anyone from Brand Jury posts here, you will know by virtue of a clear admission of the fact. If you have reason to believe otherwise, present your evidence so that I can determine if, indeed, someone is using an assumed name.
Otherwise, I’d ask you to consider the not-so-remote possibility that there are people in this world with opinions different than yours. As hard as you may find it to believe, not everyone views Brand Jury in the same way that you do.
If you dislike us, I would greatly appreciate some substantive feedback. Let us know why you don’t like us, and let us see if there is a way that we can fix whatever you think is broken. But please refrain from hurling unfounded accusations around, it serves no purpose whatsoever.
Thanks,
Bill Nones
I had the same idea 4 years ago.
Just because someone does something first, doesn’t mean they had the idea first.
The kind of folks who’d seriously watch/rate ads are representative of the general targets, how? Even if the “rating” = effectiveness (as AliB pointed out). Seems like just a sneaky way to trick at least some people into watching ads.
I remember there was an off-line version of this where folks physically go to a screening and rate, don’t think it ever took off.
Sekhar,
You bring up a valid point, and trust me when I say it is something we’ve considered long and hard. Most of our reasoning and evidence is on our blog, and it would take up too much space to try and explain it here.
But please know that we’re not trying to trick anyone into anything; we are three guys without any ties to any advertisers, and our intent is to weave together consumers and advertisers so that they can collaborate on effective ads that don’t require pop-ups, interstitial or shill content tactics.
Let us know if there are any questions or concerns — we want the feedback!
OK, I’ll take your word for it. My point/opinion is that your site is more useful qualitatively (written feedback by viewers) than quantitatively (rating stats). Qualitative feedback is definitely useful because it usually brings up points the advertiser never thought of. I’ve presented my videos to audiences and have ALWAYS found discovered stuff like aspects that aren’t clear to them (i.e., where the audience don’t “get” the ad). If I were you, I’d be pushing that part more than the rating stats. It’s like having focus group screenings. The crowd-sourcing oriented quantitative voting feedback might work in businesses like Threadless, but not so much for ads IMO. Clever name, BTW.
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Hey spammer what does this have to do with anything?
This will be DOA. You can hate the ad, have the brand nurned into your subconcious and then go to the store and buy it. Who cares who likes an ad? I doubt there is much correlation between “like” and effective at all.
Engle,
Dunno if you like to have your consumer activities dictated by images burned into your mind, but I know that I prefer to use a less biased and more informative approach when making purchases.
For people who like being told how to spend their money, I suppose Brand Jury has no utility. But for those who are unwilling to let advertising continue to infect every aspect of their lives in order to brainwash them, Brand Jury will allow them to talk back and let their voices be heard.
Please let me know if you have any suggestions…I’d like to hear them.
Thanks,
Bill Nones
Bill,
The only problem with your assumption (and its quite a large one) is that people aren’t going to take the time to tell the content producer that an advertisement is “good” or “bad.” They simply will vote with their pocketbooks.
Not to mention if I am a content producer why would I use this as a defining measure of efficacy? Say I post something to brandjury, everyone tells me it sucks. Thats a response of small subset of a defined target base which may or may not be who I am going after for a client so it i inconsequential to me anyway.
So in effect it becomes useless from the user standpoint (I’m subjecting myself to ads without anything in return) and from a producer standpoint ( I am getting nothing but a simple emotional response from an undefined demographic.)
Now if there is a large user base in a variety of demographics and you have managed to find a unique data binding path between users/responses and content) then its a whole different animal and could be useful. But thats a pretty big if given even the gorillas haven’t been able to do particularily well (but the goog is certainly trying)
I dig the name though.
Fatknuckle,
Great, great analysis/feedback/questions….thanks!
We have spent a lot of time considering your concerns, as they were concerns for us as well. We’re confident that we have tailored a code that will promote substantive feedback beyond mere voting, and while I’d love to divulge some of our features, we’re skunk-working as much of our code as possible in order to protect the time and effort we have put into the project.
If you are interested in seeing what we’ll be offering, drop me a note and I’d be happy to see if we can extend some pre-beta invites to truly interested parties. Regardless, we’ve made the site as transparent as possible so once it is live, all your questions will be answered.
Thanks, though, for the great feedback. Whether or not you like the idea, I really do appreciate your willingness to spend your time offering your commentary.
Regards,
Bill Nones
No worries. Best of luck.
Hey Brand Jury Guys. Seems as if there has been quite the pile-on about your idea. Which kinda stings my hide too because, well, my buddy and I have the exact same site. It’s http://www.smite.tv and there is no beta (so, feel free to check it without giving up the precious @gmail.com). Plus, we have a Facebook app. http://apps.fac...ok.com/smitetv/
Let the good-humored competition begin.