YouTube Fights Global Poverty With “In My Name”
by Don Reisinger on September 25, 2008

YouTube

YouTube on Thursday announced that it’s going to do its part to fight global poverty by launching “In My Name,” a global effort to raise awareness around eight time-bound, measurable goals that the United Nations set back in 2000 to combat global poverty. Known as Millennium Development Goals, the ideas outlined during that session were promises made to the poor to hold world leaders accountable for not doing enough for those that have fallen below the poverty line and force leaders to do more to help them.

YouTube is teaming up with Will.i.am of the Black Eyed Peas, and nonprofit organizations Oxfam, GCAP, Save the Children, and Comic Relief to get the word out that poverty throughout the world needs to be eradicated.

For its part, YouTube has launched a new channel on its site where users can upload a video stating their name, home country, and simple message to their respective government about the need to meet the poverty goals. The company will accept videos until November 1. Once that date has passed, YouTube will create a mash-up of the most powerful submissions from around the world and broadcast it directly to the United Nations General Assembly.

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  • YouTube always does interesting things

  • You mean YouTube plans to sway public acceptance of the Global Poverty Act in which Americans will be TAXED (even more) and a portion of this tax will go to feeding the hungry in countries such as Niger – even though the country sit upon a goldmine (literally) of uranium, gold, coal and oil.

    How about we just convince the governments that are “developing” countries such as these to feed their own populations rather than keeping it all for themselves?

    Don’t tax me just because a country can’t develop it’s country to benefit it’s population. And certainly don’t get YouTube to try to convince me it’s a good idea.

    Bad on YouTube.

  • meanwhile the people who own you tube “sit” on billions of dollars of wealth. time to give back gaggle. rice and water would be a start.

    “How thoughtful for billionaires to start a 2 bit poverty awareness campaign. ”

    Time to put your billions where your lips are. A donation would be the most logical place to start, fully tax deductible. 99% of the worlds hunger and home problems is from greed and too little wealth in too few hands. Gagl and there wanna help or change the world theology is garbage. Gagl only cares about its own and it shows. Billionaires have a “moral obligation” to give back. They should change there mantra to “dont be greedy”. Now can I get a donation for some rice and water for the people who really need it. You would think billionaires could spare some change.

    ReliefLocator.com

  • Good deeds from YouTube! Or should I say Google-owned YouTube?

  • I think the campaign is more about raising consciousness about people who are suffering from hunger than about giving tons of money to the cause. The video is pretty effective, and it’s a positive way to increase awareness about what’s going on in the world.

    We can’t solve this huge global issue with more anger but by a collective effort, and getting people involved in something like this seems like a good start.

    • What? That’s stupid. WHO ON EARTH is not aware that there are millions of people starving. Why is there so much crap about “raising awareness” in America relative to what is actually being done. Colbert put it best when talking to that Team Darfur guy “so… everybody is aware of Darfur’s problems… what else are you doing…” (paraphrased). Stumped him pretty good…

  • Fair play for doing their bit for charity but on the flip side, what a great marketing ploy to increase traffic and user participation?!

  • Yeah, I think it is a great idea and actually I expect more from YT. Anyway, Good job YT.

  • In who’s or what name will America and Americans be saved? Or will the cries of help from the perforated metal windows of the FEMA trains, heading straight for the giant drive-thru gas chambers, be muffled by iPod earbuds, tuned into politically correct podcasts about the latest cool advocacy campaign (that we can all donate to)..? You are being distracted, to death. Please, wake up.

  • dunno is it good or not..

  • I think that colleges should stop giving all the coaches, and high officials millions of dollars a year and stop raising tuition every time you turn around. Without a good education many go without.

    The CEO of major companies, and businesses receiving such high salaries, and big bonuses, and the people who work for them many can’t even afford to live.

    Rent is very high, and that will make it even harder to find a place in which a person can live.

    Food and clothing is expensive, and that can hinder a person as well.

    All said and done the nation needs to wake up, and take heed in what is going on. Maybe things will look a little bit on the brighter side

    Get rid of the all the drugs that is hurting our youth, and replace it with good things,

    We need a better system, and make things more fair, and all high prices and low wages may change, and make a brighter future for us all.

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